Posted August 26, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday.

Posted August 26, 2014
A Swiss Giro distributor explains MIPS to a retailer Wednesday.

FRIEDRICHSHAFEN, Germany (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.

Posted August 13, 2014
The $1,800 Esatto DDL is the top model in Kona's new Endurance Road line.

BELLINGHAM, Wash. (BRAIN) — Kona Bicycle is skipping this month's Eurobike tradeshow for the first time in nearly 20 years, instead holding 2015 model year product introductions for its U.S. dealers in Washington last month and for its European dealers with three events there in August.

Posted June 5, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers say they are expecting more exhibitors to participate in this year's Demo Day, which will be held for the first time at the expo grounds in Friedrichshafen, rather than at its traditional location a few miles away in Argenbühl, Germany.

Posted February 12, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Due to strong demand for booth space, Eurobike organizers are opening additional exhibit space outside the Messe Friedrichafen grounds—between the halls—where it previously featured a bike obstacle course.

Posted January 28, 2014
Specialized's 2013 Eurobike booth featured a Swiss-style coffee hut.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Specialized has told its dealers that it will be off the tradeshow floor at Interbike, but will continue to provide test bikes for Outdoor Demo.

Posted November 21, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — The European trade show Eurobike will hold its bike demo on the Messe Friedrichshafen grounds next year, instead of a few miles away in Argenbühl, Germany. 

Posted September 26, 2013

MUNICH, Germany (BRAIN) — It appears that ISPO, the Munich trade show organizer, is pulling the plug on Bike ISPO and instead is encouraging suppliers to participate in its annual Travel and Leisure expo held in February.

Posted September 4, 2013

BRAIN's staff dug into its notebooks and camera memory cards to find a few more tidbits from last week's Eurobike show.

Posted August 29, 2013
Co-founder Bergur Benediktsson, left, in the courtyard Thursday.

FRIEDRICHSHAFEN, Germany (BRAIN) — Stepping out of the exhibit halls in the courtyards at the Messe Friedrichshafen — the massive expo center that hosts the Eurobike show — you take some risks.

Posted August 29, 2013
Continental’s compact e-bike motor integrates into the frame around the bottom bracket.

FRIEDRICHSHAFEN, Germany (BRAIN) — Continental has unveiled a new e-bike drive system, developed in partnership with Benchmark Drives, that drive specialty division ContiTech Power Transmission Group says is smaller, more powerful and lighter than other systems currently available.

Posted August 29, 2013
The Trail RS helmet

FRIEDRICHSHAFEN, Germany (BRAIN) — Swiss gravity brand iXS is at Eurobike showing off its innovative line of protective gear, helmets and apparel for trail riding and enduro and downhill racing—all of which it will showcase next month at Interbike as iXS enters the U.S.

Posted August 29, 2013
Angela Merkel at the show Wednesday. Eurobike photo.

FRIEDRICHSHAFEN, Germany (BRAIN) — German Chancellor Angela Merkel delivered the opening address at Eurobike yesterday, highlighting the important role of bicycles as part of the transportation system and as an economic driver.


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