NAMPA, Idaho (BRAIN) — Deity Components has hired industry veteran Mike Reisenleiter as its distribution and OEM manager.
MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.
Fisher is responsible for media strategy and outreach with a number of True clients.
MADISON, Wis. (BRAIN) — Schwinn's new Vantage fitness/hybrid bikes feature new Smooth Ride Technology, an elastomer suspension design that allows 15mm of rear travel. The pivotless design includes an elastomer mounted between the seatstays and seat tube.
WASHINGTON (BRAIN) — Sales of snow sports products were up 3 percent in August and September compared to last year, and the industry's trade association said the uptick was largely due to pent up demand in the West, where ski areas experienced a snow drought the last several seasons.
LONDON (BRAIN) — Rapha has made a three-year agreement to sponsor and supply the new Canyon/SRAM Women's Professional Team.
HAIFA, Israel (BRAIN) — A new company, Everysight, has been spun-off from an Israel-based defense technology company and plans to launch a heads-up-display sunglass for cycling next year.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments is working with Rochester Optical to offer prescription inserts for its Recon Jet glasses.
ROCHESTER, N.Y. (BRAIN) — Blackout BMX Distribution is now distributing Merritt BMX products.
ORANGE, Calif. (BRAIN) — A memorial service is being planned for Friday for John Pavlisin, Sr., the owner of Orange Cycle, who died on Veterans Day. He was 89 and died from the complications of pneumonia.
LONDON (BRAIN) — The British company behind the Blaze Laserlight, which shines a laser image of a bike on the road in front of a bike, is planning a tailight. The Blaze Burner rear light is now near its funding goal on Kickstarter.
BOULDER, Colo. (BRAIN) — The Walton Family Foundation has awarded a $100,000 grant to PeopleForBikes in support of its Business Network.
MADISON, Wis. (BRAIN) — Saris is now accepting votes for the best bike-related poster in its Saris 5th Grade Poster Contest. The winner of the contest will get a free trip to the National Bike Summit in Washington next year.
PORTLAND, Ore. (BRAIN) — Helmet brand Nutcase is accepting submissions this month for its third annual Nutcase Unframed promotion. Anybody can submit helmet designs for a chance to win a cash prize and to put their art on helmets offered across the globe in 2017.
PASO ROBLES, Calif. (BRAIN) — The second annual Eroica California, the U.S. edition of Italy's L'Eroica, will be held April 8-10.
MORGAN HILL, Calif. (BRAIN) — Specialized is introducing a new line of plus-sized youth mountain bikes, called Riprock, with four models with 24 x 2.8-inch or 20 x 2.8-inch Specialized Big Roller tires, aluminum frames and disc brakes.
OGDEN, Utah (BRAIN) — Selle Royal North America is the latest bike industry company to set up shop in this community north of Salt Lake City.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Velo saddles to U.S. dealers.
BOSTON (BRAIN) — Vittoria Industries North America, the U.S. affiliate of the Italian bicycle wheel and tire manufacturer, has expanded its North American sales team with the appointment of the Tsunami Sales Group.