News

Posted December 8, 2016

ENCINITAS, Calif. (BRAIN) — A special Specialized Shiv that motorcycle racer-turned-triathlete Ben Bostrom rode at the Kona Ironman World Championships this year is being auctioned to benefit research related to the condition that may have led to the death of BMXer Dave Mirra, Bostrom's friend and training partner.

Posted in North America
Posted December 8, 2016

BOULDER, Colo. (BRAIN) — This week's edition of Verde Brand Communications' "Take Me Outdoors" podcast is devoted to the Outdoor REC Act, the legislation recently passed by Congress that would require federal agencies to track the economic impact of the outdoor industry.

Posted in North America
Posted December 8, 2016

BOULDER, Colo. (BRAIN) — After testing its Trade-Up program with 30 dealers in the Boulder-Denver area, The Pro's Closet is now accepting dealers nationwide into its program.

Posted in Retail News
Posted December 8, 2016

LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky's Distribution. 

Posted in North America Tagged Sales Reps
Posted December 8, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — More than 60 industry executives — many representing the emerging e-bike industry in the U.S. market — are gathering Thursday to review gains made in 2016 and to plot legislative strategy for 2017.

Posted in North America Tagged Electric bike / Tradeshows and conferences
Posted December 7, 2016
PeopleForBikes says global tariff reductions on bicycles and components are unlikely to be enacted soon.

BOULDER, Colo. (BRAIN) — International negotiations to reduce tariffs on products that help the environment — including bikes and components — have stalled.

Posted in International
Posted December 7, 2016

TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record.

Posted in North America
Posted December 6, 2016

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing.

Posted in North America
Posted December 6, 2016
UPDATED. Company plans to open concept stores in prestigious capital cities.

GREENWICH, Conn. (BRAIN) — Italy's Pinarello bike brand has been purchased by L Catterton, a U.S.-based private equity firm. The luxury brand conglomerate LVMH, the owner of Louis Vuitton and other brands, is a part owner of L Catteron. A purchase price was not released.

Posted in International Tagged Mergers & Acquisitions
Posted December 6, 2016

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will offer its Women's Internship Program again in the summer of 2017.

The company said the program offers interns the opportunity to gain valuable professional experience and leadership skills.

Posted in North America
Posted December 5, 2016

MEBANE, N.C. (BRAIN) — A new chain lube that promises hundreds of miles of clean, low-friction lubrication comes from a private/public partnership with North Carolina State University.

Posted in Product/Tech
Posted December 5, 2016

LAGUNA HILLS, Calif. (BRAIN) — The new issue of Bicycle Retailer & Industry News, arriving in a subscribers' mailboxes this week, features coverage of our most recent Dealer Tour, which visited retailers and other industry members in North and South Carolina.

Posted in Retail News
Posted December 2, 2016

CHICAGO (BRAIN) — Abus Mobile Security Inc. has hired Oris Intel to monitor its minimum advertised pricing policy for its line of locks and helmets.

Posted in North America Tagged MAP
Posted December 2, 2016
Patterson at Cycology Bicycles.

MARYVILLE, Tenn. (BRAIN) — The Bicycle School, a new consumer and professional mechanics school in East Tennessee, is up and running, having completed its first two-day class early this week.

The school was opened by Tim Patterson, the longtime manager of Maryville's Cycology Bicycles.

Posted in Retail News
Posted December 2, 2016

SANTA CRUZ, Calif. (BRAIN) — Suspension brand X-Fusion has launched a return policy whereby consumers can return the company’s products within a 30-day trial period for a full refund. 

Posted in North America
Posted December 2, 2016

LAS VEGAS (BRAIN) — The final Electric Bike Expo of 2016 opens Friday afternoon in Santa Monica, Calif. But organizers are already looking ahead to 2017, when the consumer bike demo and festival will host eight events, starting in Southern California and ending in Miami.

Posted in North America Tagged Electric bike
Posted December 1, 2016

MOUNT KISCO, N.Y. (BRAIN) — This weekend, Eddy Merckx Cycles USA is celebrating the grand opening of its new USA office, showroom and warehouse here.

Posted in North America
Posted December 1, 2016
Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Posted in North America Tagged Racing & Sponsorship
Posted December 1, 2016
Raleigh Electric bike sales will continue to be fulfilled through dealer partners, says company.

KENT, Wash. (BRAIN) — Raleigh bikes are now sold on Amazon as part of Accell North America's growing omnichannel strategy. ANA recently began selling on Amazon with a few select models and has gradually increased the SKU count.

Posted in North America Tagged Omnichannel
Posted November 30, 2016

SAN MATEO, Calif. (BRAIN) — GoPro announced Wednesday that it will cut 15 percent of its workforce and close its content-focused entertainment division to reduce costs as the action camera maker works to return to profitability in 2017.

Posted in North America

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