DEERFIELD BEACH, Fla. (BRAIN) — Rad Life Mobility announced Monday night that it has acquired QuietKat, an e-bike brand tailored for hunters and anglers. Terms were not disclosed.
The deal was brewing at last week's Eurobike in Frankfurt, where officials said talks were ongoing. Founded in Colorado, QuietKat was purchased by Vista Outdoor in 2021. When Vista split into two companies, the brand became part of Revelyst along with Vista's bike-related brands Fox Racing, Bell, and others.
Rad Life Mobility, a subsidiary of Life Electric Vehicles Holdings and formed after the acquisition of Rad Power Bikes in March, said in announcing the acquisition that it will focus on product innovation, dealer engagement, customer support and operational improvements.
"QuietKat has built a powerful brand with a loyal customer base and a clear identity in the off-road electric bike category," said Jim Brown, Rad Life Mobility CEO and president. "We see a tremendous opportunity to support that legacy with the industry experience, operational knowledge, dealer relationships, and supply chain capabilities we have developed across our broader electric mobility platform. QuietKat strengthens our ecosystem and gives us a deeper connection to outdoor, hunting, land management, and adventure mobility customers."
BRAIN reached out to Rad Life Mobility to ask if QuietKat will remain based in Irvine, California, and the fate of its leadership team, employees, and retail store in Eagle, Colorado. As of Tuesday afternoon, Rad Life Mobility has not responded.
The acquisition is the third e-bike brand Life Electric Vehicles acquired in the past three years, coming after Rad Power Bikes and Harley-Davidson's Serial 1 brand in 2023.
The Rad Power Bikes deal closed for $13.3 million on March 5, coming after Rad Power filed for Chapter 11 bankruptcy protection late last year in advance of completing the sale.
Last month, Light Electric Vehicles Manufacturing, part of the Life EV Group, purchased a 100,000-square-foot facility in Algood, Tennessee, that will serve as the assembly, distribution, and eventually the manufacturing center for Rad Power. That acquisition is expected to create 288 jobs and invest $7 million in Algood, about 85 miles east of Nashville.
