News

Posted April 21, 2017

MONTEREY, Calif. (BRAIN) — It’s called DRAFT, and PeopleForBikes had the idea for it about two years ago. The first one was held in Denver and drew 95 people. DRAFT brings together people to talk bikes and build community while enjoying craft beer. 

Posted April 21, 2017
Kona's Remote plus-size e-MTB

MONTEREY, Calif. (BRAIN) —Don't pin the "adventure bike" tag on Kona’s new generation of road-plus-tired, disc brake Rove bikes. “It’s more our take on an endurance road bike than it is on something like an adventure bike,” product manager Ian Schmitt says.

Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — X-Fusion is closing its U.S. headquarters in California and moving customer support to an outside facility in Reno, Nevada — a move necessitated by the costly construction of a new dedicated factory for the suspension brand in Taichung, Taiwan.

Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss. 

Posted April 20, 2017

BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.

Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.

Posted April 20, 2017
Vintage Electric Café

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — WTB introduced a new tire in its Road Plus line today at the Sea Otter Classic. The new Byway Road Plus TCS tire is a 650x47c size, with tread and casing designed "to encourage riders to stray even farther into the dirt," the company said.

Posted April 19, 2017
Company says its Beeline2U program is ideal for brands that don't have technology to integrate systems.

SAN CARLOS, Calif. (BRAIN) – Beeline Bikes has launched a new program that allows speciality product brands to use its network of mobile bikes shops for fulfillment.

Posted April 19, 2017

MINNEAPOLIS (BRAIN) — Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company's first client is Wolf Tooth Components.

Posted April 19, 2017
Historic New York City bike maker moves some production to new facility in South Carolina.

CONWAY, S.C. (BRAIN) — With dignitaries from state government, the mayor and the city council chairman in attendance, the Myrtle Beach Economic Development hosted Worksman Cycles' official ribbon cutting ceremony on Tuesday for its factory here.

Posted April 19, 2017

MONTEREY, Calif. (BRAIN)—The message to retailers is simple: Embrace changes in the marketplace, especially consumer fixation with e-commerce, or your business could be in jeopardy.

Posted April 19, 2017

MONTEREY, Calif. (BRAIN) — It was the last sentence in a magazine review of a Harley-Davidson motorcycle that caught Clyde Fessler's eye. The reviewer described riding a Harley as like riding a hog through a doorway.

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