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VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer.

Tagged People

BATH, U.K. (BRAIN) — Shift Active Media, which operates the Global Cycling Network and Global Mountain Bike Network YouTube channels, has hired Will Fripp as a brand director.

PROVIDENCE, R.I. (BRAIN) — G-Form, known for its mountain bike protective gear, is getting into the baseball market with a line of protective gear and has announced a three-year partnership with the Boston Red Sox.

SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.

HELENA, Mont. (BRAIN) — A Montana House committee has removed an amendment that would have charged out-of-state bicycle riders a $25 fee — a proposal that might have been an April Fools joke.

MINNEAPOLIS (BRAIN) — Dero has moved to a new larger facilty with improved staff amenities.

GIRONA, Spain (BRAIN) — Ghost-Bikes, a German brand owned by Accell Group, is sponsoring three races in different disciplines at this year's Sea Otter Europe. The company is title sponsor of the event's MTB Marathon, International Cycling Tour and Enduro race in Riudarenes.

Tagged Sea Otter Classic
Factor Bikes is sponsoring the Ag2R La Mondiale team.

CARLSBAD, Calif. (BRAIN) — Factor Bikes has hired industry veterans Richard Wittenberg, Jon Kameen and Antoine Berte as the company prepares for global sales expansion. Wittenberg and his business development firm Lucidity will serve as managing director and provide U.S. logistics support.

Tagged People
New route will include a 24 percent grade hill and a gravel speed trap.
Bosch’s Brian Sarmiento competes in the 2016 Industry Challenge.

IRVINE, Calif. (BRAIN) — Organizers of the second annual e-MTB race at the Sea Otter Classic have created a course designed to challenge the electric bikes and their riders.

Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic

DENVER, Colo. (BRAIN) — Colorado Gov. John Hickenlooper signed HB 17-1151 this week, a bill defining a three-class system for electric-assist bikes depending on their top speed and whether the electric motor assists while pedaling.

Tagged Electric bike

WASHINGTON (BRAIN) — President Donald Trump honored a group of wounded veterans at a White House ceremony Thursday. The veterans were taking part in the Wounded Warrior Project Soldier Ride, a multi-day bike ride in the D.C. area. The Soldier Ride is a tradition that began in 2008.

Owner of Interbike and Outdoor Retailer wants to go public.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Emerald Expositions Events Inc. has filed for an initial public offering with the Securities and Exchange Commission.

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is now the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and Team USA.

Tagged Racing & Sponsorship

LITTLE ROCK, Ark. (BRAIN) — Allied Cycle Works, which produces carbon road frames at its factory here, began delivering bikes to its U.S. dealers in the last week, said Tony Karklins, the founder and managing director of HIA Velo, Allied's parent company.

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids has formed a new nonprofit organization that will focus on supporting national growth and supporting its regional chapters. Previously, those duties were handled by the flagship TFK Marin office.

Tagged Advocacy/Non-profits

MILWAUKEE (BRAIN) — Midwest distributor Olympic Supply Company has completed the move to a new facility nearly double the size of its old space. The new building has LED lights throughout, skylights, energy efficiencies and an extra four feet of ceiling height.

Tilford in 2015. Imagesmith Photo

GRAND JUNCTION, Colo. (BRAIN) — According to web postings by a friend, veteran pro road, mountain bike and cyclocross racer Steve Tilford died early Wednesday following a vehicle crash on I-70 near the Colorado/Utah border. Tilford was about 57.

Clements at the 2017 IBD Summit in Tempe, Arizona

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired former longtime NBDA executive director Fred Clements to fill the newly created position of retail relations director.

Tagged People / Interbike

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition, relaunched last year after a period of dormancy, is now being distributed exclusively in the U.S. and Canada by Highway Two.

Tagged Distributor news

NEWBURY PARK, Calif. (BRAIN) — Giant Retail Academy, the retailer training website for Giant USA, is hosting the recently released 10-part BPSA e-bike video series. The 10 videos and quizzes, produced by the Bicycle Product Supplier's Association, are designed to help retail staff explain and sell e-bikes.

Tagged Electric bike


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