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North America

PORTLAND, Ore. (BRAIN) — Echos Communications is now serving as the North American public relations agency of record for Castelli USA and Sportful.

LITTLE ROCK, Ark. (BRAIN) — The state of Arkansas has signed into law a new electric bicycle bill, HB 2185, making it the fifth state in the U.S., after California, Utah, Tennessee and Colorado, to pass e-bike legislation modeled after a pioneering California measure to create three classes of e-bikes.

Tagged Electric bike
Many of the resorts involved offer recreational mountain biking and host bike festivals and races.

DENVER (BRAIN) — With two big mergers announced this week, the ski resort industry will soon be dominated by two huge companies.

EMMAUS, Pa. (BRAIN) — Rodale Inc. has named Leah Flickinger as editor-in-chief of Bicycling. Flickinger will provide direction for all brand editorial platforms, including print, web and social channels.

Tagged People / Media/Publishing

DAYTON, Ohio (BRAIN) — Industry veteran Bruno Maier, most recently with RockyMounts, has taken a job at Huffy Corporation in Ohio. Maier previously worked for Huffy in the 1990s.

American Classic's 35th anniversary logo.

TAMPA, Fla. (BRAIN) — American Classic is planning a 35th anniversary celebration at next week's Sea Otter Classic, with cake, giveaways, discounts and a display of vintage American Classic parts on Saturday April 22 at 1 p.m. American Classic will be at booth #213 at the Sea Otter expo.

Tagged Sea Otter Classic

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.

Tagged Advocacy/Non-profits / Sea Otter Classic

VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer.

BATH, U.K. (BRAIN) — Shift Active Media, which operates the Global Cycling Network and Global Mountain Bike Network YouTube channels, has hired Will Fripp as a brand director.

PROVIDENCE, R.I. (BRAIN) — G-Form, known for its mountain bike protective gear, is getting into the baseball market with a line of protective gear and has announced a three-year partnership with the Boston Red Sox.

SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.

HELENA, Mont. (BRAIN) — A Montana House committee has removed an amendment that would have charged out-of-state bicycle riders a $25 fee — a proposal that might have been an April Fools joke.

MINNEAPOLIS (BRAIN) — Dero has moved to a new larger facilty with improved staff amenities.

GIRONA, Spain (BRAIN) — Ghost-Bikes, a German brand owned by Accell Group, is sponsoring three races in different disciplines at this year's Sea Otter Europe. The company is title sponsor of the event's MTB Marathon, International Cycling Tour and Enduro race in Riudarenes.

Tagged Sea Otter Classic
Factor Bikes is sponsoring the Ag2R La Mondiale team.

CARLSBAD, Calif. (BRAIN) — Factor Bikes has hired industry veterans Richard Wittenberg, Jon Kameen and Antoine Berte as the company prepares for global sales expansion. Wittenberg and his business development firm Lucidity will serve as managing director and provide U.S. logistics support.

New route will include a 24 percent grade hill and a gravel speed trap.
Bosch’s Brian Sarmiento competes in the 2016 Industry Challenge.

IRVINE, Calif. (BRAIN) — Organizers of the second annual e-MTB race at the Sea Otter Classic have created a course designed to challenge the electric bikes and their riders.

Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic

DENVER, Colo. (BRAIN) — Colorado Gov. John Hickenlooper signed HB 17-1151 this week, a bill defining a three-class system for electric-assist bikes depending on their top speed and whether the electric motor assists while pedaling.

Tagged Electric bike

WASHINGTON (BRAIN) — President Donald Trump honored a group of wounded veterans at a White House ceremony Thursday. The veterans were taking part in the Wounded Warrior Project Soldier Ride, a multi-day bike ride in the D.C. area. The Soldier Ride is a tradition that began in 2008.

Owner of Interbike and Outdoor Retailer wants to go public.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Emerald Expositions Events Inc. has filed for an initial public offering with the Securities and Exchange Commission.

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is now the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and Team USA.

Tagged Racing & Sponsorship


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