Industry News

NORCO, CA (BRAIN)—Satellite Sports Group (SSG), prominent in offering BMX stunt shows to professional sporting events, state fairs, community festivals and corporate functions, is merging with Perfection on Wheels (POW), the BMX Stunt Show focusing on school assemblies, community safety fairs and fundraising.

Jeff Palter, owner of the Cycle Loft in Burlington, MA and his wife, PR Princess Jaimie Adler of Bayleaf Communications Inc. in Lexington, MA are pleased to announce their new addition.

"Now I can get leg warmers to match my fishing reels."

—Jonathan Vaughters (former U.S. racer and current directeur sportif of Slipstream/Chipotle) commenting on Shimano buying Pearl Izumi.

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has e-mailed exhibitor sales kits for its first annual Interbike OutDoor Demo East to companies and organizations doing business in the bicycle industry.

Tagged Tradeshows and conferences

CHATSWORTH, CA (BRAIN)—Currie Technologies has been acquired by Risk equity Partners, a California-based investment group.

Tagged Mergers & Acquisitions

IRVINE, CA (BRAIN)—Shimano has purchased Dash America, Pearl Izumi’s parent company, from Nautilus. Pearl Izumi becomes a wholly owned subsidiary of Shimano’s U.S. operations, and will continue to operate from its facilities in Broomfield, Colorado and Kirchzarten, Germany.

Tagged Mergers & Acquisitions

PLEASANT VALLEY, MO (BRAIN)—Paceline Products will begin to distribute AquaJoe's Portable Hydration System.

Paceline will be handling distribution to all independent cycling retailers as well as to running stores, according to Avi Ohring, sales manager for AquaJoe.

Tagged Distributor news

SEYMOUR, CT (BRAIN)—Thule has hired Megan Link as its new marketing director.

Link was working as global brand manager for Malibu Rum at Pernod Ricard, S.A./Allied Domecq Spirits & Wine PLC. Steve Doviak, Christine Smith, Eric Wallace and Karl Wiedemann will all be reporting to Link.

Tagged People

BLOOMINGTON, MN (BRAIN)—Temperatures hovering near zero degrees didn’t deter hundreds of bicycle retailers and product vendors from flocking to Bloomington, Minnesota over the weekend for Quality Bicycle Products’ annual Frostbike trade show held Feb. 15 to 17.

Tagged Events / Frostbike / Distributor news

"Hey Steve (Potts), I know you're kind of famous and all in the bike industry, and I know your ti bikes are one of a kind, but is there an Under 2 Year of Age Discount off this or what?"

—Miles Jamison Norman

PALO ALTO, CA (BRAIN)—Stage 1 of the Tour of California gets underway today with another strong field including returning champ Levi Leipheimer.

Tagged Events

KENT, WA (BRAIN)—After 14 years, the SBS Armchair Open House has become a much anticpated event for IBDs.

"San Francisco Bay
Past pier thirty nine
Early p.m.
Can't remember what time
Got the waiting cab
Stopped at the red light
Address, unsure of
But it turned out just right"


KETCHUM, ID (BRAIN)—Smith Optics has appointed Greg Randolph to the newly-created position of PR communications manager within its marketing department.

Tagged People

SANTA ANA, CA (BRAIN)—The NBDA has announced the 25 winners of the 2008 NBDA National Bike Summit Scholarship Program.

Tagged Advocacy/Non-profits

MILAN, Italy (BRAIN)—Sophia Loren, an icon of style and beauty and an Oscar-winning actress, will be present at the official opening of BikeAsia, EICMA officials said, adding that she will be a testimonial to Italian excellence.

Tagged People

Say hello to Finley Kanoa Torrico, who joined the BRAIN family on February 6, 2008 at 6:54 pm. He was a very healthy 8 pounds, 7 ounces at 20 inches in length.

Word in OC daycare corners is that Finley and Miles have already formed an OC Babies Fight Club. Hide your milk money, kids!!!

TEMPE, AZ (BRAIN)—Titus Cycles is back up and running today after a small fire at its headquarters in Tempe, Arizona, took out the phones and e-mail yesterday.

"Your chowda is on a truck and out for delivery. Hope it gets there by lunch. ENJOY YOU WINNER! Grrrr."

—Thule's Karl Wiedemann.

Some of you are probably wondering what the back story is to this. Well, it all went down on a bitter cold evening in a smoky Salt Lake City bar during Winter OR.

CHARLOTTE, NC (BRAIN)—Dario Pegoretti was named “Frame Builder of the Year” at the North American Handmade Bicycle Show on February 10 in Portland, Oregon.

Tagged Awards


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