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North America

Posted April 6, 2015

NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event coordinator/public relations/After Service and Quality Assurance (ASQA) supervisor.

Posted in North America Tagged People
Posted April 3, 2015

INDIANAPOLIS (BRAIN) — Yuba Bicycles has hired a new sales rep agency for the Upper Midwest and Great Lakes region. Bob Sharpe of PedalFree.net will sell Yuba's lineup of cargo bikes in Wisconsin, Illinois, Indiana, Iowa, Michigan, Ohio, Kentucky, Tennessee and western Pennsylvania.

Posted in North America Tagged Sales Reps
Posted April 3, 2015

MARIN, Calif. (BRAIN) — British cycling journalist Carlton Reid is traveling the U.S. this year on a book tour, but also looking to interview industry folk who remember the Bike Boom days of the 1970s, as research for his next book.

Posted in North America Tagged Media/Publishing
Posted April 3, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products is planning a major June dealer event near its headquarters as part of a wide new strategy of bolstering its relationship with its dealers.

Posted in North America
Posted April 3, 2015

DENVER (BRAIN) — Denver-based clothing brand Primal is the title sponsor for the inaugural Colorado Bike Expo, which will be held Saturday, April 25 at the Colorado Convention Center in Denver.

The Expo will feature booths from more than 75 bike vendors from across the state.

Posted in North America Tagged Consumer Expos and Rides
Posted April 2, 2015

SOMERVILLE, Mass. (BRAIN) — Clean Bottle is sponsoring the  2015 Amgen Tour of California as the official water bottle partner.

Posted in North America Tagged Competition
Posted April 2, 2015

MONTREAL (BRAIN) — Canadian framebuilder Guru Cycles has added Michael Musil and Timothy Goodwin to its North American rep force. Musil is covering the eastern region and Goodwin is covering the central region.

Posted in North America Tagged People / Sales Reps
Posted April 1, 2015

WILTON, Conn. (BRAIN) — Dorel Sports has promoted Dave Duecker to vice president of product for the Pacific Cycle Group and Milissa Rick to senior director or marketing for the group.

Posted in North America
Posted April 1, 2015

PITTSBURGH (BRAIN) — Nutritional supplement maker Klean Athlete has named seven endurance athletes and two cycling teams from throughout the country to its 2015 Klean Team USA.

Posted in North America Tagged Competition
Posted April 1, 2015

BOULDER, Colo. (BRAIN) — TrainingPeaks has entered into a partnership with the National Interscholastic Cycling Association to provide discounted training software and educational content for interscholastic mountain bike team coaches.

Posted in North America Tagged Competition
Posted April 1, 2015

BURBANK, Calif. (BRAIN) — Pure Fix Cycles, the owner of the Pure Fix and Pure City brands, has hired Jamie Murnane to fill the new position of director of digital marketing.

Posted in North America Tagged People
Posted April 1, 2015

DETROIT (BRAIN) — Detroit Bikes has announced a deal with New Belgium Brewing to produce 2,415 bikes to promote the beer maker's Fat Tire Amber Ale.

Posted in North America
Posted March 31, 2015
Moore at the 2012 LAB Bike Summit.

BLOOMINGTON, Minn. (BRAIN) — Matt Moore, QBP's general counsel, is in rehab — and a full upper body cast and neck brace — following a collision with a car while bike commuting earlier this month. 

Posted in North America Tagged People
Posted March 31, 2015

PORTLAND, Ore. (BRAIN) — The Bike Cooperative is adding Nutcase Helmets to its product lineup. The co-op's 330 members will be able to order the helmets and take advantage of the brand's sales incentives and support this spring.

Posted in North America
Posted March 31, 2015

BRECKENRIDGE, Colo. (BRAIN) — Colorado's pro road state race, the USA Pro Challenge, announced Tuesday that it would include a three-day women's stage race this year in conjunction with the seven-day men's race.

Posted in North America Tagged Competition
Posted March 30, 2015

ALISO VIEJO, Calif (BRAIN) — Highway Two hired Vince Marcotte as a new sales rep in British Columbia. 

Posted in North America
Posted March 30, 2015
New packaging and name for Chomps.

BERKELEY, Calif. (BRAIN) — GU Energy Labs is revamping its brand, with a new logo, new formulas for its nutrition products, new names and new packaging.

Posted in North America
Posted March 30, 2015
Liv retail trainer Teresa Boyle teaches a clinic during the Ambassador Camp.

NEWBURY PARK, Calif. (BRAIN) — Liv is launching the largest ambassador program in the brand's history, with 80 women ambassadors across the country, who will  work with retailers to lead ride and give educational clinics to help grow women's cycling communities.

Posted in North America
Posted March 30, 2015
The Shred Fullstack helmet.

NASHUA, N.H. (BRAIN) — Anomaly Action Sports, the parent of the Shred Optics and Slytech Protection brands, has added field reps across the country as the two brands push into the mountain bike and BMX market.

Posted in North America Tagged People / Sales Reps
Posted March 27, 2015

INDIANAPOLIS (BRAIN) — Zipp Speed Weaponry has hired motorsports industry veteran Brad Walters as a graphic designer, effective March 23.

Posted in North America Tagged People

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