Industry News

BOULDER, Colo. (BRAIN) — Five years after changing its magazine's name from VeloNews to Velo Magazine, the magazine's publisher has changed the name back. The first issue with the restored name, the April issue, hit newsstands Tuesday.

WATERLOO, Wis. (BRAIN) — Trek's Certified Service Center, a retailer service school the company announced last August, is now officially open. The center occupies 2,200 square feet at the company's Wisconsin headquarters and will offer more than 40 weeks of training this year.
KENT, Wash. (BRAIN) — Raleigh USA told its dealers Tuesday that it would begin selling bicycles online to consumers who would then pick them up at a participating Raleigh dealer. Raleigh dealers will also be able to sell bikes valued at more than $1,000 at retail on their own websites.
CRESTED BUTTE, Colo. (BRAIN) — The mountain bike community was stunned last summer when Will Olson, a well-known Expert class racer, died after a crash in an enduro race in Crested Butte.
HELSINKI (BRAIN) — As expected, Amer Sports Corporation has completed its purchase of Enve Composites for $50 million. The purchase plans were announced Feb. 22.
BOULDER, Colo. (BRAIN) — PeopleForBikes' annual awareness and fundraising bicycle tour — which in the past has ridden from Boston to Washington, D.C. and from Kansas City to Chicago — this year will go from Asheville, North Carolina, to Atlanta.
ROCKLIN, Calif. (BRAIN) — Nova Cycles Supply is now working with Columbus/Gruppo SpA to offer a "Pro Builder" program for professional framebuilders.
The program will give professional framebuilders special pricing and fast delivery times.
HAYWARD, Calif. (BRAIN) — Mike McMahon began as a brand representative for Bianchi in San Diego and Orange Counties effective March 1.
FRIEDRICHSHAFEN, Germany (BRAIN) — In expanding its consumer component from one day to two, Eurobike will offer cycling fans 10 different areas for test rides, repair tips, skills demonstrations, music and more during the inaugural Festival Days on Saturday and Sunday, Sept. 3 and 4.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2016 parts and accessories catalog, containing 1,304 pages representing more than 300 brands.
SAN DIEGO (BRAIN) — Swiss e-bike brand Stromer, which shared U.S. sales and marketing resources under the same roof with owner BMC since 2012, has opened a new U.S. headquarters in San Diego separate from BMC and brought aboard a new general manager and sales director.
VENTURA, Calif. (BRAIN) — Distributor Zeitbike hired Scott Anderson as sales representative for Eastern Colorado.
DERBY, Vt. (BRAIN) — Custom onesies and twosies? No problem, says Louis Garneau, which is now offering no minimum order quantity on custom apparel out of its North American production facilities in Quebec, Vermont and Mexico.
TAIPEI, Taiwan (BRAIN) — The WFSGI's anti-counterfeiting program for the bike industry has eliminated more than 160,000 online listings for counterfeit bike products in the past three years, the group announced Thursday at the Taipei Cycle Show.
TAIPEI, Taiwan (BRAIN) — The World Federation of the Sporting Goods Industry has made headway on the bike industry's behalf with the UCI and the International Olympic Committee, it announced at a public session at the Taipei Cycle Show on Thursday.
TAIPEI, Taiwan (BRAIN) — The venerable aftermarket wheel brand American Classic is looking for growth through an original equipment program it has launched.
BOULDER, Colo. (BRAIN) — Membership at the International Mountain Bicycling Association hit a record high of almost 42,000 in February, up 15 percent from a year earlier. With the exception of June 2015, IMBA has had 31 consecutive months of record membership, the association reported.

KENT, Wash. (BRAIN) – Raleigh Bicycles has hired Scott Schilling as director of marketing. With a background in digital marketing, Schilling will be responsible for all aspects of marketing and communications for the Raleigh Bicycles brand.
TAIPEI, Taiwan (BRAIN) — The principals of major companies from around the world shared the stage on the opening day of the Taipei Cycle Show for the first-ever advocacy Leaders' Panel.

TAIPEI, Taiwan (BRAIN) — Despite challenging global economic conditions, the Taipei Cycle Show opened on a high note Tuesday thanks to encouraging sales figures presented by the Taiwan Bicycle Association at the show's opening ceremony.