News
BERKELEY, CA (BRAIN)—SRAM has signed a three-year sponsorship agreement to be an establishing partner with the National Interscholastic Cycling Association (NICA).
EVANSTON, IL (BRAIN)—Lake Cycling will be moving its design, manufacturing and logistics, marketing, administrative and international sales office to a new building as of Monday, February 15. The new address is one block away at:
1515 Sherman Ave
2 SW Suite
Evanston, IL, 60201
BOISE, ID (BRAIN)—After a transition period over the past three months, Kate Nelson has taken the lead of Io DuPont’s Power Cordz as company founder Tony DuPont focuses on research and development.
MORGAN HILL, CA (BRAIN)—Starting with the 2011 model year, Specialized Bicycles will assume direct distribution to Australian and New Zealand markets in order to foster even stronger support for the regions’ independent dealers.
"We conclude that a cylindrical object that cannot be worn in or on the hand does not qualify as 'metal knuckles' under the law."
MILWAUKEE, WI (BRAIN)—The James Group will launch a new point of sale merchandising system for bicycles and after market products called the M6 on March 1.
BOULDER, CO (BRAIN)—Veltec Sports began its exclusive distribution of Lake cycling shoes on February 1.
Lake is the newest brand in the Veltec Sports premium brand cycling portfolio. Lake joins Descente, Shebeest, Vredestein, Prologo and Enervit.
BLOOMINGTON, MN (BRAIN)—The QBP catalog reached the doors of 5,000 independent bicycle retailers over the past few weeks, highlighting 30,000 SKUs from more than 400 vendors.
LOS ANGELES, CA (BRAIN)—Funn MTB is gearing up to spread the word on their products in the United States with the hiring of industry veteran Justin Schwartz.
Schwartz joins another industry veteran, Rich Vitiello, who is in charge of all OEM and aftermarket sales worldwide for Funn MTB products.
Doug Hall, national sales manager at Fox Head, Inc. and Jodi Hall (freelance PR consultant for various cycling ventures) have just added a second little mountain biker to their brood: Lucie Francesca Hall, born Jan. 30, 2010, 6 lbs. 6 oz. and 20-1/2 inches long.
MONTEREY, CA (BRAIN)—The Bicycle Leadership Conference, April 13-15 in Monterey, CA, has already drawn more retail attendees than in any of the past four years, including seven REI staff members.
SANTA FE, NM (BRAIN)—Known for its high-end downhill, slopestyle, all mountain, dirt jump and XC bikes, Andorran-based Commencal is introducing its new PSR range of complete bikes into the U.S. market. The line features entry to mid-level hardtail XC bikes, with retail prices from $549 to $1,195.
CHICAGO, IL (BRAIN)—Sinclair Imports is now a distributor of SRAM road product.
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