BRAIN Staff

All articles by BRAIN Staff

April 5, 2018
The Bushwacker II MIPS Womens model.

OSLO, Norway (BRAIN) — Sweet Protection has announced the arrival of its spring mountain bike line for men and women. The Norwegian brand said highlights of the spring line include the updated Sweet Protection Bushwhacker II MTB helmet and Dissenter helmet.

Posted in New Products
April 5, 2018

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles is now offering a special edition cycling kit designed by its in-house creative team and made by JL Velo. The jersey and bib short combination was originally designed exclusively for participants in the Felt Freedom Ambassador Program.

Posted in Industry News
April 5, 2018
Jay Weber

DENVER (BRAIN) — Running and Cycling Enterprises (R.A.C.E.), the exclusive North American distributors of Rudy Project and XX2i Optics eyewear, has hired Jay Weber as its sponsorship marketing manager.

Posted in Industry News
April 5, 2018
Dan Thornton with his father Jeff in 1979

MARIETTA, Ga. (BRAIN) — Retailer Free-Flite Bicycles will mark its 40th anniversary serving the Atlanta metro region with a celebration and open house this Sunday, April 8, at its Marietta location.

Posted in Retail News
April 4, 2018
Fabric's award-winning displays.

WILTON, Conn. (BRAIN) — Cycling Sports Group's Fabric brand won an award at the recent Shop! Awards Competition for its "Fabric Starter Kit & Demo Saddle Display."

Posted in Industry News
April 4, 2018
BRAIN's Lynette Carpiet joins retailers Tom Henry and Ken Woody Smith on the podcast, available Wednesday.
The BRAIN survey results are in the April 1 issue.

LAGUNA HILLS, Calif. (BRAIN) — The majority of IBD sales still take place inside the four walls of a brick-and-mortar store, and many retailers don't believe that will change dramatically over the next few years, according to a survey conducted by Bicycle Retailer & Industry News.

Posted in Retail News
April 4, 2018

BOULDER, Colo. (BRAIN) — CatEye America said violations of its pricing policy on major online platforms have been reduced by 75 percent in the last year as the accessory brand has worked with Oris Intel and J&B Importers to enforce the policy.

Posted in Industry News
April 4, 2018
The Yamaha UrbanRush.

CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp. USA has released details of its Class 1 e-bike line, which will be available in the U.S. this summer. 

Posted in New Products
April 4, 2018

FULLERTON and BUENA PARK, Calif. (BRAIN) — Retailer Mike Franze held a grand reopening celebration on Saturday, March 31, following the renovation of his two Southern California locations as Giant Retail Partner stores. The celebration also marked Franze's 15th year as a shop owner.

Posted in Retail News
April 4, 2018

TAKOMA PARK, Md. (BRAIN) — Industry veteran Bruce Sawtelle recently completed a full remodel of his D.C.-area store, Takoma Bicycle, with retail design firm 3 Dots Design.

Posted in Retail News

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