All articles by BRAIN Staff
WATERLOO, WI (BRAIN) — Trek Bicycle announced that it has acquired Electra Bicycle Company. In a press release issued Monday morning, Trek said the move “provides Electra with business and logistical support as well as distribution assets that will ensure the growth of the brand.”
CHICAGO, IL (BRAIN) — SRAM is offering a free exchange service for its recalled hydraulic brakes at the U.S. Cyclocross Nationals event at Valmont Bike Park in Boulder, Colorado, this week.
BOULDER, CO (BRAIN) — CatEye is responding to consumer requests for a bike computer with larger numbers — for riders with aging eyes and for those getting bumped around riding offroad.
ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.
BAAL, Belgium (BRAIN) — Trek unveiled a new line of cyclocross bikes that feature the company's IsoSpeed decoupler, previously used on its Domane endurance road bikes. The decoupler isolates the seattube from the toptube to increase comfort.
|Team Name||Team Bike||Component Sponsor|
|AG2R LA MONDIALE||Focus||Campagnolo|
|ASTANA PRO TEAM||Specialized||Campagnolo|
ATLANTA, GA (BRAIN) — Wahoo Fitness's RPM Cadence Sensor is a 7-gram wireless cadence sensor.
BOULDER, CO (BRAIN) — IMBA is offering two 5-person team entries to the sold-out 24 Hours of Old Pueblo race, held in Tucson, Ariz., Feb. 14-16.
BOULDER, CO (BRAIN) — Green Guru, which makes a variety of products from used bike inner tubes, is launching its latest product with a Kickstarter.com campaign,
WILMINGTON, Del. (BRAIN) — The court-appointed trustee for Divine Cycling Group’s bankruptcy case is asking the court to consolidate three related but separate Chapter 7 bankruptcy filings.