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An all-red wheel combination.

EUGENE, Ore. (BRAIN) — Rolf Prima has introduced a Built on Demand Program that allows customers to customize almost everything about the look of their wheels.

GLENWOOD SPRINGS, Colo. (BRAIN) — Event Gear, a Colorado-based custom product company, has released its new Colorado messenger bag.

The bag is produced with a soft-touch outer fabric that is laminated to a fully coated vinyl type underlayer. The new bag features detachable shoulder and waist straps.

BOULDER, Colo. (BRAIN) — Suspension service center Dirtlabs is now offering a new suspension seal driver tool for shop or home use. The company developed its own tool after years of using tools provided by other manufacturers.

FORT COLLINS, Colo. (BRAIN) — Cantitoe Road is now offering a new ergonomic cork grip called Primergo, made by Herrmans OY AB, a European OEM supplier of lights and grips.

MINNEAPOLIS (BRAIN) — Bike Fixtation is now offering a public Bike Wash station and Bottle Fill Stations. The company is offering three options: Bottle Fill Station, Bike Wash Station, and the two-in-one Wash and Fill Station. The Wash Station has an optional coin-operated timer, as well.

MINNEAPOLIS (BRAIN) — Wolf Tooth is now shipping Drop-Stop Elliptical chainrings for Shimano's XT M8000, Shimano's 110 BCD 4-bolt road/cx, and Race Face's Cinch Fat Bike Cranks that need a special Reverse Dish chainring for the correct chainline.

ANNAPOLIS, Md. (BRAIN) — Velo Orange is now importing the Dajia Far Bar Off-Road Drop Bar. The versatile bar offers multi-hand positions and works well for all types of riding. The Far Bar has a 21-degree sweep, 110mm drop, and a 76mm reach.

OGDEN, Utah (BRAIN) — Suunto has unveiled a new member of its Ambit3 Connected family of multi-sport watches, the Suunto Ambit3 Vertical. The new model has several features related to tracking elevation for training and competing in activities including running, cycling and skiing.

The Bell Super 2R with 360fly.

LAS VEGAS (BRAIN) — BRG Sports is showing four new "smart" helmet models at the Consumer Electronics Show this week with integrated 360-degree action cameras from 360fly.

OLATHE, Kan. (BRAIN) — Garmin is launching a new "in-sight display" for cyclists at the Consumer Electronics Show in Las Vegas this week.

CARSON, Calif. (BRAIN) — GloveTacts are an adhesive product that attaches to any long-fingered glove, allowing the glove to work with touch screen devices. The $10 product uses a special 3M adhesive and an ultra-thin material that is more conductive than human skin.

LANCASTER, Pa. (BRAIN) — Speedsleev, which launched with a minimalist saddle pack about four years ago, is expanding its product line in 2016 with a new collapsable backpack, a toptube case, and new carbon fiber versions of its Seatsleev.

ALBUQUERQUE, N.M. (BRAIN) — The Linderet ReMount attaches cable-actuated dropper post and shock remotes to many Shimano and SRAM brake levers, using Shimano's I-Spec and SRAM's Matchmaker X integration standards.

AMES, Iowa (BRAIN) — North America Cycles is now offering the Bombtrack Hook 1 cyclocross bike, which features a frame made with high quality Japanese Sanko chromoly tubing, with the front triangle made of heat-treated tubing.

LIVINGSTON, Scotland (BRAIN) — Endura’s new SingleTrack Jacket is a mountain bike rain jacket that comes in men's and women's models. Designed in rainy Scotland, the jacket is appropriate for aggressive riding, commuting or off-bike use.

MADISON, Wis. (BRAIN) — Planet Bike has expanded the size range of the Cascadia ALX fender line for use with nine different tire sizes.

The Bryton Rider 310.

TAIPEI, Taiwan (BRAIN) — Bryton's new Rider 100 and Rider 310 GPS cycling computers are designed to be easy to use with one-touch starting, GPS recording and multiple data functions. The Rider 100, retailing for $69.99, offers 36 data functions while the $99 Rider 100 has up to 70 functions. 

ANNAPOLIS, Md. (BRAIN) — Velo Orange has announced the arrival of their popular Grand Cru Drillium 110mm Fluted Double Crankset in black, or "Noir" as the company calls the finish.

BOSTON (BRAIN) — Delta Cycle Corp. is introducing a new set of locking wheel skewers, called KnoxNut, that replace standard QR skewers and deter wheel thieves. The KnoxNuts also are available to work with solid axles on single speed, fixed gear or internal gear bikes.

KEMPELE, Finland (BRAIN) — Polar is now offering Strava integration with Polar Flow, which creates automatic syncing capabilities for a variety of Polar products including its M450, V650, M400 and V800 computers.

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