IRVINE, Calif. (BRAIN) — Shimano is putting more emphasis on one-on-one meetings with its dealers — at its place and theirs — as it reduces its presence on the floor of this fall’s Interbike Expo.
PHILADELPHIA (BRAIN) — Fuji Bikes has been chosen by Oregon Manifest and Levi's as the manufacturing partner for The Bike Design Project, a design contest pairing high-profile design firms with U.S. bicycle craftsmen to create the "ultimate urban utility bike." Fuji will mass-produce the winning design.
HAVERHILL, Mass. (BRAIN) — Mavic Inc. is now working with Channel IQ to monitor online pricing of its products. The company will use Channel IQ to ensure vendors are honoring its minimum advertised price (MAP) policy.
GOLDEN, Colo. (BRAIN) – Business is booming for Weehoo, the maker of i•GO bicycle trailers, which allow small children to help pedal or safely rest during a ride. The company recently moved its headquarters into a new facility after outgrowing its previous space in two years.
SANTA MONICA, Calif. (BRAIN) — Energy bar make Bonk Breaker has expanded its relationship with USA Cycling, which began last year.
LONGMONT, Colo. (BRAIN) — The Clif Bar CrossVegas cyclocross race will be held for the eighth year this September in Las Vegas during the Interbike show.
FOXBOROUGH, Mass. (BRAIN) — Topeak is partnering with Bike MS, the largest charity cycling series in the country, to provide its more than 110,000 Bike MS participants this year with a special price on Topeak's BikeMS Cycling Accessory Kit, which includes a seatbag, tools and a mini-pump.
TORONTO (BRAIN) — Stage Race Distribution is now offering Challenge road tires paired with wheels from the Austrian brand Xentis.
While Stage Race — based in Toronto and with two U.S. warehouses — will not distribute Challenge tires separately, it will offer them in package with specific Xentis wheels.
TAMPA, Fla. (BRAIN) — American Classic has launched a new business-to-business website that allows dealers to place orders day or night and include monthly sales promotion details and allows dealers to download marketing information, among other features.
PITTSBURGH, Penn. (BRAIN) — Rotating Mass Media, publisher of Dirt Rag and Bicycle Times magazines, has named Gary J. Boulanger the new editor of Bicycle Times, effective immediately.
SANTA BARBARA, Calif. (BRAIN) — Time Sport USA has announced that it will resume distribution of its pedals, cleats and composite frames in the U.S. QBP will continue to distribute Time pedals and cleats.
MARINA, Calif. (BRAIN) — Light maker Light & Motion is refreshing its look across its website and packaging as the company completes it move into a new manufacturing and headquarters building.
BEAVERTON, Ore. (BRAIN) — Rack maker Yakima says Costco Wholesale is not authorized to sell its products, despite two Yakima items appearing at its stores recently. The company said it's committed to selling only through its authorized dealers.
TORONTO (BRAIN) — The Bicycle Trade Association of Canada has retired its BTAC brand and renamed itself the Canadian Independent Bicycle Retailers' Association, CIBRA.
SCOTTS VALLEY, Calif. (BRAIN) — Easton Cycling raised $45,000 for charity with the raffle of five handmade road bikes equipped with Easton components and wheels.
DALLAS (BRAIN) — Hans Johnsen Company's new 2014 catalog is now arriving in dealers' stores and is available on the distributor's website.
The new catalog has added hundreds of new products. New suppliers include BKOOL, Burley, Clement, Fyxation, Sigma, Skratch Labs and WD-40 Bike.
LAGUNA NIGUEL, Calif. (BRAIN) — Lifeboat Events said its sixth annual PressCamp Summer event has reached its participating manufacturer capacity count of 25.
NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.
FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.