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Posted April 16, 2015

VANCOUVER, British Columbia (BRAIN) — After multiple delays, Recon Instruments has begun shipping its heads-up display sunglasses for the sports market. The Recon Jet is built for active outdoor use and provides information just below the user's right eye and connects to wearable sensors and smartphones.

Posted in Product/Tech
Posted April 16, 2015

LONDON (BRAIN) — Wiggle, which bills itself as the U.K.'s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with cycling enthusiasts in the U.K. and Australia. 

Posted in International
Posted April 16, 2015
(l-r): Yasso, Wilhelm and Cosentino.

MONTEREY, Calif. (BRAIN) — With 5 percent growth in overall participation in 2013 and sales growth hitting double and single digits since 2010, the running market has stemmed recent sales and participation declines seen in other sports including biking and golf.

Posted in North America Tagged Bicycle Leadership Conference
Posted April 16, 2015

OLATHE, Kan. (BRAIN) — Garmin has announced updates to its Vector power meter pedals, with a redesigned pedal pod that is more easily setup and transferred between bikes.

Posted in Product/Tech
Posted April 15, 2015

WATERLOO, Iowa (BRAIN) — The maker of bike storage hooks sold exclusively at Home Depot is recalling about 120,000 of the hooks because they can detach and allow a bike to fall. 

Posted in Recalls
Posted April 15, 2015
The new Force 1 crank shown with a 42-tooth chainring.

MONTEREY, Calif. (BRAIN) — SRAM is introducing two single-chainring road groups for the 2016 model year, the Rival 1 and Force 1 groups (the previous cyclocross group, Force CX1, is now renamed Force 1).

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 15, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc. has rolled out a new authorized dealer agreement and MAP policy. 

Posted in North America
Posted April 15, 2015

SAN FRANCISCO (BRAIN) — Beginning late summer, Highway Two will be the exclusive U.S. distributor of Knog accessories. Highway Two also will distribute Knog in Canada, alongside Live to Play Sports.

Posted in North America
Posted April 15, 2015

MONTEREY, Calif. (BRAIN) — Shimano released a wide array of updates to its popular Deore XT group on Wednesday, prior to the opening of the Sea Otter Classic.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 15, 2015

MONTEREY, Calif. (BRAIN) — WTB is releasing a new tire at the Sea Otter Classic on Wednesday. The Riddler 2.4, named for WTB-sponsored rider Nathan Riddle, combines a fast-rolling center tread with larger outside knobs. It is intended primarily for rear tire use.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 14, 2015

NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.

Posted in North America Tagged Sales Reps
Posted April 14, 2015
Accessory brand also announces a new MAP policy.

BLOOMINGTON, Minn. (BRAIN) — QBP is now the exclusive U.S. distributor for Birzman's tools and accessories. QBP has distributed the brand for about 18 months; the exclusive agreement is new.

Posted in North America
Posted April 14, 2015

AIGLE, Switzerland (BRAIN) — The International Cycling Union (UCI) has decided to allow teams to test disc brakes in a limited number of road races this season and next, with an official introduction of road discs scheduled for the 2017 season.

Posted in International Tagged Competition
Posted April 14, 2015
The new Hiplok GOLD in black.

BLOOMINGTON, Minn. (BRAIN) — U.K.-based lock brand Hiplok is now being distributed in the U.S. by QBP and Cyclone Bicycle Supply.

The two distributors will carry the brand's wearable locks, including the new Hiplok GOLD and DC.

Posted in North America
Posted April 14, 2015

LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.

Posted in International
Posted April 13, 2015

ORANGE, Calif. (BRAIN) – Southern California retailer Mark Smits has announced his partnership with Sho-Air Cyclery and Ridebiker Alliance, marking the first expansion into Orange County for Smits' Incycle Bicycles.

Posted in Retail News
Posted April 13, 2015

FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.

Posted in North America
Posted April 13, 2015

ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.

The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.

Posted in International Tagged Tradeshows and conferences / Triathlon Business Conference
Posted April 13, 2015

GREENVILLE, S.C. (BRAIN) — Women’s-specific bike shop Pedal Chic will host a series of events for female riders during the Bikeville Classic Pro Criterium and Team Trial in Greenville, S.C., April 17-19.

Posted in Retail News
Posted April 13, 2015

BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.

Posted in International Tagged Web/Internet / Awards

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