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BRAIN Staff

All articles by BRAIN Staff

June 27, 2013
The Specialized Trivent shoe with Boa lacing

DENVER, CO (BRAIN) — Boa Technology is deepening its support of triathlons with the sponsorship of nine events in 2013, including Boulder, Colorado’s Ironman 70.3 in August and the Ironman World Championships in Kona, Hawaii, in October.

Posted in North America
June 27, 2013
Finish Line Max Suspension Spray

HAUPPAUGE, NY (BRAIN) — Finish Line's new Max Suspension Spray is intended to reduce friction on suspension stanchions.  

The company said Max smoothes out, quiets, and improves the performance of old and new forks, including those with coated stanchions.

Posted in New Products
June 27, 2013

ENCINITAS, CA (BRAIN) — Skins Compression has brought its Northwest brand rep Alex Moore in house. Moore is relocating to Southern California as part of the compression brand’s plan to grow its business in this market. He will be an exclusive territory manager for the compression sportswear company. 

Posted in North America
June 26, 2013

BERKELEY, CA (BRAIN) — The National Interscholastic Cycling Association has announced an honorary board of directors, made up of prominent figures in the cycling industry who are actively contributing to NICA’s efforts.

Posted in North America
June 26, 2013

WATERLOO, WI (BRAIN) — Next season Trek Bicycle will own the WorldTour team it has sponsored and supplied for the last three years.

Posted in International
June 26, 2013

BOULDER, CO (BRAIN) — Verde PR & Consulting is now representing BikeRoar, a service that connects bike consumers with independent retailers.

Posted in Industry News
June 26, 2013

HIGHLANDS RANCH, CO (BRAIN) -- Donnelly Sports has appointed Live to Play Sports Group Inc. to distribute Clement tires in Canada, effective July 1. Colorado-based Donnelly Sports is the licensee and manufacturer of Clement tires worldwide.

Posted in North America
June 26, 2013
Hincapie wearing the Recon Jet

VANCOUVER, British Columbia (BRAIN) — Recon Instruments is now accepting "pre-orders" for its heads-up display sunglasses that are intended for cyclists and triathletes. The Recon Jet glasses will begin shipping in December, the company says.

Posted in Product/Tech
Retired pro George Hincapie endorses the $500 shades
June 26, 2013

RANCHO SANTA MARGARITA, CA (BRAIN) — For the first time in Serfas’ 20-year history the company is running a television commercial. The brand will run two 30-second ads during the Tour de France, which starts Saturday.

Posted in North America
June 26, 2013

OSAKA, Japan (BRAIN) — Shimano has announced plans to establish a manufacturing facility in the Philippines to produce bicycle components. The new facility will enhance its production capabilities in that emerging market, the company said in a statement. 

Posted in International

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