News

Posted June 24, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products' Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.

Posted June 24, 2016
Distributor claims it has the lowest rates in the country.

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has released a revised free freight policy that the distributor says provide customers with the lowest freight rates in the country.

The new policy offers freight incentives when purchasers combine bulky, oversized items (BOI) with small parts orders.

Posted June 24, 2016

PARK CITY, Utah (BRAIN) — Wake, caffeinate, eat, meet, eat, ride, eat, socialize...repeat in a spectacular setting. It's a little like Groundhog Day, of the best kind.

Posted June 24, 2016
Blue rep J. "Turd'L" Miller, Tommy Chen and Orli Chinea.

PARK CITY, Utah (BRAIN) — When editors at PressCamp walk into Room 6131 at the Silver Barron Lodge, the Triad Elite SL Di2 is an attention grabber. This is Blue Competition Bicycle’s signature model — a tri bike that looks wicked-fast standing still.

Posted June 23, 2016
Jonathon Freeman (left) with Tony Ellsworth.

PARK CITY, Utah (BRAIN) — Jonathon Freeman is pinning his hopes on a rebirth of Ellsworth mountain bikes on a new Rogue Sixty — a 27.5 carbon fiber full-suspension enduro machine.

Posted June 23, 2016
White Lightning's new look.

PARK CITY, Utah (BRAIN) — If it takes three occurrences to call it a trend, it seems safe to say 29ers are making a comeback in 2017 product lines.

Posted June 22, 2016
Online voting for winners has now begun.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the first round of IB Award nominees for product, retailer and triathlon categories, including the bicycle retailer nominees, which were vetted by Bicycle Retailer & Industry News editors.

Posted June 22, 2016

CRESTED BUTTE, Colo. (BRAIN) — Scott Sports has reached an agreement with Triple Peaks Resorts, the owner of the Okemo, Mount Sunapee and Crested Butte mountain resorts, to be an official year-round partner.

Posted June 22, 2016

MORGAN HILL, Calif. (BRAIN) — Specialized has promoted several staff in an effort to "bring our leaders closer to retail partners," the company said. It has also eliminated five positions as part of a restructuring.

Posted June 22, 2016

PARK CITY, Utah (BRAIN) — The eighth annual Summer PressCamp kicked off Tuesday at Park City's scenic Deer Valley Resort under sunny skies, and for the first time, Outdoor PressCamp is running concurrently at the Deer Valley Lodge next door.

Posted June 21, 2016

SIMI VALLEY, Calif. (BRAIN) — Verde Brand Communications is now handling PR and brand communications for IZIP, an Accell North America brand.

Posted June 21, 2016

DEER VALLEY, Utah (BRAIN) — While editors from the bicycle and outdoor industry meet with more than two dozen companies checking out new products, exhibitors at PressCamp are also keeping a sharp eye on the market.

Posted June 21, 2016

LYNDONVILLE and EAST BURKE, Vt. (BRAIN) — Go to any consumer bike event, and it’s not difficult to find at least someone with a gripe about it: “Too few demo bikes.” “Not enough bathrooms.” “The weather always sucks.” “Swag was weak.” But it was all smiles and uniformly good vibes this past weekend as NEMBAfest staged the 19th edition of its “celebration of summer and all things mountain biking” in Vermont’s Northeast Kingdom.

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