SAN FRANCISCO (BRAIN) — Can indoor riding be entertaining? The founders of a new company called Zwift are hoping to make indoor cycling more social and community based with software that brings traditional video game graphics and functions to indoor cycling.
MINNEAPOLIS (BRAIN) — Bike Fixtation is now selling a wall-mounted tool station for public use in bike storage rooms or repair stations. The Public Toolbox includes eight tools secured to the wall with 54-inch braided stainless steel cables. An optional strike plate protects walls from tool strikes.
OLATHE, Kan. (BRAIN) — Garmin watches may soon have access to third-party apps, much like a smartphone or smart watch. Garmin is making open platform software available for third party developers to create apps for its products.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now shipping its Muna balance bikes to retailers.
The Muna Fire Truck or Pinkie models, retailing for $110, come with oversized steel frames, rear hand brake, rubber tires and tubes, a ball-bearing headset, seatpost QR, spoked wheels and riser handlebars.
SAN FRANCISCO (BRAIN) — Strava has released a new version of its mobile running and cycling app that incorporates weekly goals to help athletes track and improve their performance.
ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.
The bars are made from all-natural real food ingredients.
LAS VEGAS (BRAIN) — After a nearly 15-year hiatus from the bike industry, framebuilder Chris Chance is resurrecting his namesake brand, Fat Chance Bicycles. Chance, one of the pioneers of mountain bikes, founded Fat City Cycles in 1982 in Somerville, Massachusetts.
LAS VEGAS (BRAIN) — Best known for chronicling the early days of mountain biking as publisher of the sport’s first periodical, Charlie Kelly is legitimately one of the handful of Founding Fathers of the sport, along with his better-known California friends Joe Breeze, Tom Ritchey and Gary Fisher.
LAS VEGAS (BRAIN) — Retailers might be drawn to the Abus booth at Interbike this week by its new bright green Hyban urban helmet. With an integrated light in the back, multiple vents and optional rain cover, it's one of 14 helmets the German lock maker is working to bring to the U.S. market.
LAS VEGAS (BRAIN) — The Swedish brand POC continues to expand its cycling product line, with dozens of new clothing, helmet and eyewear products for road and mountain bikers being shown this week at Interbike.
BOULDER CITY, Nev. (BRAIN) — 4iiii Innovations is bringing power training down to a new low price—starting at $400 with its Precision crank-based system introduced at Interbike's OutDoor Demo this week.
TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.