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Posted July 6, 2015
Eight-bike range features fully integrated system claimed to provide feel, handling of traditional bike.
The S-Works Turbo Levo FSR 6Fattie comes spec'd with a 140-millimeter RockShox Pike RCT3 fork, SRAM Guide RS Carbon brakes, SRAM XX1 groupset, 6Fattie wheel system and Command Post IRcc dropper post.

LEOGANG, Austria (BRAIN) — Three years after introducing the Turbo, a pavement pedal-assist bike that fully integrated the battery into the frame, Specialized is expanding into off road with the Turbo Levo line of trail bikes that will become available in spring 2016.  

Posted in Product/Tech
Posted July 6, 2015
Scot Breithaupt. Copyright: Creative Commons.

INDIO, Calif. (BRAIN) — Scot Breithaupt, an early BMX champion and founder of the SE Racing bike brand, was found dead Saturday in a tent in Indio. Local officials identified the body Sunday.

Posted in North America Tagged People
Posted July 6, 2015

SACRAMENTO, Calif. (BRAIN)—Former Yakima executive Chris Chadwick is stepping back into the bicycle business to run ParkaBike, a manufacturer of commercial bike racks, bike lockers, bike shelters and racks for skateboards and snowboards.

Posted in North America
Posted July 3, 2015
Dutch conglomerate adds a major mountain bike brand to its portfolio.

ALMERE, the Netherlands (BRAIN) — Pon Holdings, a Dutch conglomerate that owns several bike brands including Cervélo, Focus and Gazelle, has purchased California-based Santa Cruz Bicycles.

Posted in International Tagged Mergers/Acquisitions
Posted July 2, 2015

EAGLE, Colo. (BRAIN) — Logan VonBokel is joining the PR and media communications firm Uncommon Communications as a senior account manager. VonBokel was previously a tech reporter for Velo magazine.

Posted in North America
Posted July 2, 2015

NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes.

Posted in North America
Posted July 2, 2015
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has hired Scott Christenson as California territory manager, filling the position left open by Steve Hays, after his transition to a product and procurement role this spring.
Posted in North America Tagged People / Sales Reps
Posted July 2, 2015
Rack company is buying a $20.1 million building on 13 acres.
Yakima is buying the West End Building for $20.1 million.

BEAVERTON, Ore. (BRAIN) — Yakima Products plans to move from its current leased space here to a new, much larger building it is buying in nearby Lake Oswego.

Posted in North America
Posted July 2, 2015

BOULDER, Colo. (BRAIN) — CatEye America has hired the Peter Kidd Agency to represent the electronics and accessory brand in New England, quadrupling it's rep coverage in the region.

Posted in North America Tagged Sales Reps
Posted July 2, 2015

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for retailers to participate in our 2015-2016 State of Retail panel.

Retailers selected for the panel will weigh in on business-related topics affecting the industry. Responses are printed in each issue of the magazine.

Posted in Retail News Tagged BRAIN News
Posted July 2, 2015

SAN FRANCISCO (BRAIN) — TSG Consumer Partners LLC, a strategic equity investor, has acquired the online outdoor sports retailer Backcountry.com, including its CompetiveCyclist.com division, from Liberty Interactive Corporation.

Posted in Retail News
Posted July 1, 2015
UPDATED

WASHINGTON (BRAIN) — Andy Clarke is stepping down as president of the League of American Bicyclists, after a dozen years in the position.

Posted in North America
Posted July 1, 2015

SURSEE, Switzerland (BRAIN) — As part of its distribution overhaul in North America, Swiss mountain bike protection and apparel brand iXS has named Live to Play Sports as its exclusive Canadian distributor effective Aug. 1. U.S.

Posted in International
Posted July 1, 2015

VANCOUVER, British Columbia (BRAIN) — After taking a year off from his job as a schoolteacher and moving to Italy with his wife, Cam McRae returned to Canada speaking another foreign language and thinking about a career change.
 
His idea included writing and bikes, and ultimately spawned North Shore Mountain Biking

Posted in North America
Posted July 1, 2015
Stages' new CarbonGlyde drivetrain.

DENVER (BRAIN) — Gates Corp. is expanding its business in the stationary bike market, gaining spec for its Carbon Drive belts on models from such brands as Stages Indoor Cycling, Schwinn Fitness and FreeMotion Fitness.

Posted in Product/Tech
Posted July 1, 2015
Yakima launched its new line in an old steel factory.

PORTLAND, Ore. (BRAIN) — Yakima has completed a major overhaul of its roof rack products for the 2016 model year, and also revamped its dealer introduction strategy.

Posted in Product/Tech
Posted July 1, 2015

RENO, Nev. (BRAIN) — SwiftCarbon, a China-based bike brand founded by former South African pro cyclist Mark Blewett, will soon begin distribution in the U.S. for the first time via Swift USA, LLC, based in Reno, Nevada.

Posted in North America
Posted July 1, 2015
Amy Roberts is a former OIA vice president who is currently at Mountain Equipment Co-op.

BOULDER, Colo. (BRAIN) — The Outdoor Industry Association has hired Amy Roberts as its new executive director.

Posted in North America Tagged Advocacy/Non-profits / People
Posted July 1, 2015

SQUAMISH, British Columbia (BRAIN) — OneUp Components' new narrow-wide chainrings fit SRAM's 94mm BCD cranks and Shimano's 96mm BCD cranks.

Posted in Product/Tech
Posted July 1, 2015
The Edge 520 showing its Strava integration.

OLATHE, Kan. (BRAIN) — Garmin on Wednesday launched a new product that uses radar to alert riders to approaching cars, plus head and tailights that react to rider speed and a new GPS-enabled head unit that will display Strava segments in real time.

Varia radar and lights

Posted in Product/Tech

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