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North America

MONTEREY, CA (BRAIN)—Sidi has turned to an old friend, Al Budris, to head up its direct sales subsidiary in the U.S. market. Budris will serve as general manager of a new dealer-direct sales entity for Sidi cycling shoes.

Chris King’s Chris DiStefano (left) and Jeff Menand are making the most of their time while in Europe for the Eurobike trade show. Arriving several days before the show started on Monday, the two set out on custom Cielo 29ers—dubbed “Hans and Franz”—and visited a handful of dealers in the region by bike.

ARGENBUHL, Germany (BRAIN)—More than 100 companies rolled out their best under a bright blue sky as hundreds of retailers and their staff flocked to this rural town’s elementary school to test bikes.

Tagged Tradeshows and conferences

ALBUQUERQUE, NM (BRAIN)—Newly formed Q Cycle LLC will be the exclusive distributor of Exustar products in the U.S.

Industry veteran Bill Imielski is the experience behind Q Cycle, which has already been shipping Exustar product from its 6,000 square foot Albuquerque, New Mexico facility since mid-July.

SAN FRANCISCO, CA (BRAIN)—Support grassroots advocacy by submitting your best biking and walking photos to the Alliance for Biking & Walking’s People Powered Movement Photo Contest and enter to win an all-expense-paid 10-day bike tour of Tuscany courtesy of VBT Bicycling and Walking Vacations.

TUCSON, AZ (BRAIN)—Genuine Innovations has hired John Snelgrove as its new global sales manager.

Tagged People

SAN DIEGO, CA (BRAIN)—Triathlete Magazine's Kona Demo Days is sold out. Vendors will include Cannondale, Cervelo, Fuji, Kestrel, Orbea and Scott among others.

Tagged Events

FRIEDRICHSHAFEN, Germany (BRAIN)—About 100 brands will allow dealers to test their new products today in Ratzenried, at the foothills of the Alps in the Allgäu region, marking the start of the five-day Eurobike trade show.

Tagged Tradeshows and conferences



KETCHUM, ID—What a difference a year can make.

At the 2008 Tour de France Scott was the bicycle sponsor for the ProTour cycling team Saunier Duval. This year Scott was the bicycle sponsor of Columbia-HTC.


PHILADELPHIA, PA—Suppliers had stocked up for what they hoped would be a strong selling season only to have retailers and consumers ask when would the rain stop and summer start.

NOVATO, CA (BRAIN)—In an article in the September issue outlining new sales policies for Raleigh USA’s Diamondback line, we wrote:

Tagged BRAIN News

GARDEN CITY, ID (BRAIN)—Hippie Tech Suspension’s Shox-in-a-Box program taps the company’s inventory of forks and shocks to get rebuilt product in customers hands within days.

OLNEY, IL (BRAIN)—Magura USA is swiching names, and now will be known as Magura Direct, serving as the umbrella name for all the brands distributed by the company.

WASHINGTON, D.C. (BRAIN)—The Federal Trade Commission (FTC) has charged four apparel makers for deceptively labeling and advertising items as made of bamboo fiber, when they are made of rayon.

BETHEL, CT (BRAIN)—Mark Peterman, who has been with GT Bicycles for more than 20 years, has been tapped to be its new general manager, and will work out of Cycling Sport Group’s (CSG) headquarters in Bethel, Connecticut, starting October 31.

Tagged People

Check out Ray Keener hitting the streets for sales on the BRAIN Blog. Click on link.

FOSTER CITY, CA (BRAIN)—The FRS Company, a developer and marketer of sustained energy products, has added Quality Bicycle Products (QBP) as a key national distributor to target its core fan base of bicycling and sports focused consumers.

Tagged Distributor news

DUARTE, CA (BRAIN)—Dahon’s U.S. operations will resume exclusive distribution duties in Canada effective September 30, ending a two-year distribution venture with Alberta-based Chariot Carriers.

Tagged Distributor news

WOFFORD HEIGHTS, CA (BRAIN)—Bionicon Bicycles has relocated its headquarters and is opening a Demo Center in Wofford Heights, California, in the Kern River Valley.


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