Posted February 12, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Due to strong demand for booth space, Eurobike organizers are opening additional exhibit space outside the Messe Friedrichafen grounds—between the halls—where it previously featured a bike obstacle course.

Posted January 28, 2014
Specialized's 2013 Eurobike booth featured a Swiss-style coffee hut.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Specialized has told its dealers that it will be off the tradeshow floor at Interbike, but will continue to provide test bikes for Outdoor Demo.

Posted November 21, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — The European trade show Eurobike will hold its bike demo on the Messe Friedrichshafen grounds next year, instead of a few miles away in Argenbühl, Germany. 

Posted September 26, 2013

MUNICH, Germany (BRAIN) — It appears that ISPO, the Munich trade show organizer, is pulling the plug on Bike ISPO and instead is encouraging suppliers to participate in its annual Travel and Leisure expo held in February.

Posted September 4, 2013

BRAIN's staff dug into its notebooks and camera memory cards to find a few more tidbits from last week's Eurobike show.

Posted August 29, 2013
Co-founder Bergur Benediktsson, left, in the courtyard Thursday.

FRIEDRICHSHAFEN, Germany (BRAIN) — Stepping out of the exhibit halls in the courtyards at the Messe Friedrichshafen — the massive expo center that hosts the Eurobike show — you take some risks.

Posted August 29, 2013
Continental’s compact e-bike motor integrates into the frame around the bottom bracket.

FRIEDRICHSHAFEN, Germany (BRAIN) — Continental has unveiled a new e-bike drive system, developed in partnership with Benchmark Drives, that drive specialty division ContiTech Power Transmission Group says is smaller, more powerful and lighter than other systems currently available.

Posted August 29, 2013
The Trail RS helmet

FRIEDRICHSHAFEN, Germany (BRAIN) — Swiss gravity brand iXS is at Eurobike showing off its innovative line of protective gear, helmets and apparel for trail riding and enduro and downhill racing—all of which it will showcase next month at Interbike as iXS enters the U.S.

Posted August 29, 2013
Angela Merkel at the show Wednesday. Eurobike photo.

FRIEDRICHSHAFEN, Germany (BRAIN) — German Chancellor Angela Merkel delivered the opening address at Eurobike yesterday, highlighting the important role of bicycles as part of the transportation system and as an economic driver.

Posted August 29, 2013
Bosch-powered bikes could soon make their debut in the U.S.
The Tramount

FRIEDRICHSHAFEN, Germany (BRAIN) — It’s not just grandmas anymore.

Posted August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — For 2014, it’s no mere rebadge job at Rotor.

Posted August 28, 2013
And the winners are…
The Factor Vis Vires road bike was a gold medal winner

FRIEDRICHSHAFEN, Germany (BRAIN) — Messe Friedrichshafen recognized 61 products with Eurobike Awards at the end of the show yesterday. Ten of those recipients took home a gold. This year the competition drew a record high number of entries with 496 products from 30 different countries.

Posted August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — Joe Breeze embraces the latest mountain biking trends—enduro racing and 27.5-inch wheels—while at the same time evoking the sport’s roots in introducing the new Breezer Repack all-mountain rig.


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