SEATTLE, WA (BRAIN)—Industry veteran Ric Hjertberg has entered into the wheel market once again, launching Mad Fiber.
Hjertberg was the founder of Wheelsmith and Wheel Fanatyk. He was also the new technology manager at Full Speed Ahead.
LOS ANGELES, CA (BRAIN)—The Tour of California kicks off Sunday in Nevada City and many of the biggest names in cycling will be competing including Lance Armstrong and Levi Leipheimer.
NASHVILLE, TN (BRAIN)—Mike Gardner’s local online bicycle distribution business was spared the flooding that caused destruction across Tennessee. Because he feels so fortunate, Gardner wants to give back.
VAN NUYS, CA (BRAIN)—Daily order writing and OEM business for Easton Bell Sports’ cycling brands is starting to pick up after a challenging 2009, Paul Harrington, chief executive officer of Easton Bell Sports, said on Monday.
SAN JOSE, CA (BRAIN)—An up and coming player in the POS market, MerchantOS, has just signed up its 600th retail location.
CHULA VISTA, CA (BRAIN)—The BMX Hall of Fame is now accepting nomination applications for individuals to be considered for the class of 2010.
PETALUMA, CA (BRAIN)—CamelBak Products LLC has lost a case that sought to reclassify hydration packs imported from the Philippines in 2003 as "insulated food or beverage bags" that would have lowered duties more than 10 percent for the company.
WATSONVILLE, CA (BRAIN)—Fox Racing Shox has hired a former Nike general manager, Paul Fidrych, as its chief marketing officer.
The new CMO role has been created to expand the company’s marketing support for its powered sports, off-road and mountain bike business.
The world's first iPhone and iPad downhill mountain biking game called Steve Peat Downhill Mountain Biking is set to be released June 2010. UK-based iPhone app developer Apposing of Liverpool is putting it out. Click on link for their site.
WASHINGTON, D.C. (BRAIN)—Bolstered by a $25,000 grant from Clif Bar, the Alliance for Biking & Walking is playing a key role in a national effort to replace short car trips with bike travel.
WHISTLER, British Columbia (BRAIN)—Area riders are tuning their bikes and getting out their gear as the Whistler Mountain Bike Park opens for daily operations Saturday, May 15 with 16 trails and two skills centers to feed their adrenaline lust.
SUN VALLEY, ID (BRAIN)—Scott Bicycles has added a sixth vehicle to its National Demo Program to service the Rockies.
BELLINGHAM, WA (BRAIN)—The community driven Freehub Magazine finished its first year on the Web, and now has moved into the print realm with its April issue.
WESTPORT, CT (BRAIN)—First quarter revenue soared almost 63 percent for Fox Racing Shox due in part to strong sales of mountain biking product, according to earnings figures reported Monday by the company’s parent, Compass Diversified Holdings.
"It's our first step and we're really excited about it. When they went in, people just naturally gravitated to them. It may attract more people to cycling so it will help us meet our sustainability goals."
AMES, IO (BRAIN)—Cycle Force Group (CFG) and participating wholesale distributors are making parts and accessories available to bicycle dealers in an innovative, cost efficient way—and at very competitive prices.
BOULDER, CO (BRAIN)—Bikes Belong has awarded funding to six great projects in its Spring 2010 grant cycle.
AUGUSTA, GA (BRAIN)—A big topic of conversation at this year’s International Mountain Bicycling Association World Summit were bike clubs, and how they can work more closely with retailers and IMBA itself.
OOLTEWAH, TN (BRAIN)—American Bicycle Group will move into a new corporate office in downtown Chattanooga, Tennessee, this July. ABG currently resides in Ooltewah, which is located 20 miles east of Chattanooga.
"This bike is a little snapshot of time. The cyclist saw the semi-truck turning in front of him. He had three-quarters of a second to turn the bike to the right. The truck driver didn't see him."