Industry News
SALT LAKE CITY, Utah (BRAIN) — Rotor America has increased its IBD technical support with the hire of Joel Sehloff as West Coast tech rep.
POOLE, United Kingdom (BRAIN) — Muc-Off has announced Quality Bicycle Products as their latest U.S. distributor. QBP started carrying Muc-Off's complete line on March 1. Muc-Off will continue to be carried by BTI, Downeast, Hans Johnsen Company and Hawley-Lambert.
TEMPE, Ariz. (BRAIN) — A self-driving Uber car hit and killed a pedestrian Sunday night here, according to New York Times reporter Daisuke Wakabayashi's twitter feed.
MANNING, S.C. (BRAIN) — The Trump Administration’s newly announced tariffs on imported steel and aluminum will — at least temporarily — put a jobs expansion proposal by Kent International on hold.
FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired Reese Ruland as the brand's new social media manager. Ruland comes to Niner with a diverse background in the outdoor and cycling industry, most recently working in social media for TrainingPeaks and Specialized Bicycle Components.

MILWAUKEE (BRAIN) — Fyxation has acquired the Pedal Milwaukee Building, a 1929 brick building that will house the brand's design center and corporate offices as well as warehouse space. The building also is home to Wisconsin Bike Fed, Velobahn Coffee and Team Sports, Inc, which is owned and managed by Tom Schuler, t
SANTA CRUZ, Calif. (BRAIN) — Gazelle Bikes has launched a new ambassador program called "Gazelle Stories," in several U.S. cities. The brand is looking for interested electric bike enthusiasts, commuters, and storytellers in the cities to help grow and represent the brand.

NEWBURY PARK, Calif. (BRAIN) — PeopleForBikes' next DRAFT Meetup event is next Thursday, March 22, at the Giant Bicycles headquarters here.
The event includes beer, tacos, gear raffles, networking and presentations about building a better community through cycling. The event is free but RSVP is required.

FRISCO, Colo. (BRAIN) — Project Bike Tech is launching video library to help teach students, parents, school administrators and others about careers in the bike and outdoor industries. The library includes a video featuring Eric Hawkins, Park Tool's owner and chief mechanic.
PARK CITY, Utah (POC) — POC is working with Locally to add a retail locator tool to POC's e-commerce website starting April 15. The feature will show POC's ski and bike product dealers as well as real-time availability of products.
FOXBOROUGH, Mass. (BRAIN) — Todson has signed a deal to exclusively import Hutchinson bike tires and tubes. Hutchinson tires will be sold and marketed in the U.S. by Todson and its independent rep force. Todson currently sells Topeak, Elite, Velox and Onguard.

MISSOULA, Mont. (BRAIN) — Coaster Cycles, which manufactures pedicabs and other three-wheeled vehicles in its Montana factory, is launching a new division to help brands use its customized vehicles in their marketing campaigns.

ATLANTA (BRAIN) — Vee Tire Co. is working with a social enterprise group to recycle tires into key rings. The program is intended to reduce waste and poverty in Northern Thailand. The company will be distributing the key rings for free at next month's Sea Otter Classic and at other bike events this year.
LINCOLNSHIRE, England (BRAIN) — British bike care brand Weldtite has hired Derek Goltz to oversee all sales and marketing activities for the brand in the U.S. The company, which offers lubes, cleaners, tools and other accessories, is entering the U.S. market for the first time this year and will display at next month's Sea Otter Classic.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has installed a 206 Kw solar system at its Berkeley headquarters and production facility, offsetting more than 95 percent of the building's energy.
VALLEJO, Calif. (BRAIN) — Wren Sports has named Yap Bicycle Compania has its distributor and authorized service center for Singapore.

SAN ANTONIO (BRAIN) — Mechanics across the country are reporting that bikes brought in for service or assembly are coming spec’d with knock-off components. Often, customers bring the bikes in new in the box and mechanics are having trouble setting them up to work properly.
TEMECULA, Calif. (BRAIN) — Intense has restructured its sales and marketing functions, eliminating an undisclosed number of jobs in the process, as the Southern California mountain bike brand continues to pursue its hybrid consumer-direct/IBD sales model.
TALLAHASSEE, Fla. (BRAIN) — The North American Bikeshare Association said its helped defeat a Florida bill that would have replaced local control of bike share programs with a statewide policy.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Northstar California Resort have released details of the new consumer bike festival that will precede the Interbike trade show in the Reno-Tahoe area this September.