Industry News
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Kelly Reyes as the organization's new vice president of membership, a new position that oversees the membership department.

AUSTIN, Texas (BRAIN) — The Professional Bicycle Mechanics Association is getting off the ground with its first board of directors, elected during a conference call last week.
The association has named five board executives and confirmed an additional four members-at-large.
SAN FRANCISCO (BRAIN) — Strava is encouraging bike commuters to log their miles on the social app if they ride to work on May 10, which the company is promoting as its Global Bike to Work Day Challenge.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Registration is now open for all retailers, distributors and media planning to attend the 2016 Interbike Expo in Las Vegas.
SACRAMENTO, Calif. (BRAIN) — The industry has reached its $60,000 fundraising goal to help the California Bicycle Coalition promote its proposal for rebates of up to $1,000 for the purchase of an e-bike, and up to $500 for a conventional transportation bike.
SAN JOSE, Calif. (BRAIN) — Giant Bicycle is working with Bicycle Blue Book, encouraging its dealers to use the company's used bike trade-in program to drive new bike sales.
HELSINKI (BRAIN) — Mavic sales were down 2 percent in the first quarter, according to its parent, Amer Sports, which reported its total sales were up about 10 percent.
BOULDER, Colo. (BRAIN) — The Danish ceramic bearing manufacturer CeramicSpeed has hired ORIS Intel for U.S. retail price monitoring services, and is announcing new policies it says will protect its resellers.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has added Mike Mautner as the company's second outside factory rep for the state of California as well as the Nick Henjum of the Tsunami Sales Group to cover Arizona, New Mexico and Southern Nevada.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has added three new full-time sales representatives: Tyler Anderson, Neil Hailstone and Jesse Moran.
MILWAUKEE (BRAIN) — Donald J. Goniu, who founded Olympic Cycle Supply with his father, died Wednesday at 89.

NORTHVALE, N.J. (BRAIN) —Jamis Bicycles hired Doug Martin as the company's new director of sports marketing and communications. Martin will be based in the company's Santa Ana, California, office.
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition says it is supporting its member companies in opposing North Carolina's HB2 law, as well as similar proposed legislation in other states.
MANCHESTER, N.H. (BRAIN) — German bike brand Storck has become the latest preferred supplier partner of The Bike Cooperative. Members of the retailer co-op will earn rebate on purchases of Storck products, including its lineup of bicycles, components, accessories and clothing.
MONTEREY, Calif. (BRAIN) — BMX and mountain bike icon Mike King has been appointed a brand ambassador for the Turbine, a nasal dilator offered by Rhinomed. King joins Tour de France champion Chris Froome as an ambassador.
FORT COLLINS, Colo. (BRAIN) — Niner Bicycles has added two field marketing positions, to support the brand's sales reps with marketing in the brand's East and West regions. The company also announced that it is opening a factory store in Fort Collins.

HAVERHILL, Mass. (BRAIN) — Boris W. Migliori, the longtime owner of H.R. Sawyer Schwinn Bicyclery, died here Saturday at age 94. For decades, Migliori operated a local landmark retail store that was known nationally as one of the leading Schwinn retailers.
CHULA VISTA, Calif. (BRAIN) — Freestyler Dave Mirra, who died in February this year at 41, is among the six people who will be inducted into the BMX Hall of Fame at a ceremony in June here. The induction ceremony this year will be held hours after the U.S. BMX Olympic Trials.
SAN FRANCISCO (BRAIN) — Strava has announced two new appointments: Sarah Robb O'Hagan is joining the company's board, and Gareth Nettleton, formerly director of international marketing for Strava, has been promoted to vice president of marketing
BOULDER, Colo. (BRAIN) — Hugh Walton has launched a custom cycling apparel company called Walton Custom Inc. that leverages his 30 years of apparel experience. Walton is a former executive with Pearl Izumi, Descente, Veltec and Hind.