BRAIN's editor-in-chief says female consumers are going to vote with their wallets when they encounter sexist marketing campaigns, but it's not BRAIN's job to protect companies from themselves.

Stop means stop.

Responding to an earlier opinion column, Ray Keener says, "Americans love bicycles, they're just not so crazy about cyclists. I believe that, collectively, we as cyclists can't encourage a change in the law that further erodes the general perception of our ilk."

Photo by Bidgee, Wikicommons.

For 35 years, people riding bikes in Idaho have been allowed to do something they can't legally do just about anywhere else—treat stop signs as yields. Until June 2017, Idaho was the sole state that permitted this behavior. Now it's been joined by Delaware. Is California next?

Sarah Lamb analyzes some results from a recent PBMA member survey.

Drive Revenue and Sell Service. One simple idea from James Stanfill.

Tagged Retailer education
Sarah Lehman.

The CEO of Enve says accomplishments in Utah are threatened by recent controversies.

A contestant in the Mechanics Challenge at Interbike 2016.

PBMA president James Stanfill says the Internet challenges retail mechanics to keep it pro.

Tagged Retailer education

There’s no hidden agenda here. Senators Mike Lee and Orrin Hatch of Utah, the bill’s author and original cosponsor respectively, would like to see Moab protected for mountain bikers and more human-powered Moab-type destinations emerge. The bill doesn’t provide for motorized travel, semi-motorized travel by devices like e-bikes, grazing, mining, or sale of federal land. Nor does it amend the Wilderness Act substantively.

Without public lands, there is no mountain biking, and Sen. Mike Lee is no friend of public lands. He supports the state takeover of public lands and votes consistently NOT to fund the Forest Service or the Bureau of Land Management. Lee’s support of the STC bill is part of his larger agenda to undermine the environmental community, undermine the public land agencies, and give states control of federal lands.

We all know the song, right? But what does that have to do with your business?

A key to growing your profitability is to perfect the art of the add-on sale.

The apparel department can be a profit center - it just needs the right mix of product, merchandising and placement to do its job.

Tagged BRAIN News

Branding ... we all hear this term frequently and think we know what it means, but how EXACTLY does it apply to you and your bike shop ... and why is it important?

Soft market and mergers contribute to industry layoffs, but companies continue to invest in e-commerce.

LONGMONT, Colo. (BRAIN) — A recent spate of layoffs across the U.S. bike industry point to a challenging market and an industry reinventing itself.

A guest opinion article by Steve Maxwell and Felix Magowan.

Across the merger and acquisition landscape, more than half of all deals destroy rather than build value.

A guest opinion article by Steve Maxwell and Felix Magowan.

Across the bike industry, there are hundreds of smaller and family-owned retail businesses watching the acquistion headlines, trying to figure out what the trends mean.

Our industry is in freefall with what's now a freewheeling schedule of product-porn and profit-challenged early spring sales while snow still blankets the ground in some regions of the country.

LAGUNA HILLS, Calif. (BRAIN) — It's been quite a clash pitting the industry's most powerful company, Shimano, against what is arguably the best competitive cycling magazine and website in the U.S. market, VeloNews.

Tagged Media/Publishing
A Guest Opinion by Steve Maxwell and Felix Magowan

The second in a series of guest opinions by Steve Maxwell and Felix Magowan.

A guest opinion article by Steve Maxwell and Felix Magowan.

The recent merger news prompts the inevitable question: Is this an indicator of a new trend in the bike business? What’s next?


Subscribe to RSS - Opinion/Analysis