All articles by BRAIN Staff
HELSINKI (BRAIN) — Amer Sports, the owner of Mavic, is expanding in the indoor cycling market with a line of Spinner bikes being offered by Amer's Precor brand.
BREMBATE, Italy (BRAIN) — 3T has appointed Karim Pine to spearhead a new dealer-direct sales initiative in North America. The Italian component and wheel brand said it will continue to sell through its existing North American distributors, VINA and QBP, alongside its dealer-direct effort.
FRIEDRICHSHAFEN, Germany (BRAIN) — Uvex' new Variotronic glasses adapt their tint to the light situation in less than 0.1 seconds, automatically or at the press of a button.
RENO, Nev. (BRAIN) — Pro racer Teal Stetson-Lee is donning a race promotor's hat to help produce the first CrossReno event, planned for Sept. 19. The event will offer racers a preview of the 2018 USA Cycling Cyclo-cross National Championships, which will be held at the same venue.
LEXINGTON, S.C. (BRAIN) — Tacx new NEO Smart, a Eurobike 2015 Award Winner, is a direct drive smart trainer that the company said offers the truest road feel, from long flat roads to steep descents, without the complication of calibrations and maintenance.
OLNEY, Ill. (BRAIN) — Magura USA has reached a deal with Lightweight to distribute the German brand's high-end carbon wheels throughout North America starting Oct. 1.
STOCKHOLM (BRAIN) — Thule Group has agreed to sell its snow chain business to Schneketten AG – an Austrian company in the snow chain industry, for 10 million euros ($11.2 million) in cash and up to another 10 million euros based on sales in the coming seasons.
VALLEJO, Calif. (BRAIN) — Wren Sports now has as second regional service center in the U.S. as the company begins work with Alex Nutt and MTB Tandems to provide warranty and service work on all Wren suspension products.
RICHMOND, Va. (BRAIN) — Greg LeMond is the co-author of "The Science of Fitness: Power, Performance, and Endurance," a new book that condenses the current state of exercise physiology into an easy-to-read paperback, loaded with practical advice and backed by 240 scientific literature references.