All articles by BRAIN Staff
LALLIO, Italy (BRAIN) — Italian clothing brand Santini will sponsor and supply the Belkin pro cycling team in a two-year deal that starts in January. The Belkin team is built on the former Rabobank team organization.
WILMINGTON, DE (BRAIN) — Easton-Bell will be a licensee of the DuPont Kevlar brand for various bicycle products, including tires and locks, resolving the Kevlar trademark dispute between the parties.
IRVINE, CA (BRAIN) — Shimano's 2014 mountain bike shoe line features three models with its Dynalast technology, borrowed from its high-end road racing shoes.
ATLANTA, GA (BRAIN) — Vee Tire Co. has hired former mountain bike and BMX world champion Mike King to work as tire development manager and brand ambassador.
In addition to tire testing duties, King will also attend promotional events, races and bike demos.
RICHMOND, Victoria, Australia (BRAIN) — Knog's Blinder 3 headlight is the brightest model yet form the brand. It produces 300 lumens of light abd weighs 105 grams, is waterproof and USB-rechargeable.
ATLANTA, GA (BRAIN) — Vee Rubber has named has named Triton Imports its exclusive U.K. distributor for its Vee Tire Co.-branded BMX tires. Triton also will offer Vee's fat bike tires and tubes.
NEWPORT, VT (BRAIN) — Louis Garneau is letting consumers get fully custom and matching colors — on bike frames, helmets and clothing.
BOULDER, CO (BRAIN) — The International Mountain Bicycling Association joined other outdoor nonprofit advocacy groups and clubs in voicing its concern about the impact the federal shutdown is having on public land access.
CORVALLIS, OR — E-bike brand Currie Technologies is working with Oregon retailer Bike N’ Hike and a state non-profit organization to make e-bikes available for Kaiser Permanente employees.