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North America

CHICAGO, IL (BRAIN)—SRAM revamped its Web site,, to get all its new 2008 product details up so retailers and others can get a head start on its new equipment.

Tagged Web/Internet

"New Rule: Stop making us drink everything out of a nipple. Maybe the reason that Americans behave like children is because we're all still breastfeeding! America, land of the free, home of the adult-size sippy-cup. We need to go back to drinking the way grown-ups do, from a keg!" —Bill Maher

SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah, a non-profit 501(c)3 organization, recently announced details of its upcoming fundraiser, including the inaugural Yield to Life Dave Zabriskie Time Trial Challenge, with proceeds going to benefit underprivileged children in Utah and bicycle awareness advocacy.

Tagged Advocacy/Non-profits

SAN CARLOS, CA (BRAIN)—Ritchey Design has hired a new marketing coordinator, Rosy Castañeda.

New to the cycling industry, but a veteran of the elite athlete’s mentality the industry constantly drives to tap for its parallels to business, she is a fresh force at Ritchey.

Tagged People

PORTLAND, OR (BRAIN)—If you’re a fan of Serotta bicycles and the Castelli scorpion, you’re in luck. The two brands have teamed up to craft a collection of Serotta-branded cycling apparel.

PORT COQUITLAM, British Columbia (BRAIN)—Norco Performance Bikes recently launched a completely redesigned 2008 Web site.

Tagged Web/Internet / Distributor news

VISTA, CA (BRAIN)—Canari Cyclewear has appointed Erik DeKold as national sales manager for their Independent Bicycle Dealers and Custom divisions, a newly created position within the company.

Tagged People

"Let's Roll." —Todd Beamer on Sept 11, 2001.

“In the book of life, the answers aren't in the back.” -Charlie Brown

SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) announced the arrival of more than 200 Giant bicycles to sell at its Re-Cyclery Bicycle Thrift Shop. Profits from the shop help pay for Trips for Kids programs and its efforts to take underserved youth on mountain biking trips.

Tagged Advocacy/Non-profits

BOULDER, CO (BRAIN)—While Boulder, Colorado has one of America’s best cycling environments, the city government is not content to rest there.

Tagged Advocacy/Non-profits

DOWNIEVILLE, CA (BRAIN)—Whistler, Moab, Crested Butte, Boulder. Downieville?

Downieville just may be the next great mountain bike destination. And it seems the LA Times has taken notice.

MONTREAL, Quebec (BRAIN)—Expocycle ended on a high note yesterday, as close to 100 suppliers and retailers packed into a meeting room to hear results from Bicycle Trade of Association Canada’s (BTAC) sales data capture and advocacy programs.

Tagged Tradeshows and conferences

BOULDER, CO (BRAIN)—Skins, a manufacturer of engineered gradient compression garment technology recently launched a new North American headquarters in Boulder, Colorado.

VANCOUVER, British Columbia (BRAIN)-Sugoi Performance Apparel hired Jin Seo to serve as the company's women's
director of design.

Tagged People

SUN VALLEY, ID (BRAIN)-Scott USA recently announced the addition of Doug Bush and Rian Timmons to the company’s bike group.

Tagged People

LOS ALAMITOS, CA (BRAIN)-For those who were inquiring
about how to contribute to Tara's recovery, feel free to visit the website:

Tagged Web/Internet

"All my life, man and boy, I've operated under the assumption that the main idea in running was to win the race. Naturally, when I became a coach I tried to teach people how to do that. Tried to teach Pre how to do that. Tried like hell to teach Pre to do that. And Pre taught me. Taught me I was wrong.

"Everybody's got plans...until they get hit." -Mike Tyson

OLNEY, IL (BRAIN)-Magura USA hired Tony Ballantine to a newly created position of OEM and aftermarket sales manager.

Ballantine joins Magura after eight years as an outside territory sales manager with Raleigh America.

Tagged People


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