Announcements
t's a big day for us at Reid! We're thrilled to unveil a significant new partnership right here in our home market: the UK. We've teamed up with Windwave, and this collaboration is set to redefine how riders across the country experience exceptional bikes and eBikes.
EL PASO, Texas--(BUSINESS WIRE)-- Helen of Troy Limited (NASDAQ: HELE), designer, developer, and worldwide marketer of branded consumer home, outdoor, beauty, and wellness products, today announced that its Board of Directors has appointed G.
BOULDER, Colo. (August 8, 2025) — The International Mountain Bicycling Association (IMBA) announces the fall 2025 application round is open for Trail Accelerator Grants (TAG).
Whistler, Canada July 30, 2025
Continental Tires has appointed Liz Walker as its Global Athlete & Content Manager, a role that blends athlete partnerships and global storytelling.
A coalition of bicycle industry training organizations (the Bike Training Collective Canada) and supporting stakeholders are asking Employment and Social Development Canada to list bicycle mechanics as an occupation in the 2026 version of the National Occupational Classification (NOC) system.
Geneva (August 6, 2025) – SGS, the world's leading testing, inspection and certification company, is pleased to announce that EFBE Prüftechnik GmbH and EFBE Co., Ltd. (collectively EFBE) have joined the SGS family. This move expands SGS's global capabilities in the bicycle and e-bike sector.
Fidlock USA is excited to announce Mateo Marasas as our Business, Technology, and Development Associate. Mateo joined the team earlier this year and has quickly become a driving force behind the systems, technology, and behaviors shaping our inside sales and customer support operations.
CHICAGO, IL – Today, the United Food and Commercial Workers (UFCW), the Retail, Wholesale and Department Store Union (RWDSU), and REI Co-op announced progress on several key topics, including an agreement to establish a national bargaining structure to inform store-level collective bargaining agreements for the 11 u
Longmont, CO August 1, 2025 - REEB Cycles and Industry Nine are offering limited edition Bronze Project builds available on the award winning SST and STEEZL models for the month of August only.
Waterloo, WI – Starting in October 2025, nearly every aluminum bicycle frame from Trek, Electra, and Diamant will be made with aluminum that is sourced from facilities powered by renewable energy, incorporates recycled material, or both.
SHENZHEN, China, July 29, 2025 /PRNewswire/ -- As a global leader in folding bicycles, DAHON has always been driven by innovation. Following strong industry recognition after over a year of global exhibitions and media promotion, DAHON officially announces the renaming of its "D-VELO" technology to DAHON-V.
Newly unified entity strengthens commitment to iconic cycling brands in the U.S. market
Chapel Hill, NC — 7/24/2025 – Biketube Brand, a trusted provider of premium TPU and Butyl inner tubes for cyclists, is excited to announce the launch of its brand-new B2B website.
PARK CITY, Utah — Backcountry, the leading premium specialty retailer of outdoor gear and apparel, is welcoming local Utah retailer Level Nine Sports to its family of brands.
Chicago, IL – The National Bicycle Dealers Association (NBDA) is thrilled to announce the first Women in the Bicycle Industry (WIBI) In-Person Gathering, taking place Saturday, September 20, 2025, in Chicago, IL.
We are thrilled to announce that Terry Duran has joined Fidlock USA as our new National Sales Manager. With more than 20 years of experience in the cycling and outdoor industries, Terry brings a deep understanding of strategic sales leadership, market development, and team building.
Morgan Hill, CA - July 28th, 2025 – The 2025 Outride Research Summit will bring together educators, non-profits, researchers, and the public to explore the vital role of cycling in supporting our social, emotional, and cognitive health and the programs that put this work into action.
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