Industry News
MONTEREY, Calif. (BRAIN) — Thursday turned out to be the day of the suspension fat bike, as RockShox took the wraps off its Bluto suspension fork at Sea Otter, Borealis Bikes and Rocky Mountain both showed Bluto-equipped bikes at the Monterey fest, and Quality Bicycle Products separately announced two new full-suspension fatties from its Salsa brand. But for those who are unmoved by monster-tire rigs, there was plenty else to take in on Sea Otter’s clear and sunny opening day.
MARINA, Calif. (BRAIN) — Monterey Week — the Bicycle Leadership Conference, Interbike IBD Summit and Sea Otter — afforded us opportunity to drop in on Light & Motion in the company’s new, expanded location in Marina, Calif., north of its former home on Monterey’s historic Cannery Row.

BOULDER, Colo. (BRAIN) — Slaying the Badger, a film based on Richard Moore's book about the 1986 Tour de France, will premiere at New York's Tribeca Film Festival this month.

MONTEREY, Calif. (BRAIN) — Fewer than 100,000 e-bikes were sold in the U.S. market last year, but a clear trend is emerging as more American consumers give them a second look.
NEWBURY PARK, Calif. (BRAIN) — Liv/giant has increased its support of Mountain2Mountain, a program that helped create the first-ever National Women's Cycling Team in Afghanistan.
CHATTANOOGA, Tenn. (BRAIN) — Quintana Roo will start renting race bikes at North American Ironman triathlons, starting with the Ironman Texas next month.

MONTEREY, Calif. (BRAIN) – Retailers and industry professionals gathered Tuesday night for the start of this year's IBD Summit in its new venue at the Museum of Monterey.
MONTEREY, Calif. (BRAIN) — The 24th edition of the Sea Otter Classic gets under way Thursday with a host of first-time exhibitors, increased race registration, new events and a greatly expanded e-bike presence.
SANTA FE, N.M. (BRAIN) — BTI has launched a new outside sales team and restructured its management team, with two long-time managers swapping positions.
The new sales team includes inside staff and independent reps and rep groups.

IRVINE, Calif. (BRAIN) — Felt Bicycles will make a new cruiser model inspired by Mike Wolfe, the host of the History Channel reality show, American Pickers.
The Red Wolfe model, available this fall, will be on display at this week's Sea Otter Classic.

APPLETON, Wisc. (BRAIN) — Fix It Sticks will wrap up its second successful Kickstarter crowd funding campaign on Tuesday, having raised nearly $80,000 (with six hours to go) to put into production two new versions of its wrenches. The start-up company's initial goal was to raise $14,000 in the campaign.
MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."
Eurosport is broadcast in 54 European markets.
WHITE RIVER JUNCTION, VT (BRAIN) — Ibex Outdoor Clothing has appointed James Fisher to lead the Ibex global design team as the new vice president of product.
NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired two new employees: Will Barton has joined as account executive for New England and Anthony Lenz is the new Giant field technology representative for the Eastern U.S.
WASHINGTON, D.C. (BRAIN) — Bob Margevicius, a longtime industry veteran, has been tapped by a federal agency to offer advice and policy guidance on free trade negotiations and U.S. trade policy.

PROVO, Utah (BRAIN) — Shortly after Contour announced last week that it was returning to the market under new owners, Bicycle Retailer & Industry News spoke with the company’s new CEO Danny Lysenko and Adrian Montgomery of Verde PR, which is handling Contour’s communications, about the changes at the
BOULDER, Colo. (BRAIN) — IBDs continued to feel the impact of unpredictable and unseasonable weather in many regions of the country in February, with merchandise sales falling in both units and dollars.

GREEN COVE SPRINGS, Fla. (BRAIN) — 3G Bikes has added 10,000 square feet to its warehouse near Jacksonville, Fla., bringing its warehouse to a total of 20,000 square feet.
The fast-growing company opened its first warehouse in the area in 2009, with just 300 square feet of public storage.
BOULDER, Colo. (BRAIN) — Skratch Labs will be the Official Hydration and Real Food Sponsor of the Amgen Tour of California this year.
MINNEAPOLIS (BRAIN) — Kurt Manufacturing's Kinetic trainer brand has expanded its athlete and team sponsorship program this year as international sales grow.