You are here

Crank and stem logos allowed at Olympics

Published June 29, 2012

OSTERMUNDIGEN, Switzerland (BRAIN) Friday June 29 2012 11:30 AM MT—The International Olympic Committee has further clarified its rules for manufacturer logos on bikes at next month's London Olympics.

Last month, after lobbying by the World Federation of the Sporting Goods Industry and the Union Cycliste Internationale, the IOC agreed to allow manufacturers' logos of unlimited size on each side of a frame. Previously the logo was restricted to 60 square centimeters.

Now, the IOC said it will allow manufacturers' logos on the stem, handlebars and aero handlebar extensions, but only if the part's manufacturer is different from the manufacturer of the frame. The size of the logos is restricted to no more than 10 percent of the surface area of the part. A similar rule was already in place for seatposts and forks: They can show a manufacturer's logo if the manufacturer is different from the frame's manufacturers.

In another rule change, cranks can "carry the identification as generally used on products sold through the retail trade during the period of 12 months prior to the Games."

"It was extremely important for the World Federation of the Sporting Goods Industry to pass on the concerns raised by the bicycle industry in regards of the logo identification marks on the headset and the cranksets to the UCI and the IOC," said Robbert de Kock, the WFSGI's secretary general. De Kock used the term headset to refer to the stem/handlebar/extensions.

"Of course, we are very relieved to learn that our intervening was successful again," he said.

Related: Updated Olympic Guidelines

Topics associated with this article: Racing & Sponsorship

Join the Conversation