Eurobike

FRIEDRICHSHAFEN, Germany (BRAIN) — Before the Eurobike show floor opened, journalists gathered around the coffee bar in BMC's sleek and modern booth for a critical cup to fuel the day ahead.

FRIEDRICHSHAFEN, Germany (BRAIN) — A new high-end road wheel brand is offering a fresh take on construction and aerodynamic features, as well as an international dream team of wheel and carbon fiber industry veterans as its founding executives.

FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in its PRO brand.

FRIEDRICHSHAFEN, Germany (BRAIN) — Occasional rain showers and cool temperatures didn't stop  showgoers from getting on the trail for Eurobike's Demo Day on Tuesday. For the first time, Demo Day was held on show grounds, adjacent to the Messe where the Eurobike expo takes place in Friedrichshafen.  

FRIEDRICHSHAFEN, Germany (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers say they are expecting more exhibitors to participate in this year's Demo Day, which will be held for the first time at the expo grounds in Friedrichshafen, rather than at its traditional location a few miles away in Argenbühl, Germany.