Media/Publishing

Posted May 24, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.

Posted May 23, 2018
Brose, BMC sign on for media summit.

KETCHUM, Idaho (BRAIN) — CrankTank announced that it has sold all its e-bike opportunities and closed the sponsorship category for next month’s Impact Sun Valley media summit.

Posted May 18, 2018

JEFFERSONVILLE, Vt. (BRAIN) — Height of Land Publications, the publisher of Alpinist, Backcountry Magazine, and Cross Country Skier, has acquired Mountain Flyer, the quarterly enthusiast mountain bike title published by Secret Agent Publishing in Gunnison, Colorado.

Posted May 3, 2018
Irene and Terry at the BRAIN show booth.

LAGUNA HILLS, Calif. (BRAIN) — Their friendly faces have welcomed readers at Bicycle Retailer's booth at Interbike for many years. Terry and Irene Moyes, who served in various roles at the publication, including circulation and sales, are retiring from the magazine, where they've worked since its launch in 1992.

Posted April 25, 2018

NEW YORK (BRAIN) — Hearst Magazines has taken a minority stake in Gear Patrol, a "men's enthusiast media company" that operates partly on an affiliate e-commerce model. Last year Hearst bought Rodale, including its Bicycling magazine title.

Posted April 23, 2018

BOULDER, Colo. (BRAIN) — VeloNews will release the Official Guide to the Tour de France in early June.

Posted March 7, 2018

DENVER (BRAIN) — GearJunkie LLC, the owner of GearJunkie.com, has made some staff additions and is opening an office in Denver, after having been based in Minneapolis for more than 10 years.

Posted March 5, 2018

BOULDER, Colo. (BRAIN) — VeloNews will produce the Official Guide to the Giro d'Italia stage race this year and in 2019.

Posted February 20, 2018
Organizers announce summer edition to be held in Les Gets, France.

MASSA MARITTIMA, Italy (BRAIN) — Ten brands and 16 journalists from global media outlets took part in the inaugural edition of Bike Connection Winter, a cycling media event presented by marketing and business development consultancy Bike Connection Agency.

Posted February 20, 2018

KETCHUM, Idaho (BRAIN) — CrankTank has hired industry veteran Chad Battistone as sponsorship sales manager for the consulting agency’s inaugural Impact Sun Valley Media Summit.

Posted February 16, 2018

LONGMONT, Colo. (BRAIN) — Bikepacker Magazine and Bikepacking.com are integrating their websites and collaborating on projects.

Posted February 8, 2018

BOULDER, Colo. (BRAIN) —  VeloNews is adding content from the cycling analysis and commentary website The Outer Line to the VeloNews.com website. VeloNews.com will publish new stories from The Outer Line as well as host its archives.

Posted December 6, 2017

BATH, U.K. (BRAIN) — Play Sports Network, which produces the Global Cycling Network, Global Mountain Bike Network and Global Triathlon Network, is launching the Electric Mountain Bike Network in early 2018. Haibike and Specialized are among the network's initial sponsors.

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