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North America

WATHAM, Mass. (BRAIN) — Miso Partners, an outside sales and marketing agency in New England, is growing with the addition of two new partners. Miso represents leading brands including Felt Bicycles, Cycles Devinci, Race Face, Küat and Bonk Breaker.

Tagged Sales Reps

BOULDER, Colo. (BRAIN) — PeopleForBikes has hired Kyle Wagenschutz to serve as the organization's director of local innovation.

Tagged Advocacy/Non-profits

IRVINE, Calif. (BRAIN) —  BMX and mountain bike racing legend Mike King has joined Felt Bicycles as a brand ambassador. King has won more than 20 championships and is a member of the BMX Hall of Fame and the U.S. Bicycling Hall of Fame.

Tagged People

DENVER (BRAIN) — This year's Primal Colorado Bike Expo will be expanded as it moves to a new outdoor venue at Sports Authority Field on Friday, May 13 and Saturday, May 14.

Tagged Consumer Expos and Rides

GOLDEN, Colo. (BRAIN) —  Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.

IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes. 

TAMPA, Fla. (BRAIN) — Giant Bicycles officially filed an appeal of a jury's decision to award a Florida retailer $3.25 million over allegations of fraud.

FOXBOROUGH, Mass. (BRAIN) — Todson Inc. has hired Rick Dyer to be its new national sales manager for the IBD channel. Dyer will be joining Todson after 19 years at Vittoria Industries North America (formerly BikeMine), where he was the national sales manager.

Tagged People

WEST NEWBURY, Mass. (BRAIN) — Steve Pucci, a well-known face in New England bike shops and at road races for decades, is retiring from a career that has included owning a retail store, co-owning a distributor, and serving as a sales rep and sales director.

Tagged People
The nutrition brand will offers special formulas for adult swimmers.

CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers.

NEW YORK (BRAIN) — Custom clothing apparel manufacturer Champion System continues to move into new sports categories. The brand has bee designated as the official apparel brand of the newly established Professional Rugby Organization, a pro rugby league in the U.S. and Canada.

SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.

True will help Bigtruck with PR, social media and marketing services.

DURANGO, Colo. (BRAIN) — The second edition of Todd & Ned's Durango Dirt Fondo will be a two-day event, with a singletrack mountain bike ride on Saturday, Sept. 17, followed by a gravel road ride on Sunday, Sept. 18.

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling told members on Friday that the organization's website had been breached.

Tagged Racing & Sponsorship

FOXBOROUGH, Mass. (BRAIN) — Todson has hired Oris Intel for automated monitoring of the accessory maker's minimum advertised price (MAP) policy.

Tagged MAP

BOULDER, Colo. (BRAIN) — CatEye America is rolling out a new freight program that upgrades IBD orders within the continental U.S. to three-day shipping at the cost of ground.

Paraskevin on a Bianchi.

HAYWARD, Calif. (BRAIN) — Bianchi is joining forces with U.S. Olympian Connie Paraskevin's Connie Cycling Foundation to get kids on bikes. As part of the program, Bianchi will supply its Pista track bikes for use in the program's training clinics.

Tagged Advocacy/Non-profits
Chain Reaction is promoting the new rule.

WASHINGTON, D.C. (BRAIN) — Dealers and distributors could feel the bite from a one-sentence provision in a 160-page trade bill that, in effect, has made it easier for consumers to buy more bicycle parts and accessories from foreign websites.

Compass now owns a third of Fox.

WESTPORT, Conn. (BRAIN) — Suspension brand Fox Factory has bought back some shares from its previous parent company, Compass Diversified Holdings. Compass' share in Fox has been cut from 41 percent to 33 percent.

BOULDER, Colo. (BRAIN) — Club Ride Apparel has named Momentum Media PR as its public relations agency of record.


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