BRAIN Staff

All articles by BRAIN Staff

July 10, 2015

DETROIT (BRAIN) — Urban bike maker Detroit Bikes has hired former Electra sales leader Justin Manthe as its national sales director.

Posted in North America
July 9, 2015

BOULDER, Colo. (BRAIN) — For the first time, the bike industry has made a thorough search for state and local legislation related to bicycles, and the search uncovered thousands of proposed laws in all 50 states.

Posted in North America
July 9, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Yakima are working together to create "North by Northwest," a community space at this fall's trade show that will highlight brands from the Pacific Northwest, while also providing  a comfortable place to gather and enjoy events, food, and music.

Posted in North America
July 9, 2015

EAGLE, Colo. (BRAIN) — Denver's Alchemy Bicycles has appointed Uncommon Communications to oversee its marketing and public relations efforts.

Posted in North America
July 9, 2015

LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.

Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.

Posted in North America
July 9, 2015

SEYMOUR, Ct. (BRAIN) — Thule is updating its T2, which the company claims is already the best selling hitch rack in North America. The new T2, available next January, offers increased ground and vehicle clearance, tool-free installation, and longer platforms to fit longer wheelbase bikes.

Posted in New Products
July 9, 2015
Morad with LeMond and VP of marketing Matt Lockwood.

LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.

Posted in North America
July 9, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the international sales and automotive channels. 

Posted in North America
July 8, 2015
The new Wheels MFG BBRight Outboard Bearing bottom bracket.

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing is offering three new versions of its bottom brackets, to fit new crank and frame configurations. Each set has CNC-machined aluminum shells and is made in the U.S. They use Enduro bearings. 

Posted in New Products
July 8, 2015

BOULDER, Colo. (BRAIN) — Panache Cyclewear, best known for its custom team programs, is continuing its moved toward more dealer sales with the addition of a new dealer portal on its website.

Posted in North America

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