BRAIN Staff

All articles by BRAIN Staff

March 22, 2017
Mmmmmmm, doughnuts.

TEMPE, Ariz. (BRAIN) — State Bicycle Co. has launched a product range featuring "The Simpsons." The line includes three limited-edition collections of complete bikes and framesets featuring one of the three iconic designs: the Bart & Crossbone, the Springfield Character Wrap, and the Color Block.

Posted in Product/Tech
March 22, 2017

BOULDER, Colo. (BRAIN) — Lifetrak's Zoom HRV is a wearable that tracks heart rate variability as well as more typical fitness wearable metrics, including heart rate, steps, ambient light and sleep quality.  HRV measures the time interval between heartbeats.

Posted in New Products
March 21, 2017

FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing's "Fat Tire presents the Tour de Fat" is back for its 18th season and will include events in 33 cities this year. The events center around beer, music, and bikes and kick off May 20 in Asheville, N.C. and wrap up Oct. 7 in Tempe, Arizona.

Posted in Industry News
March 21, 2017

WOODINVILLE, Wash. (BRAIN) — SMG (Shape My Grip) grips are made from a custom blend of materials to reduce road vibration and hand numbness and provide a safe, ergonomic grip.

Posted in New Products
March 21, 2017

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has partnered with Fabric to produce a Grinduro event in the UK this July.

The event, open to 400 riders, will be held on the Isle of Arran in Scotland. 

Posted in International
March 21, 2017
Jeff Weiss addressing the audience during the keynote.

TAICHUNG, Taiwan (BRAIN) — Dorel Sports is presenting its 2018 model year product line to international distributors at Dorel's International Sales Show here this week.

Posted in International
March 21, 2017
The ShockStop stem.

PHILADELPHIA (BRAIN) — Redshift Sports, a Philadelphia company with roots in triathlon, is now having its components distributed by QBP. Redshift offers the ShockStop suspension stem, Quick-Release Aerobars, Dual-Position Seatpost, and a line of accessories. QBP will carry all of them.

Posted in Industry News
March 21, 2017

BOULDER, Colo. (BRAIN) — RockyMounts' president, Bruno Maier, will be leaving the company at the end of this month to return to Ohio to be closer to his family. In mid-April, he'll be taking on an entrepreneurial role with a company in the outdoor industry, he said.

Posted in Industry News
March 21, 2017

COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.

Posted in Industry News
March 21, 2017

CHICAGO (BRAIN) — RockShox has brought back the Judy suspension fork model, now with modern features including room for up to 2.8-inch tires (in 29-inch and 27.5-inch models), Boost and Torque Cap compatibility and a new chassis.

Posted in New Products

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