Industry News

LAKE FOREST, CA (BRAIN)—GT will be going into 49 REI sporting goods stores by the end of the year with nearly its full range of products.

According to GT director of product development Mark Peterman, GT will be selling bikes that retail for $2,699-$299 at REI.

WATERLOO, WI (BRAIN)—Trek recently moved into a larger R&D facility outside of Valencia, California.

According to Trek MTB global brand manager Michael Browne, the new facility is "smaller than 100,000 square feet" in size.

AUSTIN, TX (BRAIN)—Rocket Science Sports has expanded into Europe by signing a distribution agreement with German-based company Triathlon-Elite.

MONTEREY, CA (BRAIN)—On-Line camping reservations for the 2009 Sea Otter Classic will open on Saturday Nov. 1 at 9 a.m. (PST).

Tagged Consumer Expos and Rides

KAILUA-KONA, HI (BRAIN)—The Ford Ironman World Championship Demo Days presented by Triathlete magazine kicks off today at noon, running through Friday. Demo Days will be held inside the Ford Ironman Village at Hale Halawai in the heart of downtown Kailua-Kona on Alii Drive.

Tagged Events

Check out this wonderfully done short tribute film that William Savage (of Klunkerz fame) created for John Finley Scott's MTB Hall of Fame Induction ceremony.

If you weren't at Interbike and didn't see it, click on link for Part one. (Part two can be seen in Related Videos to the right of the screen.)

LAS VEGAS, NV (BRAIN)—As the bike industry descended on Las Vegas for Interbike ‘08, it wasn’t all business.

Tagged Advocacy/Non-profits

BETHEL, CT (BRAIN)—Cannondale had a new face at its Outdoor Demo booth two weeks ago.

Of course I still remember
Ol Flouncin' Freddy
We were pumping gas
Down at El Sobrante Shell
His Mustang was his pride n' joy
He liked to dance the cowboy,
Hanging out at Jack In the Box
But eat at Taco Bell.

—Primus

LAGUNA HILLS, CA (BRAIN)—So you weren't able to attend this year's Interbike. Never fear, BRAIN is here.

Click on the link to read each Show Daily issue in PDF form.

Tagged BRAIN News / Interbike

FERNDALE, WA (BRAIN)—A new cycling industry partnership between Cannondale Sports Group and Bohle Group GmbH/Schwalbe North America was finalized on the floor of Interbike 2008.

BETHESDA, MD (BRAIN)—A five-hour public hearing held by the Consumer Product Safety Commission on Thursday cleared up some of the confusion surrounding how the bicycle industry will comply with the new product safety law, but questions still remained after the marathon meeting.

Last Thursday at Interbike, during SRAM's booth "Happy Hour," the company did a dealer promotion giving away a HammerSchmidt equipped bike. "Who knew serving free beer and giving away killer product would attract so many people?" said SRAM's Eric Schutt.

WASHINGTON, DC (BRAIN)—Employers of people who bike to work stand to gain a $20 per month tax credit per cycling employee, according to the final version of the Wall Street bailout bill, H.R. 1424, passed this afternoon.

BETHESDA, MD (BRAIN)—The Consumer Product Safety Commission will hold a public meeting this morning to discuss the new third-party testing requirement included in the Consumer Product Safety Improvement Act of 2008.

ELKTON, MD (BRAIN)—Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates has launched a new Web site called giveawarmfuzzy.com.

Tagged Web/Internet

World Bicycle Relief was profiled on NBC's The Today Show yesterday morning. Correspondent John Larsen visited Zambia several months ago, and the segment he put together shows the stunning impact that bicycles have on the people who need mobility the most.

PITTSBURGH, PA (BRAIN)—Dirt Rag Magazine is launching a new magazine called Bicycle Times.

This new magazine will focus on the pavement side of the bicycle experience—from commuting, to touring, to riding with family, to just pedaling around.

Tagged Media/Publishing

EL SEGUNDO, CA (BRAIN)—Bicycle manufacturers are scrambling to find accredited laboratories that can verify their products meet new consumer product safety standards amid a looming November deadline.

LAS VEGAS, NV (BRAIN)—If you happened to be walking the Interbike show floor, you probably saw—at least once—an attendee holding a box of Shimano shoes.

Tagged Interbike

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