GOLDEN, Colo. (BRAIN) — Rotating Mass Media has hired Katherine Fuller to be the new online editor for Dirt Rag and Bicycle Times magazines. Fuller replaces Adam Newman, who was named editor-and-chief of Bicycle Times in July.
HILDEBRAN, N.C. (BRAIN) — DeFeet's has launched a short film, "The Graveled High Rouleur," that promotes adventure riding and the company's new socks.
The 8-minute film features company founder Shane Cooper and is set in the Prohibition Era in North Carolina.
LAS VEGAS (BRAIN) — Fast, powerful and unassuming — that's what bike cops are looking for in an e-bike, according to Spir Bikes, a new Indianapolis company.
Spir — pronounced "spire" — is developing a homegrown e-bike to serve the unique needs of police forces.
LAS VEGAS (BRAIN) — QBP has announced it will offer a first-ever Service Summit for East Coast retailers at its new distribution center in Lancaster, Pennsylvania.
LAS VEGAS (BRAIN) — Mobile bike repair service Beeline Bikes is at its first Interbike with a fresh feather in its cap: The Bay Area-based company has signed up its first seven franchisees in California.
LAS VEGAS (BRAIN) — Gray marketing and rampant online discounting are twin evils plaguing a host of brands. But Selle Italia is beefing up its fight to maintain control over its products and pricing.
LAS VEGAS (BRAIN) — Gov. Hickenlooper is not the only elected official from Colorado who was at Interbike on Wednesday. Lori Buck, the mayor of Fruita, Colorado, was also here, promoting her city as a location for bike media events, R&D testing, and even corporate relocation.
LAS VEGAS (BRAIN) — Jason Faircloth, a former vice president at Marin Bikes, is launching a new company selling Whyte brand bikes consumer direct in the U.S. Whyte is a U.K.-based brand that's been around since 1999.
MADISON, Wis. (BRAIN) — Trek Bicycles has announced that it is the first North American distributor of Unior Tools, which are made in Slovenia. The agreement was first announced at Trek World last month.
LAS VEGAS (BRAIN) — The National Interscholastic Cycling Association has added new leagues in Arkansas, New Jersey, North Carolina and Pennsylvania, bringing it to 19 total leagues for high school and middle school mountain bike racing. The organization announced the new leagues at Interbike on Wednesday.
LAS VEGAS (BRAIN) — Wahoo Fitness has released its first GPS-enabled bike computer, the ELEMNT. The company announced the new product on the opening day of Interbike here.
LAS VEGAS (BRAIN) — Colorado Gov. John Hickenlooper on Wednesday announced the state's commitment of more than $100 million over the next four years for bike programs
VENTURA, Calif. (BRAIN) — The Austrailian brand Knog has announced that Zeitbike will be its exclusive lock distributor in the U.S.
Knog had announced earlier in the year that Highway Two has taken over its light distribution.
LAS VEGAS (BRAIN) — Exhibitors who have missed seeing some of their East Coast dealers here at Interbike will have a new way of reaching them next year.
Interbike is launching a new four-day demo event next fall called CycloFest in Charlotte, N.C.
LAS VEGAS (BRAIN) — The BPSA is on the verge of notching a significant victory in its campaign to modernize e-bike legislation across the country.
BOULDER CITY, Nev. (BRAIN) — For the first time in about 15 years, Ritchey Design is offering dealers complete bikes, which it showed to retailers at Interbike's OutDoor Demo on Monday and Tuesday.
LAS VEGAS (BRAIN) — POC is "exploring" the use of a new printed light technology that adds active lights to clothing for nighttime visibility. A POC video shows the technology being used on a vest.
VANCOUVER, British Columbia (BRAIN) — The mobile bike repair franchise operation, Velofix, has added nine new franchises in the U.S. and is predicting it will have 55 U.S. locations within a year.
LAS VEGAS, Nev. (BRAIN) — QBP is adding to its stable of bike brands, adding a new mountain bike line called Heller when Interbike opens on Wednesday.