News
MONTEREY, Calif. (BRAIN) — Shimano released a wide array of updates to its popular Deore XT group on Wednesday, prior to the opening of the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — WTB is releasing a new tire at the Sea Otter Classic on Wednesday. The Riddler 2.4, named for WTB-sponsored rider Nathan Riddle, combines a fast-rolling center tread with larger outside knobs. It is intended primarily for rear tire use.
NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.
BLOOMINGTON, Minn. (BRAIN) — QBP is now the exclusive U.S. distributor for Birzman's tools and accessories. QBP has distributed the brand for about 18 months; the exclusive agreement is new.
AIGLE, Switzerland (BRAIN) — The International Cycling Union (UCI) has decided to allow teams to test disc brakes in a limited number of road races this season and next, with an official introduction of road discs scheduled for the 2017 season.
BLOOMINGTON, Minn. (BRAIN) — U.K.-based lock brand Hiplok is now being distributed in the U.S. by QBP and Cyclone Bicycle Supply.
The two distributors will carry the brand's wearable locks, including the new Hiplok GOLD and DC.
LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.
ORANGE, Calif. (BRAIN) – Southern California retailer Mark Smits has announced his partnership with Sho-Air Cyclery and Ridebiker Alliance, marking the first expansion into Orange County for Smits' Incycle Bicycles.
FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.
ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.
The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.
GREENVILLE, S.C. (BRAIN) — Women’s-specific bike shop Pedal Chic will host a series of events for female riders during the Bikeville Classic Pro Criterium and Team Trial in Greenville, S.C., April 17-19.
BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.
BOULDER, Colo. (BRAIN) — Members of The Bike Cooperative will soon be able to tell what products are selling at retail across the Co-op's membership, via data from participating Co-op members aggregated by The NPD Group. Co-op members will also have access to industry-wide category-level sales data from the NPD.
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