Industry News

Photo courtesy of Team Sky

BOULDER, Colo. (BRAIN) — Stages Cycling has announced its list of sponsored cyclists, mountain bikers and triathletes for the 2018 season. 

The list is led by Team SKY, who has ridden the Stages Power LR meter to their last two Tour de France victories.

Tagged Racing & Sponsorship

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles is now offering a special edition cycling kit designed by its in-house creative team and made by JL Velo. The jersey and bib short combination was originally designed exclusively for participants in the Felt Freedom Ambassador Program.

Tagged Advocacy/Non-profits
Jay Weber

DENVER (BRAIN) — Running and Cycling Enterprises (R.A.C.E.), the exclusive North American distributors of Rudy Project and XX2i Optics eyewear, has hired Jay Weber as its sponsorship marketing manager.

Burke riding recently near Mavic's headquarters in Annecy, France.

BOSTON (BRAIN) — Larry Burke, an 18-year veteran at Mavic, has had a front-row seat during some of the most tumultuous changes in the global wheel business. 

Fabric's award-winning displays.

WILTON, Conn. (BRAIN) — Cycling Sports Group's Fabric brand won an award at the recent Shop! Awards Competition for its "Fabric Starter Kit & Demo Saddle Display."

BOULDER, Colo. (BRAIN) — CatEye America said violations of its pricing policy on major online platforms have been reduced by 75 percent in the last year as the accessory brand has worked with Oris Intel and J&B Importers to enforce the policy.

UPDATED that GPS units may be subject to the increased tariff.

WASHINGTON (BRAIN) — Industry importers can breathe a sigh of relief: There are no major bike-related product categories among the 1,300 types of Chinese products the Trump administration named Tuesday to receive an extra 25 percent t

Tagged Tariffs

NEW YORK (BRAIN) — Mayor Bill de Blasio on Tuesday announced that the city will allow use of pedal-assist e-bikes, but will continue to ban throttled e-bikes. 

The state of New York does not regulate e-bikes, which remain technically illegal to use in the state, although legislation is pending in Albany.

Tagged Electric bike

BOULDER, Colo. (BRAIN) — Market research company The NPD Group is holding a complimentary one-hour webinar next week to go over cycling trends the company identified in 2017.

HAMDEN, Conn. (BRAIN) — Velotooler has added a new feature to its peer-to-peer bike mechanic platform. Now users can filter available mechanics by whether they work independently, or as part of a mobile service operation or if they work out of a bike shop.

MADISON, Wis. (BRAIN) — The accessory brand Planet Bike has awarded $24,000 to six bicycle non-profit organizations. The company said the recipient organizations "are working to provide programs that attract people to cycling and infrastructure projects to move bicycling forward across the country."

Tagged Advocacy/Non-profits

PLANO, Texas, and LAKE OSWEGO, Ore. (BRAIN) — Toyota and Yakima have established a partnership whereby the automaker’s customers now can purchase Yakima vehicle racks, bike, ski and boat mounts, cargo boxes, and other accessories directly from participating Toyota dealers nationwide.

The foundation has previously licensed its mark to companies including Shinola. Now it's looking for partners who make or sell other bike products, including retailers.

DAYTON, Ohio (BRAIN) — The Wright Brothers USA, the commercial arm of The Wright Brothers Family Foundation, has launched a new program offering businesses the license for the name of The Wright Brothers on bicycles, equipment and accessories, as well as bicycle-related businesses like stores and touring companies.

MINNEAPOLIS (BRAIN) — Donkey Label Chamois Balm and Embrocation is now distributed by QBP, the brand announced. 

Tagged Distributor news

SEATTLE (BRAIN) — Rotating Mass Media has announced that REI will sponsor the Dirt Rag Dirt Fest Pennsylvania 2018. The festival is May 18-20 at the Allegrippis Trails in Pennsylvania. 

The Oakley AR03 helmet.

LAKE FOREST, Calif. (BRAIN) — Oakley, which re-entered the cycling market last year with new helmets, clothing and eyewear, is a sponsor of next month's Paris-Roubaix race in France. The company also is the sponsor of a Paris-Roubaix Week Challenge on Strava.

Tagged Racing & Sponsorship

WESTBROOK, Maine (BRAIN) — The North America Bikeshare Association and the Better Bike Share Partnership are working together to produce a bikeshare conference, to be held Sept. 4-7 in Portland, Oregon. 

Tagged Tradeshows and conferences

WASHINGTON (BRAIN) — The Rails-to-Trails Conservancy is promoting its sixth annual Opening Day for Trails for next weekend, Saturday, April 7.

SANTA CRUZ, Calif. (BRAIN) — Gazelle Bicycles has added five new independent sales organizations in the Western U.S: Axis Sports Group and Norcal Sports Group in Southern and Northern California; Brad Barber in Colorado; and Dean Kuzara and Aaron Malone dividing the Pacific Northwest.

FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc. has named Miguel "Mick" Lopez as the company's senior vice president and Chief Financial Officer, effective April 16. Lopez has over 30 years of experience in finance, operations and strategy.

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