BRAIN Staff

All articles by BRAIN Staff

April 5, 2017

MILWAUKEE (BRAIN) — Midwest distributor Olympic Supply Company has completed the move to a new facility nearly double the size of its old space. The new building has LED lights throughout, skylights, energy efficiencies and an extra four feet of ceiling height.

Posted in North America
April 5, 2017

SAN DIEGO (BRAIN) — Elliptigo Inc. has added to its sales and marketing staff, bringing aboard Kate Cornelius and Djohara VandeCasteele.

Posted in Industry News
April 5, 2017
The 2018 Trigger.

WILTON, Conn. (BRAIN) — Cannondale is introducing entirely new versions of its high-performance long-travel mountain bike models – Jekyll and Trigger.

The Jekyll is for enduro racers, while Trigger is for aggressive all-mountain riders. Both bikes feature new dual-ride-mode shock technology.

Posted in New Products
April 5, 2017
Tilford in 2015. Imagesmith Photo

GRAND JUNCTION, Colo. (BRAIN) — According to web postings by a friend, veteran pro road, mountain bike and cyclocross racer Steve Tilford died early Wednesday following a vehicle crash on I-70 near the Colorado/Utah border. Tilford was about 57.

Posted in North America
April 4, 2017

COLORADO SPRINGS, Colo. (BRAIN) — RockShox has introduced a new shifter-style remote for its Reverb dropper post. The company said Reverb 1x Remote remote has a low-lever-force hydraulic design and redesigned ergonomics to make it easier for riders to use. 

Posted in New Products
April 4, 2017
Clements at the 2017 IBD Summit in Tempe, Arizona

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired former longtime NBDA executive director Fred Clements to fill the newly created position of retail relations director.

Posted in North America
April 4, 2017

BERKELEY, Calif. (BRAIN) — The Youth Cycling Alliance, which was formed last year following a meeting at Interbike, is working with UC Berkeley's Haas School of Business to map and assess existing youth cycling programs around the country.

Posted in North America
April 4, 2017

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has unveiled updated packaging across its entire product collection, making use of the brand's updated logo. The brand also is introducing a new 32-ounce pump-top bottle for both its Original and Her' creams.

Posted in Product/Tech
Company is also introducing new pump-top bottle for team sharing.
April 3, 2017

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition, relaunched last year after a period of dormancy, is now being distributed exclusively in the U.S. and Canada by Highway Two.

Posted in North America
April 3, 2017

TORRANCE, Calif. (BRAIN) — INNO Advanced Car Racks has launched a new hitch-mount rack, the INH330, that differs from other hitch racks on the market because it's lightweight and folds easily so it can be stored in a corner of the garage or inside a vehicle when not in use.

Posted in New Products

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