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WASHINGTON (BRAIN) — President Donald Trump on Friday reversed the step he took on Monday to close the de minimis loophole, which allows packages valued at less than $800 to enter the U.S. duty free.

STOCKHOLM (BRAIN) — Thule Group net sales for the fourth quarter increased 7.2% year-over-year thanks to revenue from Thule's recent acquisition, Quad Lock.

Company says tariffs won't materially affect its business.

SAN MATEO, Calif. (BRAIN) — GoPro revenue decreased 32% year-over-year in the fourth quarter and 20% in 2024 with its founder and CEO saying the action camera brand intends to reduce expenses this year.

The legislation would give the president power to reciprocate the tariffs other nations impose on U.S. goods.

WASHINGTON (BRAIN) — The bike industry is closely watching new legislation introduced in the House, which would give the president a powerful weapon in negotiating trade agreements with every nation on the globe.

But there are other ways to look at the numbers …
The number of non-electric bikes imported last year climbed back above 10 million.

WASHINGTON (BRAIN) — After steep declines in 2022 and 2023, the number of non-electric bikes imported last year increased 16.7% to 11.1 million units, according to import statistics released Wednesday.

STOCKHOLM (BRAIN) — MIPS reported fourth-quarter net sales increased 58% year-over-year and yearly net sales by 35% as the helmet technology company's bike sub-category showed revenue growth for the fifth consecutive quarter.

GRIMSBY, United Kingdom (BRAIN) — LeMond Carbon UK is planning a facility here to make carbon fiber wind turbine blades and pressure vessels for hydrogen storage.

Getty image. Don't laugh.

WASHINGTON (BRAIN) — The specialty market has been moving out of China rapidly, but the U.S. still imports lots of e-bikes and juvenile bikes from China, and relies on components for bike assembly in other nations. Canada and Mexico don't export many bike products to the U.S., but new tariffs — and retaliatory tariffs — could be burdensome to some.

Updated with tariffs on Canada and Mexico paused.

WASHINGTON (BRAIN) — The import threshold exemption cited most often as a loophole for allowing e-bikes and lithium-ion batteries to enter the U.S. marketplace without scrutiny no longer will apply to those products valued at under $800 coming from China beginning Tuesday.

Dave Adornato.

BOULDER, Colo. (BRAIN) — For our January magazine edition, we introduce our 2025 State of Retail panel members.

Automation, proximity to component makers and factory efficiency are larger factors that hourly wages.
Guerrilla Gravity offered a highly automated carbon frame process.

BOULDER, Colo. (BRAIN) — The difference between labor costs in Asia and the U.S., while stark, are actually manageable, industry sources tell BRAIN. It turns out that other factors weigh heavier when brands decide where to make or assemble their bikes.

SAN LUIS OBISPO, Calif. (BRAIN) — Genuine Innovations, which for more than 30 years has been synonymous with CO₂ bike tire inflators, is being discontinued by its parent company.

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New Product

(BRAIN) — Electric trike brand Mooncool released a folding model that it says is specifically designed for riders 50 and over. The TK1 Folding Electric Trike has various features that make it safer and more practical for those riders seeking mobility options, the brand said.