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Company will provide neutral support at nationals and wheels to USA Cycling track team.

OGDEN, Utah (BRAIN) — Mavic has announced an agreement with USA Cycling that will extend through the 2016 Olympic Games in Rio.

Tagged Racing & Sponsorship

MINNEAPOLIS (BRAIN) — Advocate Cycles is adding sales reps throughout the U.S.  The Pacific Northwest/Northern California region is now being represented by Cedar Kyes. The Northeast will be represented by John Blye, and the Midwest region will be represented by InGear Representation.

Investment firm provides capital for expansion.
The Canyon headquarters in Koblenz, Germany.

KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.

Tagged Omnichannel / Web/Internet

MADRID (BRAIN) — Spanish trainer maker Bkool is working with organizers of New Hampshire's legendary Mt. Washington Hillclimb bike race to create a virtual race up the highest peak in the Northeast.

LEXINGTON, S.C. (BRAIN) — Hawley has added Chromag components to its portfolio of products. Hawley is distributing Chromag's wide range of mountain bike components including bars, stems, saddles, grips, pedals, seat clamps/QR seat clamps and chainrings.

GRAND RAPIDS, Mich. (BRAIN) — Recumbent tricycle manufacturer TerraTrike has launched a new website to help trike owners connect with other riders in their local communities.

Tagged Web/Internet

SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.

Tagged People / Interbike
Chris Hopwood

WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles. 

Tagged People

BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.

Tagged Racing & Sponsorship

CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.

Tagged Sales Reps

SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.

Tagged North American Handmade Bicycle Show
Increases are mostly confined to higher-end, Japan-made parts. Some parts see a price decrease.

IRVINE, Calif. (BRAIN) — In a letter sent to retailers Monday, Shimano American announced that it is raising its wholesale prices between 9 and 14 percent on parts produced primarily at its Japanese factories. 

The EZ Lift stand is now $2,000 for all customers.

PORTLAND, Ore. (BRAIN) — Efficient Velo Tools has updated its pricing so that some of its tools now have the same price for wholesale or consumer customers. The company also has announced updates to its bearing press tool.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says momentum is increasing for its new fall trade event in North Carolina, the Fall CycloFest. The event organizer announced Friday that Trek Bicycle is among the major brands committed to display at CycloFest.

Tagged Interbike

GREENVILLE, S.C. (BRAIN) — Michelin North America's bicycle tire division has started enforcing a new "Unilateral Minimum Advertised Price" (UMAP) policy that includes the prohibition of third party sales of its products.

Tagged MAP

VENTURA, Calif. (BRAIN) — Zeitbikes has hired 3 Red Bikes, owned by Ray Donovan, as its sales reps for New England. 

Tagged Sales Reps

NORTHVALE, N.J. (BRAIN) — Jamis and Nirve Bicycles have hired Doug Hall, Michael King and Kory Pitcher as new U.S. territory sales reps, effective immediately.

Tagged Sales Reps

BEND, Ore. (BRAIN) — Portland, Oregon-based distributor Cyclone Bicycle Supply is now distributing wheels from Knight Composites, a Bend-based wheel brand launched in 2014

Tagged Distributor news
Company promotes two and brings on four new reps.

LEXINGTON, S.C. (BRAIN) — Hawley has been expanding its sales and service coverage across the United States, following the company's acquisition of Accell's parts and accessories division, Seattle Bicycle Supply.

Tagged Sales Reps

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