Retail News

The cash register at Bicycle Way of Life in Eugene this week.

EUGENE, Ore. (BRAIN) — The word you hear most often when you ask Oregon retailers about the state's new bike tax is "hope."

The $15 charge is the nation's only state bike tax.

SANTA ROSA, Calif. (BRAIN) — During the weeks leading up to Christmas, the staff at Performance Bicycle in Santa Rosa, California, logged some long hours building kids’ bikes. But this wasn’t to keep up with the usual holiday rush.

RIVERSIDE, Calif. (BRAIN) — Jenson USA continued a long tradition of donating bikes to elementary school students in Riverside in its annual East Hills Holiday Bicycle Giveaway, held earlier this month.

SANTA CRUZ, Calif. (BRAIN) — Gazelle Bicycles recently hosted a dealer event at their U.S. headquarters here to reveal its 2018 model line.

Tagged Electric bike

BOULDER, Colo. (BRAIN) — Stradalli Cycle, a ten-year-old bike brand based in Florida, plans to open a small showroom and bike shop in North Boulder in February.

LONGMONT, Colo. (BRAIN) — A guest opinion piece by industry veteran Dan Sotelo was the most read article of 2017 on 

Tagged BRAIN News

LAFAYETTE, Colo. (BRAIN) — Following the departure of its president, Todd Grant, in late November, the National Bicycle Dealers Association is looking to continue its programs but running on a tighter budget. The move to cut expenses is in response to income loss from its traditional sources and over-investment in capital spending.

Still from Outside Television video.

SAGUACHE, Colo. (BRAIN) — A Colorado district judge has sentenced Charles M. Gonzales to two life sentences without parole for the murder of Michael Rust. Rust, was a racer and design pioneer in the early days of mountain biking in Colorado's high country.

Photo by customer @TipsyRider.

BROOKLYN, N.Y. (BRAIN) — On Saturday, Dec. 9, 42 bike shops in 23 states and one in Stavropol Kai, Russia, held community events, fundraisers, sales and group rides in honor of the first-ever Bike Shop Day.

BLOOMINGTON, Minn. (BRAIN) —  The National Bicycle Dealers Association is partnering with Quality Bicycle Products to support and facilitate its Profitability Project (P2).

STURGIS, Mich. (BRAIN) — Retailers Carol Ann and Phil Pattengale will retire in early 2018 after running their store, The Kickstand, for 37 years. Located in this small town about one hour from Kalamazoo, The Kickstand is a full-service shop that carries Trek, Schwinn and Haro.

Keener at a presentation in Boulder last month.

BOULDER, Colo. (BRAIN) — A new 20-video series to help retailers teach staff the basics of customer interaction is now available online. The one-minute Customer Satisfaction Training videos cover everything from basic greetings and manners to more specific topics like merchandising and selling service.

Tagged Retailer education
The Civic Cyclery van at an event this year.

SAN FRANCISCO (BRAIN) — Civic Cyclery, a brand-new retailer here, had its mobile service van stolen last weekend from outside the storeowner's home.

The company also reported a 40 percent sales growth and has added 24 new stores in 2017.

NEWPORT BEACH, Calif. (BRAIN) — With a store count that continues to tick upward at a swift pace, Pedego's dealer event gets bigger every year.

Tagged Electric bike

BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association announced Friday that Todd Grant's final day as president of the organization was Thursday, Nov. 30.

EASTON, Pa. (BRAIN) — For the third consecutive year, Genesis Bicycles will close its store on Black Friday while employees donate their pay to charity.

NEW YORK (BRAIN) — Taking inspiration from Record Store Day, which is held every year in April to celebrate the independent record store, Brooklyn retailer Joe Nocella will hold the first annual Bike Shop Day at his shop, 718 Cyclery, on Dec. 9.

The two-store chain has been a force behind growth of mountain biking in the region.

SPRINGDALE, Ark. (BRAIN) — Lewis & Clark Outfitters has expanded and remodeled its Springdale location with the help of Giant and Liv.

The Milwaukee retailer has purchased the assets and inventory of Middleton Cycle.

MIDDLETON, Wis. (BRAIN) — Wheel & Sprocket has purchased the assets and inventory of Middleton Cycle from its longtime owner, Dan Fass, and will reopen the store as Wheel & Sprocket's ninth location.

Company also adds to marketing, operations, and customer service teams.

VANCOUVER, British Columbia (BRAIN) — Velofix has hired Drew Axt is its new program manager for Velofix Direct and key suppliers. Axt was formerly with Accell Group, and prior to that he managed sales for Endura and worked in field marketing efforts for Trek.


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