Industry News


WHISTLER, British Columbia—Whistler Blackcomb’s winter season may be in full swing, but Rob McSkimming is already busy preparing for when the snow melts.

CARSON CITY, NV (BRAIN)—Veltec has signed an agreement to become the licensee of the Descente brand for the cycling, triathlon, running and fitness markets in North America and Europe.

Veltec will create a new soft goods division comprised of Descente and Shebeest, which Veltec acquired in 2005.

"If you feel yourself getting frustrated, switch off the TV and talk to a loved one." —Dr. Malissa Wood, citing a study linking the big game with the big one (that's a heart attack, for those non Fred Sanford fans). Enjoy the game and Cheez Doodles!!!

GREENVILLE, SC (BRAIN)—Hincapie Sportswear and Barkley, one of the largest independent advertising agencies in the United States, are partnering to create a new development cycling team that focuses on riders under 23 years old.

NEW YORK, NY (BRAIN)—The 8th annual Bicycle Film Festival is fast approaching, and it's calling for your entries with the deadline being Feb. 19.

Tagged Media/Publishing

SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) heartily thanks the more than 100 companies that donated products to its Re-Cyclery Bicycle Thrift shop last year.

Profits from the shop fund TFK's national mountain bike program for underserved youth.

Tagged Advocacy/Non-profits

VISTA, CA (BRAIN)—Electra has named Dean Bradley as its new vice president of product development.

Tagged People

MONTEREY, CA (BRAIN)—The adage “if you build it, they will come” has never been truer for the Sea Otter Classic mountain bike events.

Soil composition, topography and weather are key to building the mountain bike courses, which continue to attract swarms of racers from all points around the globe.

Tagged Consumer Expos and Rides

LAGUNA HILLS, CA (BRAIN)—Recycled Bike Art is comprised of talented artists and craftspeople that combine retired bicycle parts and stained glass to make beautiful and functional artwork.

Artist and lifelong cyclist, Angela Armstrong is the founder and principal artist of Recycled Bike Art.

What industry lady (and we mean that with all sincerity) stopped by BRAIN world headquarters for a road ride yesterday, showing off BRAIN's old logo (tat) on her ankle?

—The person that emails the Web Editor first wins nothing, according to Publisher Marc Sani.


"Homer, Alaska. A quaint little drinking village with a fishing problem." —bumper sticker

CORRECT ANSWER to Thursday's bit of trivia:

Marketing queen bee Suzette Ayotte

MILAN, Italy (BRAIN)—A recent analysis of last year’s EICMA Show points to a successful event for both retailers and the public.

CSM International conducted the survey to collect comments and suggestions that might help the organizers prepare for this year’s show.

Tagged Tradeshows and conferences

KEYESVILLE, CA (BRAIN)—Jason Smith is heading up the 20th Annual Keyesville Classic from March 14-16, and he wants everyone in the industry to know what a great time he has planned.

Friday night will feature a kick-off party at the Kern River Brewery where you can register for the races.

Tagged Events

COPENHAGEN, Denmark (BRAIN)—Entering 2007, Sweetskinz was optimistic about the potential for Sweetskinz tires throughout Europe.

By year’s end the company had dramatically increased the number of distributors and now Sweetskinz tires are available in 25 European countries.

IRVINE,CA (BRAIN)—Adam Micklin, a 25-year industry veteran, has joined Shimano as its senior manager for OEM sales.

Micklin had opened the North American office for Hutchinson tires, where he implemented the domestic sales and marketing structure as well as warehousing operations.

Tagged People

LAGUNA BEACH, CA (BRAIN)—Selle Royal and Crankbrothers have completed the merger of Crankbrothers into Selle Royal. This agreement adds Crankbrothers to Selle Royal’s group of cycling companies which include fi’zi:k, Brooks, and Selle Royal.

Tagged Mergers & Acquisitions

"Because I don't know the words to Rock-A-By Baby."

—Kevin J. Shutt said in the "Why We Ride" section of March's Road Bike Action, while Kaden, 2, was along for the ride, snoozing away in a trailer. (NOTE: Web Editor can relate.)

BOULDER, CO (BRAIN)—New York City's Transportation Alternatives and the Chicagoland Bicycle Federation have been selected as the first recipients of the REI/Bicycle Friendly Communities Grants of $15,000 each.

Tagged Advocacy/Non-profits

SALT LAKE CITY, UT (BRAIN)—Amongst all the companies selling skis and heavy duty socks at Outdoor Retailer Winter Market, there were also those familiar names that you see at Interbike each year, hoping to get a leg up on the competition.

Tagged Tradeshows and conferences

CLEVELAND, OH (BRAIN)—Viktor Schreckengost, who served as chief bicycle designer for Murray Ohio Co., has died. He was 101.

Tagged People


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