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A Serotta-made Modomio bike. The auctioned bike will be custom.

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta will build a custom bike for the highest bidder in an auction to benefit CycleKids, a program that teaches kids to ride bikes along with other life skills.

Company introducing new smart helmet at Sea Otter.
The Sena X1.

IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.

Tagged People / Sea Otter Classic

CARLSBAD, Calif. (BRAIN) — Canyon USA has joined industry organizations PeopleForBikes, the International Mountain Bicycling Association and the Bicycle Product Suppliers Association, the company announced Tuesday.

Tagged Omnichannel / Advocacy/Non-profits

VISTA, Calif. (BRAIN) — Eliel & Company, the makers of Eliel Cycling apparel, has hired Brandt Furgerson as vice president of sales and marketing.

Tagged People / Sea Otter Classic

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has added a new feature at OutDoor Demo, where retailers will have the opportunity to test and review electric mountain bikes from participating brands, with the results being published in Electric Bike Action and Mountain Bike Action magazines.

Tagged Electric bike / Interbike

WALLER, Texas (BRAIN) — Italy's Basso Bikes is now working with Trialtir USA on distribution to U.S. dealers. 

The family run brand is celebrating its 40th anniversary and recently moved into a larger production and sales facility to accommodate its growth worldwide.

VENTURA, Calif. (BRAIN) — Zeitbike hired Casey Buckleitner as its sales representative for Michigan.

The hires coincide with launch of new mountain and road carbon wheelsets.

SANTA CRUZ, Calif. (BRAIN) — Praxis Works Bicycle Components has hired Ian Kenway and Jim Langley. The company said the hires coincide with its launch of new carbon wheelsets.

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired industry veterans Nikki Tufte and Michael Larson as sales representatives in two Midwestern territories.

Tagged People / Sales Reps

PORTLAND, Ore. (BRAIN) — Echos Communications is now serving as the North American public relations agency of record for Castelli USA and Sportful.

LITTLE ROCK, Ark. (BRAIN) — The state of Arkansas has signed into law a new electric bicycle bill, HB 2185, making it the fifth state in the U.S., after California, Utah, Tennessee and Colorado, to pass e-bike legislation modeled after a pioneering California measure to create three classes of e-bikes.

Tagged Electric bike
Many of the resorts involved offer recreational mountain biking and host bike festivals and races.

DENVER (BRAIN) — With two big mergers announced this week, the ski resort industry will soon be dominated by two huge companies.

EMMAUS, Pa. (BRAIN) — Rodale Inc. has named Leah Flickinger as editor-in-chief of Bicycling. Flickinger will provide direction for all brand editorial platforms, including print, web and social channels.

Tagged People / Media/Publishing

DAYTON, Ohio (BRAIN) — Industry veteran Bruno Maier, most recently with RockyMounts, has taken a job at Huffy Corporation in Ohio. Maier previously worked for Huffy in the 1990s.

American Classic's 35th anniversary logo.

TAMPA, Fla. (BRAIN) — American Classic is planning a 35th anniversary celebration at next week's Sea Otter Classic, with cake, giveaways, discounts and a display of vintage American Classic parts on Saturday April 22 at 1 p.m. American Classic will be at booth #213 at the Sea Otter expo.

Tagged Sea Otter Classic

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.

Tagged Advocacy/Non-profits / Sea Otter Classic

VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer.

BATH, U.K. (BRAIN) — Shift Active Media, which operates the Global Cycling Network and Global Mountain Bike Network YouTube channels, has hired Will Fripp as a brand director.

PROVIDENCE, R.I. (BRAIN) — G-Form, known for its mountain bike protective gear, is getting into the baseball market with a line of protective gear and has announced a three-year partnership with the Boston Red Sox.

SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.

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