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PHILADELPHIA (BRAIN) — Advanced Sports Enterprises, the owner of ASI and Performance Bicycle, is realigning key staff in its product development department.

Tagged Electric bike
The changes include transitions for a father-daughter pair.

NEWBURY PARK, Calif. (BRAIN) — Giant USA has announced a promotion to its sales department, a transition to its quality assurance department, and the hiring of two new demo tour contractors.

Two of the transitions involve the father-daughter pair of Melissa Maresca and James Maresca.

Tagged People
The owner of Bell, Giro and CamelBak sees a drop in organic sales and profits, and a huge write-down last month caused a net loss for the quarter.

FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc. sales hit $654 million in its fiscal quarter than ended Jan. 1, a 10 percent increase. The growth included sales from new acquisitions made last year; when those new sales are removed, the company saw a 5 percent decrease in sales.

Enve and Mavic sales top $160 million for the year.

HELSINKI (BRAIN) — Amer Sports' cycling sales, through its Mavic and Enve brands, were up 8 percent last year, to 150.2 million euros ($160 million), up from 138.5 million the prior year.

Tagged Earnings/Financial Reports
Yeti's Chris Conroy named board chairman.

BOULDER, Colo. (BRAIN) — Retired racer Dave Wiens has quickly moved from the board chair of the International Mountain Bicycling Association to becoming its executive director. He replaces Mike Van Abel who resigned as executive director last summer.

Tagged Advocacy/Non-profits

BOULDER, Colo. (BRAIN) — Camber Outdoors and the Bicycle Product Suppliers Association are offering scholarships to bring four people to the Bicycle Leadership Conference this April in Monterey, California. 

Tagged Advocacy/Non-profits / Bicycle Leadership Conference

SALT LAKE CITY (BRAIN) — Vista Outdoors is facing a $5 million lawsuit over allegations that it misled investors about the financial condition of its shooting sports division during a six-month period from Aug. 11, 2016 through Jan. 13, 2017.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers of the Outdoor Retailer show, currently held in Salt Lake City, are soliciting proposals from cities interested in hosting the show in 2018 and beyond.

Don't blink! A rider in an H&R Block ad.

BOULDER, Colo. (BRAIN) — With ads costing over $5 million per 30-second spot, any appearance in a Super Bowl ad is worth something, right?

SANDY, Utah (BRAIN) — Reynolds Cycling is raising money for the Huntsman Cancer Foundation and the work of the Huntsman Cancer Institute by hosting a fundraising raffle that has already started and will conclude at the 2017 North American Handmade Bicycle Show on Sunday, March 12.

Tagged North American Handmade Bicycle Show

LAGUNA HILLS, Calif. (BRAIN) — The newest issue of Bicycle Retailer & Industry News includes our annual Electric Bike Report, which includes results from BRAIN's recent survey of U.S. retailers on their experiences selling — or their reasons for not selling — e-bikes in their stores.

Tagged BRAIN News / Electric bike

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has added four new board members, done some organizational restructuring and added new staff to meet the needs of continued growth in high school mountain bike racing.

Tagged Advocacy/Non-profits / Racing & Sponsorship
UPDATED: It all started at a bike shop, of course.

PHILADELPHIA (BRAIN) — Super Bowl viewers may see at least one bicycle during the ad breaks on Sunday (and on Youtube before and after the game). In a Skittles candy ad, retired NFL player Marshawn Lynch pedals an SE Bikes Fat Ripper around Houston.

Portable, pressurized shower system is marketed for use on people, gear and pets.

CARLSBAD, Calif. (BRAIN) — The  founder of RinseKit, a portable shower system, is appearing on Friday's Shark Tank program on ABC. The company, which alreadysells through more than 1,500 retail locations, is hoping to expand further with help from the program's investors.

SAN MATEO, Calif. (BRAIN) — GoPro Inc. on Thursday reported a widened fourth-quarter net loss of $115.7 million — its fifth consecutive quarter in the red — and a full-year loss of $419 million.

Tagged Earnings/Financial Reports
Massachusetts builder has produced more than 30,000 frames since 1997.
The Seven staff.

WATERTOWN, Mass. (BRAIN) — In early 1997, a group of former Merlin Metalworks employees launched a new brand, Seven Cycles, with a plan to offer a wide array of custom bikes on a shorter timeline than Merlin and other builders. 

New Santa Fe Springs facility will replace current Long Beach and Huntington Beach warehouses and will serve ASI and Performance.

PHILADELPHIA (BRAIN) — ASI is leasing a 68,000-square-foot facility in Santa Fe Springs, California, that will replace its current offices and warehouse in Huntington Beach as well as a warehouse in Long Beach.

CORTEZ, Colo. (BRAIN) — Mission Sports Group is now working with Mountain Bike Hall of Fame member and Olympian, Ruthie Matthes.

Tagged People

SAN DIEGO, Calif. (BRAIN) — The growing UK nutrition brand Science in Sport has hired a general manager for North American growth and development.

Tagged People

COLORADO SPRINGS, Colo. (BRAIN) — SRAM has taken its educational program on the road with STU2U.

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