All articles by BRAIN Staff
BOULDER, CO (BRAIN) — Bikes Belong awarded $1,000 grants at Interbike to two retailers and one retailer program who participated in the group's "Build More Than Bicycles" challenge.
WEST JORDAN, UT (BRAIN) — Wheel maker Reynolds Cycling is enacting a minimum advertised pricing policy. The company also has launched a new pricing and pre-book program and hired a new domestic sales manager, Travis Erwin.
LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer & Industry News will include detailed profiles on its Top 100 and Gold Star retailers in a special section in its November edition.
RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas is distributing Swiss high-end shoe brand Suplest in the U.S., the company has announced.
CHICAGO, IL (BRAIN) — Opus Bicycles, a Canadian brand, had its entrance into the U.S. market at Interbike marred by the theft of its Prime 1 29er from the show.
Opus' Chris Dimmick said the $5,300 MSRP bike was taken overnight before the final day of the show, last Friday.
LAS VEGAS, NV (BRAIN)—Bicycle Sports Shop of Austin, Texas, was honored at Interbike last week with The North Face Never Stop Exploring Award, which recognizes specialty dealers for strengthening their communities by encouraging outdoor exploration.
SANTA ANA, CA (BRAIN) — Rokbed v3 is a modular smartphone case with a variety of available accessories, including a new bike mount that attaches the case to the top of a bike’s steerer tube.
VALENCIA, CA (BRAIN) — H3 Publications, publisher of Decline, Road and Tri magazines, has hired Joss DeWaele to fill the role of assistant editor for all three titles.
NUNSPEET, Netherlands (BRAIN) — Shimano, which already sponsors the BMC pro road racing team, will expand its relationship with BMC next year and take over sponsorship of its pro mountain biking team, the companies announced Wednesday.