LYON, France (BRAIN) — Mavic is celebrating its 125th anniversary with VIP events in France as well as limited edition products available worldwide.
In France, company officials and guests attended a two-day event tracing Mavic's history at several locations.
CHICAGO (BRAIN) — SRAM's new model year 2015 road hydraulic brakes are in production, but the company will not ship the brakes until early May. SRAM recalled its entire road hydraulic brake product line in December.
WASHINGTON, D.C. (BRAIN) — Felt Bicycles has expanded a recall, first announced in 2010, to include some earlier and later model year bikes.
TAIPEI, Taiwan (BRAIN) — Tern's new FlightSuit is a set of protective covers that allow users to pack a Tern bike into a standard-sized suitcase for airline travel.
SAN FRANCISCO (BRAIN) — DZR Shoes has released a new line of dirt-focused cycling footwear including limited edition models.
MORGAN HILL, Calif. (BRAIN) — Specialized is veering away from its signature red with the CVNDSH Collection, inspired by British sprinter Mark Cavendish. The line includes a full road kit, shoes, saddle and special edition S-Works Venge with green as the accent color.
SAN FRANCISCO (BRAIN) — Chrome Industries' Spring Riding Kit includes the Folsom urban cycling short, a slimmer, shorter alternative to the brand's Union short.
BOULDER, Colo. (BRAIN) — CatEye's new Rapid X safety lights will switch from steady mode to flashing mode automatically when the battery power decreases to 20 percent. The flashing mode provides the rider with an hour of extra light.
NEWBURY PARK, Calif. (BRAIN) — Rena Kyles of Green Bay, Wis., is the latest winner of Liv/giant's Avail Inspire Design Contest, held with the Young Survival Coalition.
YSC is a global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.
TORRANCE, Calif. (BRAIN) — INNO's new Aero Base Rack System features a solid black scratch-resistant coated low profile design, quiet ride and improved fuel economy.
BOULDER, Colo. (BRAIN) — GreenGuru, which recycles used bike inner tubes and other materials into new products, is looking to the crowd funding site Kickstarter.com to fund production of a new product: a pannier designed for bike commuting and transportation.
EMERYVILLE, Calif. (BRAIN) — Clif Bar & Company's new Kit's Organic Fruit + Seed bars are made with all organic fruit and seeds. The bars were inspired by Kit Crawford, owner and co-chief visionary officer of the company, motivated by her own experiences on her family farm and in her kitchen.
HAYWARD, Calif. (BRAIN) — The Bianchi Zurigo was designed for cyclocross racing, gravel grinding, bike commuting, credit-card touring, and back road adventure riding.
The Zurigo has a triple-butted, hydroformed aluminum frame, a carbon fiber fork, tapered head tube and Pressfit 30 bottom bracket.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker has added a third flavor to its protein bar lineup, Peanut Butter & Chocolate Chip.
The new flavor continues Bonk Breaker's philosophy of baking simple, high quality, real food ingredients into great tasting bars.
DENVER (BRAIN) — Sampson is now shipping its 11-speed cassette, which was announced last summer. The company said the cassette production was delayed to improve its shifting speed. The cassette also now features a gold-colored EN coating versus the originally planned nickel-chrome plating.
RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc., has expanded its line of 12-inch wheel balance bikes, which are intended for 18 month old to 5-year-old children.
IRVINE, Calif. (BRAIN) – Shimano has unveiled its newest XTR mountain bike component line, including an 11-speed drivetrain with 1x11 capability. Billing the line as its most advanced XTR line yet, the group features Race and Trail "Rider Tuned" products that are more tunable than previous generations.
MIAMI (BRAIN) — Cipollini road and track bikes and frames are now being distributed in the U.S. by Speed Brands, Inc., a Miami distributor.
All Cipollini bikes are completely made in Italy.