TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.
MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.
SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.
SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.
SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.
BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts.
LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.
SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean.
GRAND JUNCTION, Colo. (BRAIN) — DT Swiss has opened a sales office in Temecula, Calif. The company said the new office was a "logical and planned next step in our further globalization efforts."
CHANHASSEN, Minn. (BRAIN) — Life Time Fitness, Inc. has agreed to be purchased by the private equity firms Leonard Green & Partners and TPG in a deal valued at more than $4 billion. Other key investors include LNK Partners and Bahram Akradi, Life Time's chairman, president and CEO.
MONTREAL (BRAIN) — The bike business continued to rebound through the final quarter of 2014 for Dorel Industries, the Canadian parent of Cannondale Sports Group and Pacific Cycle, which includes the Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Guru Fit and Sugoi brands.
PHILADELPHIA (BRAIN) — Advanced Sports International has bought Phat Cycles, the California-based beach cruiser brand. The purchase also includes the Sterling bicycles brand.
NEWBURY PARK, Calif. (BRAIN) — Giant USA has expanded its inside sales team with the hiring of Marc Martinez.
MOAB, Utah (BRAIN) — Katri Annast came to Moab's Outerbike with a mission: find the perfect replacement for her 2007 Intense Spider, which is showing its age.
BEVERLY, Mass. (BRAIN) — Craft North America has hired DS Specialty Sports to represent the brand in New York, New Jersey, Delaware and Eastern Pennsylvania.
MEQUON, Wis. (BRAIN) — Hayes Bicycle Group has promoted Sean McNally director of sales and marketing. Going into his tenth year with Hayes, McNally has worked with Hayes operations in Asia, in addition to establishing and growing operations in Europe.
LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features profiles of 41 influential members of the U.S. industry who are age 35 or under.
SALT LAKE CITY (BRAIN) — POC has named Willie Ford its managing director for North America. Ford will lead sales, marketing, customer service and operational efforts in the U.S. and Canada.