LAGUNA HILLS, CA (BRAIN)—Be sure to check out BRAIN's Sales and Training Guide 2008 with tips on selling products from bikes and apparel to wheels and saddles.
Retailers can download it, print pages for distribution, send staff to go online, read the various sections and more.
SAN DIEGO, CA (BRAIN)—NiteRider has released three full time employees including president Jack Gresmer, who served in that capacity since March 2005.
BY MATT WIEBE
LYNDON STATION, WI—Most people in the bike industry will tell you that it is generally immune to the vagaries of the general economy. The bike business is recession-proof.
BY JASON NORMAN
NASHUA, NH—In the midst of a tough economy, retailers are dealing with yet another challenge: rising health insurance premiums. Small and large retailers alike are facing steeper premium increases, with both having to make tough choices for themselves and their employees for the new year.
BY DOUG MCCLELLAN
TAICHUNG, Taiwan—To understand why the Taichung “mini-shows” keep growing every year, consider Masi brand manager Tim Jackson.
"Perfect amount of golf ... Tiger doesn't need to worry."
—Lance Armstrong in a recent Twitter about playing six holes of golf on the Big Isle. Armstrong is in Hawaii training for his first comeback race—the six-stage Tour Down Under that starts Jan. 20 in Australia.
LAKE ARROWHEAD, CA (BRAIN)—Last week a robber stole more than $400 from Unified Ride Bike Shop on South Highway 173, according to the Crestline Courier-News.
COSTA MESA, CA (BRAIN)—When the NBDA Super Seminars kick off in four more cities for 2009, supplier sponsors will be involved to support each regional event. Like the dealers who attend, participating suppliers understand the value in supporting dealer education and further development of the retail channel.
LEXINGTON, SC (BRAIN)—The Hawley Company has hired Phil Allison as its director of information technology and Lee Nicholson as its director of distribution operations.
MISSION VIEJO, CA (BRAIN)—Shane Fishbein saw a need which he's about to fill, with the help of several prominent California manufacturers and retailers.
BRAIN wishes you and yours a happy New Year.
EUGENE, OR (BRAIN)—In an industry where outsourced production is more often the rule than the exception, two small Oregon companies have bucked the trend by building their brands based on local manufacturing.
NORTH HAMPTON, NH (BRAIN)—Gus' International Bicycle Shop has reopened with a renewed vigor.
The shop had closed in September after the death of its second owner, John Bocko.
Click on link to see how new owner Jeff Latimer plans to give Gus' new life.
MALMO, Sweden (BRAIN)—Thule’s majority owner Nordic Capital Fund VI and seven Nordic banks have agreed to substantially strengthen the capital base of the company with a hefty cash infusion.
SUN VALLEY, ID (BRAIN)—Scott USA has added Scott Fornter to its U.S. bicycle group. Fornter will join the bike-sales department and manage the Orange County/San Diego territory.
Click on link to find out what happened to Tara Llanes when traveling during the holidays.
"You cannot make friends with the rock stars. That's what's important. If you're a rock journalist—first, you will never get paid much. But you will get free records from the record company. And they'll buy you drinks, you'll meet girls, they'll try to fly you places for free, offer you drugs...I know.
PORTLAND, OR (BRAIN)—Cycling in the winter may be for the hardened and seasoned cyclists, but for some that means clearing out the old parts, upgrading, or selling the past seasons cycling gear.
OZONE PARK, NY (BRAIN)—Wayne Sosin, president of New York's Worksman Cycles, was recently featured in the New York Times. He talked about the difficulties his company is facing in light of a slowing economy.
Click on link for full story.