BURBANK, Calif. (BRAIN) — Pure Fix Cycles, the owner of the Pure Fix and Pure City brands, has hired Jamie Murnane to fill the new position of director of digital marketing.
DETROIT (BRAIN) — Detroit Bikes has announced a deal with New Belgium Brewing to produce 2,415 bikes to promote the beer maker's Fat Tire Amber Ale.
LAGUNA HILLS, Calif. (BRAIN) — The latest print edition of Bicycle Retailer & Industry News includes coverage of Interbike's "Manifesto," a document that came out of this winter's IBD Summit in Arizona.
BLOOMINGTON, Minn. (BRAIN) — Matt Moore, QBP's general counsel, is in rehab — and a full upper body cast and neck brace — following a collision with a car while bike commuting earlier this month.
PORTLAND, Ore. (BRAIN) — The Bike Cooperative is adding Nutcase Helmets to its product lineup. The co-op's 330 members will be able to order the helmets and take advantage of the brand's sales incentives and support this spring.
COSTA MESA, Calif. (BRAIN) — Midnight Tuesday is the deadline for bike shops to apply to be considered for the 2015 America's Best Bike Shops awards, a program of the National Bicycle Dealers Association.
CHICAGO (BRAIN) — SRAM is expanding its Guide mountain bike disc brake line with the addition of the Guide Ultimate brakes, which promise improved performance and lighter weight than the o
BRECKENRIDGE, Colo. (BRAIN) — Colorado's pro road state race, the USA Pro Challenge, announced Tuesday that it would include a three-day women's stage race this year in conjunction with the seven-day men's race.
ALISO VIEJO, Calif (BRAIN) — Highway Two hired Vince Marcotte as a new sales rep in British Columbia.
ZWOLLE, the Netherlands (BRAIN) – Fast Forward Wheels has moved its headquarters to a larger building in Zwolle, the Netherlands. The company said it moved due to growing sales and the need for more storage and workspace. The new headquarters are in an old steel factory.
BERKELEY, Calif. (BRAIN) — GU Energy Labs is revamping its brand, with a new logo, new formulas for its nutrition products, new names and new packaging.
NEWBURY PARK, Calif. (BRAIN) — Liv is launching the largest ambassador program in the brand's history, with 80 women ambassadors across the country, who will work with retailers to lead ride and give educational clinics to help grow women's cycling communities.
NASHUA, N.H. (BRAIN) — Anomaly Action Sports, the parent of the Shred Optics and Slytech Protection brands, has added field reps across the country as the two brands push into the mountain bike and BMX market.
MADRID (BRAIN) — BKOOL has added live weather conditions to its ride simulator, allowing a rider to see the current weather conditions, including rain, snow or fog, on the screen and feel the effects of a head- or tailwind.
INDIANAPOLIS (BRAIN) — Zipp Speed Weaponry has hired motorsports industry veteran Brad Walters as a graphic designer, effective March 23.
ATLANTA (BRAIN) — A new website, Pedalwrencher.com, syncs with users' Strava.com data to track miles of use for chains, brake pads and other wearables — and may create opportunities for bike retailers to sell them those parts.
CAPE TOWN, South Africa (BRAIN) — Leatt Corporation, a maker of protective gear for motorsports and bicycling, announced 2014 revenues of $18.5 million, up 24 percent over its 2013 sales.
SAN DIEGO (BRAIN) — Competitor Group Inc. has promoted Josh Furlow to president. Furlow has been with the company since 2011 and was most recently the executive vice president of events. CGI also has hired Wendy Godoy as chief administrative office and chief financial officer.
MORGAN HILL, Calif. (BRAIN) — Specialized is working with U.S. and Canadian authorities to recall about 8,300 aerobars that were sold individually and as part of some complete Shiv aero bike models. The bars were sold from 2011 until February this year.