AIGLE, Switzerland (BRAIN) — Following an injury at last weekend's Paris-Roubaix race, the UCI announced Thursday morning that it has stopped testing disc brakes in pro road racing.
SAN JOSE, Calif. (BRAIN) — On Thursday, the opening day of this year's Sea Otter Classic, Shimano went public with news of its second electronic shifting mountain bike group, Deore XT Di2 M8050. The Japanese company revealed the group to the U.S.
MONTEREY, Calif. (BRAIN) — If you’ve never ridden an electric bike before, several exhibitors at Sea Otter would really, really love to let you try one. Test rides, they believe, are the best advertisements for e-bikes.
MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.
MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.
MONTEREY, Calif. (BRAIN) — The speakers kicking off the Bicycle Leadership Conference Wednesday morning in this scenic bayside community talked about an evolving consumer and lagging retail and brand response to shifting demands and needs.
MONTEREY, Calif. (BRAIN) — The 20Collective held a meeting after lunch Wednesday during the Bicycle Leadership Conference to discuss a proposal for an excise tax on bicycle products. The tax would fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S.
BOISE, Idaho (BRAIN) — K-Edge has new owners and is planning a re-branding, as two of its co-founders — Joe Savola and his wife, the Olympic cyclist Kristin Armstrong — have sold their interest in the brand to AceCo Precision Tools. K-Edge co-founder Eric Jensen been has appointed president.
MONTEREY, Calif. (BRAIN) — Vittoria Industries North America is launching its latest additions to its graphene-enhanced wheel range at this week's Sea Otter Classic. The Qurano 30C, 46C and 60C are tubeless-compatible carbon clincher wheels.
MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.
MONTEREY, Calif. (BRAIN) — If you enjoy farmers markets because you can talk with the farmer who grew the vegetables you plan to eat, then check out the following companies that make products in their U.S. factories in a state near you.
PORTLAND, Ore. (BRAIN) — The Vanilla Workshop is introducing a new line of stock road bikes to complement its custom-made models. The Speedvagen Ready-Made bikes are still built, painted and assembled in the company's Portland factory.
OLNEY, Ill. (BRAIN) — Magura USA has started distributing Lake Cycling shoes in North America, from its warehouse here.
HUNTINGTON BEACH, Calif. (BRAIN) — Slytech Protection is introducing new lines of knee and elbow protectors at a range of price points.
IRVINE, Calif. (BRAIN) — Felt Bicycles continues to expand its offroad model line with a new aggressive 27.5 model to be officially unveiled this week at the Sea Otter Classic.
GOLDEN, Colo. (BRAIN) — Colorado-based Feedback Sports has acquired Scorpion Bike Stands LLC, which was based in Dana Point, California. The purchase includes patents and trademarks associated with the Scorpion bicycle stand developed by Scorpion founder Mike Diorio.
PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.