BOSTON, MA (BRAIN) — BMC Switzerland is launching an Ambassador Program for influential amateur riders and racers, who will receive BMC riding kit, casual clothing, preferred pricing on BMC bikes, and access to other exclusive perks.
PORT COQUITLAM, British Columbia (BRAIN) — Bert Lewis, founder of Norco Bicycles and Live to Play Sports, died Oct. 7 with family at his bedside. He was 77.
PETALUMA, CA (BRAIN) — In line with the ethos upon which the Society of People Who Actually Make Their Own Sh*t (SOPWAMTOS) was founded, frame and component builder Bruce Gordon is set to open his first brick-and-mortar store this month.
OSTERMUNDIGEN, Switzerland (BRAIN) — Two bicycle committees at the World Federation of the Sporting Goods Industry have new chairmen, and the WFSGI's wheel committee is getting a new member to replace a member who left the wheel industry.
ROANOKE, VA (BRAIN) — Custom clothing maker Starlight is offering a new program to help custom clothing customers promote and support non-profit organizations.
DENVER, CO (BRAIN) — Gates, which has increasingly been targeting the electric bike market with its Gates Carbon Drive, has joined the Light Electric Vehicle Association, the international trade association for electric bikes.
TAICHUNG, Taiwan (BRAIN) — Zixtro, a Taiwan-owned bag maker, is seeking $2 million in capital to help finance a new logistics center and position the company to move its cycling bag production out of China and back to Taiwan.
NORTH ATTLEBOROUGH, MA (BRAIN) — Todson, Inc. , which recently updated its minimum advertised pricing policy for its Topeak accessories line, has now done the same for its OnGuard locks.
SARASOTA, FL (BRAIN) — Fulcrum North America has hired a mobile tech rep.
BAR HARBOR, ME (BRAIN) — On this critical Columbus Day weekend, auto traffic and hotel vacancies are down — but the bike riding is great — in this harbor town that serves as the entry point to Acadia National Park.
NORCROSS, GA (BRAIN) — Blue Competition Cycles' office outside of Atlanta has been closed for about two weeks and negotiations continue to sell the dormant brand, the company's former CEO told BRAIN.
BUENOS AIRES, Argentina (BRAIN) — Urban cycling is showing strong signs of growth throughout this South American country prompting Shimano to once again sponsor Shimano Fest Argentina.
CHICAGO, IL (BRAIN)—Utility and sustainability intersect at Green Machine Cycles, which opened in late September in Chicago’s Ravenswood neighborhood. With a focus on cargo bikes and accessories for everyday use, owner Ezra Hozinsky also aims to reduce the shop’s environmental impact.
LEXINGTON, SC (BRAIN) — South Carolina-based distributor Hawley has added WD-40 Bike products to its catalog.
GILBERT, AZ (BRAIN) — USA BMX has launched a new after school enrichment program based on a science, technology, engineering and math (STEM) curriculum. The program, which had a soft rollout in April, is now integrated into more than 20 school districts across the United States.
MORGAN HILL, CA (BRAIN) — Specialized on Thursday launched a new bike aimed at women who train and compete in triathlons. The Alias model is designed to allow riders to easily switch between a triathlon race position with aero bars and a traditional road position for training.
SACRAMENTO, CA (BRAIN) — Advocates are prepping for next month’s California Bike Summit, which will be held in Oakland Nov. 7-10.
KONA, HI (BRAIN) — Retailer and former racer Oliver Kiel is launching an educational training camp program for triathletes, called Triathlon School Hawaii.
AUSTIN, TX (BRAIN) — During October, Breast Cancer Awareness Month, Trigger Point Performance is donating $2 from the sale of each pink-colored GRID foam rollar to Mammograms In Action's nationwide grant program.