All articles by BRAIN Staff
PORTLAND, Ore. (BRAIN) — Islabikes is launching a line of performance kids bikes, including mountain bikes, cyclocross and road models. The bikes feature lightweight frames and components that are sized appropriately for kids of various ages and sizes.
GRAND RAPIDS, Mich. (BRAIN) — Recumbent tricycle manufacturer TerraTrike has launched a new website to help trike owners connect with other riders in their local communities.
SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.
Across the merger and acquisition landscape, more than half of all deals destroy rather than build value.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.
VANCOUVER, Wash. (BRAIN) — The XACT price-point helmet is based on the iXS's XULT crossover full-face model, but has a slightly reduced spec to reach a retail price that is less than half that of the XULT.
WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles.
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.