You are here

DirtTri, devoted to off-road multisport, enters second year with expanded content

Published February 2, 2016

DENVER (BRAIN) —, a site devoted to off-road multisport events, is entering its second year this month, and its founder and editor says he is planning expanded content for Year Two.

"Our goal for 2015 was to make it to 2016. I'm pleased to say DirtTri has been enthusiastically received and we've seen rapid and encouraging growth in our first year. We're not where we want to be yet, but it is exciting to see a startup property consistently get five-figure monthly unique visitors within a year," Jimmy Archer said.

Off-road or 'cross triathlon, commonly known as XTERRA (the sport's largest brand), represents 30 to 45 percent of the triathlon demographic, Archer said. Off-road triathlon has also been the fastest-growing segment of triathlon for more than a decade. 

" was an overdue concept. Millions of off-road multisport athletes globally have been all but ignored for 20 years. I've been a freelance writer, editor and pro triathlete for more than 15 of those years. During that time I can't tell you how often I've heard 'Why isn't there an off-road mag? Someone should really do that.' Finally I realized if it was going to happen I was the one to do it, thus was born".

For 2016, has launched a "lifestyle" category to embrace everything that sets the off-road athlete apart. The site also is expanding its product reviews to include short- and long-term reviews with both written and video content as well as expanded original content within the training and race categories.

"I'm excited for 2016. The off-road triathlete is a different breed. They're more social, more laid back, one might say more fun than the average triathlete. They compete for the adventure and excitement, and they need specific content geared toward their interests. We want to embrace all those factors that make off-road multisport so much more than a subcategory of triathlon and continue to grow and advocate for what we believe is indeed the future of triathlon."

Topics associated with this article: Media/Publishing

Join the Conversation