BRAIN Staff
All articles by BRAIN Staff
OSLO, Norway (BRAIN) — Sweet Protection has announced the arrival of its spring mountain bike line for men and women. The Norwegian brand said highlights of the spring line include the updated Sweet Protection Bushwhacker II MTB helmet and Dissenter helmet.
RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles is now offering a special edition cycling kit designed by its in-house creative team and made by JL Velo. The jersey and bib short combination was originally designed exclusively for participants in the Felt Freedom Ambassador Program.
DENVER (BRAIN) — Running and Cycling Enterprises (R.A.C.E.), the exclusive North American distributors of Rudy Project and XX2i Optics eyewear, has hired Jay Weber as its sponsorship marketing manager.
MARIETTA, Ga. (BRAIN) — Retailer Free-Flite Bicycles will mark its 40th anniversary serving the Atlanta metro region with a celebration and open house this Sunday, April 8, at its Marietta location.
WILTON, Conn. (BRAIN) — Cycling Sports Group's Fabric brand won an award at the recent Shop! Awards Competition for its "Fabric Starter Kit & Demo Saddle Display."
LAGUNA HILLS, Calif. (BRAIN) — The majority of IBD sales still take place inside the four walls of a brick-and-mortar store, and many retailers don't believe that will change dramatically over the next few years, according to a survey conducted by Bicycle Retailer & Industry News.
BOULDER, Colo. (BRAIN) — CatEye America said violations of its pricing policy on major online platforms have been reduced by 75 percent in the last year as the accessory brand has worked with Oris Intel and J&B Importers to enforce the policy.
CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp. USA has released details of its Class 1 e-bike line, which will be available in the U.S. this summer.
FULLERTON and BUENA PARK, Calif. (BRAIN) — Retailer Mike Franze held a grand reopening celebration on Saturday, March 31, following the renovation of his two Southern California locations as Giant Retail Partner stores. The celebration also marked Franze's 15th year as a shop owner.
TAKOMA PARK, Md. (BRAIN) — Industry veteran Bruce Sawtelle recently completed a full remodel of his D.C.-area store, Takoma Bicycle, with retail design firm 3 Dots Design.