E-Commerce, social media, online media
SEATTLE, WA (BRAIN)—Recreational Equipment, Inc. (REI) has launched rei.com/bikeyourdrive (click on link), an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.
SAUSALITO, CA (BRAIN)—Swobo has launched a new Web site dedicated solely to the emerging track bike fetish.
ELKTON, MD (BRAIN)—Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates has launched a new Web site called giveawarmfuzzy.com.
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has launched a new outdoor community Web site called mntnLIFE.com, where like-minded consumers can access free trail data, share tips about their favorite destinations and plan same-day trips.
SEATTLE, WA (BRAIN)—BroadbandSports.com has announced the viral distribution of 100 percent of its mountain biking video content by making its library available through easy and portable Video Anywhere widgets.
LAGUNA HILLS, CA (BRAIN)—After it went live last month, cycling enthusiasts are flocking to Cyclist Village, a social-networking platform that connects all things cycling on a global scale.
SAN CARLOS, CA (BRAIN)—Ritchey Design has launched its new consumer Web site, which includes e-commerce functionality. Consumers will be able to easily purchase Ritchey products with the sale credited to and fulfilled by independent bicycle dealers (IBD).
GREENVILLE, S.C. (BRAIN)—Hincapie Sportswear has relaunched www.GeorgeHincapie.com, the company’s Web site dedicated to co-owner and Team Columbia professional rider, George Hincapie.
SAN MATEO, CA (BRAIN)—Mtbr.com and RoadBikeReview.com now have a new video section available on their respective Web sites.
VANCOUVER, British Columbia (BRAIN)–Sugoi has completely redesigned its Web site by boosting the company's e-commerce function, which has seen a 45 percent increase in sales over the past year.
SEATTLE, WA (BRAIN)—Blueseventy recently launched a new blog aptly named thewaterisopen.blogspot.com and will feature all kinds of swimming related information and sponsored athlete results on that blog.
BOISE, ID (BRAIN)—Outdoor Industries Women's Coalition (OIWC) has launched an Online Membership Community.
LAKE FOREST, CA (BRAIN)—GT Bicycles just launched a microsite dedicated to GT's BMX Race presence at the upcoming Olympic Games in Beijing.
WESTMINSTER, CA (BRAIN)—Noran Engineering, Inc. (NEi) will broadcast the second part of a series of webinars focusing on the use of finite element analysis (FEA) during the design cycle with its NEi Fusion FEA tool.
GRAND JUNCTION, CO (BRAIN)—Mountain Racing Products, parent company of White Brothers Cycling, has unveiled its new Web site featuring graphic design by Andre Shoumatoff and action photography by Mike Curiak.
CALGARY, Alberta (BRAIN)—Chariot has launched a new and improved Web site.
The completely redesigned site includes many new features including an easier to navigate layout.
SEATTLE, WA (BRAIN)—BikersandSellers.com platform provides an online swap meet for consumers to buy, sell or trade, new and used cycling related items to their fellow enthusiasts.
Retailers will also be able to target market items to local and a nationwide audience at no cost.
KENT, WA (BRAIN)—Diamondback has launched of a brand new Web site that has been completely redesigned.
HAVERHILL, MA (BRAIN)—Mavic launched a password-protected Web site that makes it easier for retailers to place orders and track shipments. The Web-based tool allows dealers to order products and check stock levels without picking up the phone. It also lets them view open orders and shipment status online.
TEMECULA, CA (BRAIN)—Intense Cycles has a brand new Web site that's easier to navigate, has better images and provides more information about Intense Cycles and its products.
All of the 2008 bikes are now online including the new M6 and Slopestyle.
Click on link to check it out.