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Posted April 8, 2015

CARLSTADT, N.J. (BRAIN) — Action Bicycle USA has hired Chris Ballard as an outside sales rep for the New York metro area territory (the five boroughs and Westchester). He will be representing Action Bicycle USA exclusively.

Posted in North America Tagged Sales Reps
Posted April 8, 2015

FOOTHILL RANCH, Calif. (BRAIN) — Oakley's new Jawbreaker sunglasses, available at retail April 15, features a design inspired by pro cyclist Mark Cavendish.

Posted in Product/Tech
Posted April 7, 2015
PARK CITY, Utah (BRAIN) — Online retailer CompetitiveCyclist.com is encouraging its customers to link their store accounts to their Strava activity tracking accounts, and will award them $1 in store credit for each hour of riding recorded on Strava, up to $40 a month maximum. The credit expires on the last day of the following month.
Posted in Retail News
Posted April 7, 2015
PROVO, Utah (BRAIN) — The Utah Bike Summit is set to take place Friday at the Provo Library at Academy Square. Mountain biking legend Gary Fisher will be the keynote speaker at the daylong summit.
Posted in North America Tagged Advocacy/Non-profits
Posted April 7, 2015

PORTLAND, Ore. (BRAIN) — Portland-based frame maker Vanilla Workshop will pack up a truck with bikes and head south later this month for its California Fit Tour, bringing owner Sacha White's fit program to stops in San Francisco and Los Angeles.

Posted in North America
Posted April 7, 2015
The SRAM-owned brand is also now offering its RS-1 fork in white and for 27.5.
For MY2016, the RS-1 has a gloss white option and is available for 27.5 and 29-inch.

SAN LUIS OBSIPO, Calif. (BRAIN) — RockShox announced several model year 2016 updates on Tuesday, including updates to its Monarch RT3 shock and its OneLoc suspension remote.

Posted in Product/Tech
Posted April 7, 2015

DAYTON, Ohio (BRAIN) — System Cycle Supply is now distributing Box, Promax and Vee Rubber.

Posted in North America
Posted April 7, 2015

IRVINE, Calif. (BRAIN) — Bosch eBike Systems has expanded into Canada through a partnership with Live to Play Sports that will introduce the German company's Performance Line e-bike drive system to the market.

Posted in North America Tagged Electric bike
Posted April 7, 2015

MORGAN HILL, Calif. (BRAIN) — Kali Protectives is now delivering a helmet that's been in development for several years — the Shiva Full Face, which meets DOT motorcycle standards but is as light as some full-face bicycle helmets.

Posted in Product/Tech
Posted April 7, 2015
Pizzi to focus on ANA's IBD brands Raleigh, SBS, Lapierre and Redline as well as IBD e-bike strategies.

KENT, Wash.  (BRAIN) — Accell North America has named Larry Pizzi to the role of senior vice president of sales and marketing for the company's IBD channel business.

Posted in North America Tagged People
Posted April 6, 2015

SEATTLE (BRAIN) — Nuun made its name with a popular line of fizzy sports drink tablets that provide electrolytes, vitamins, caffeine — but little calories — for shorter exercise sessions and for daily life.

Posted in Product/Tech
Posted April 6, 2015

MONTEREY, Calif. — Best-selling authors and leaders from industries as varied as running and the National Football League combined with top bike industry executives have swelled Bicycle Leadership Conference attendance to over 200 with a week to go.

Posted in North America Tagged Bicycle Leadership Conference
Posted April 6, 2015

SANDY, Utah (BRAIN) — Reynolds Cycling is extending additional margins for dealers who sell its mountain bike wheels this month.

Posted in North America
Posted April 6, 2015
Update April 9, 2015: The company reached its $30,000 crowdfunding goal with two weeks left in the campaign.

SAN DIEGO (BRAIN) — California-based leather saddle company Selle Anatomica is working with UC San Diego to develop a carbon fiber road saddle that mimics the comfort of its leather saddles at considerably less weight.

Posted in Product/Tech
Posted April 6, 2015

NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event coordinator/public relations/After Service and Quality Assurance (ASQA) supervisor.

Posted in North America Tagged People
Posted April 6, 2015

BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing products from The Robert Axle Project, which sells 12mm thru-axles that allow attachment of trailers to bikes, including fat bikes, with thru-axles.

Posted in Product/Tech
Posted April 3, 2015

INDIANAPOLIS (BRAIN) — Yuba Bicycles has hired a new sales rep agency for the Upper Midwest and Great Lakes region. Bob Sharpe of PedalFree.net will sell Yuba's lineup of cargo bikes in Wisconsin, Illinois, Indiana, Iowa, Michigan, Ohio, Kentucky, Tennessee and western Pennsylvania.

Posted in North America Tagged Sales Reps
Posted April 3, 2015

MARIN, Calif. (BRAIN) — British cycling journalist Carlton Reid is traveling the U.S. this year on a book tour, but also looking to interview industry folk who remember the Bike Boom days of the 1970s, as research for his next book.

Posted in North America Tagged Media/Publishing
Posted April 3, 2015
BRAIN interviews the guy who runs one of the world's most-visited bike websites — in his spare time.

(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.

Posted in Industry News Tagged People / Web/Internet / Media/Publishing
Posted April 3, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products is planning a major June dealer event near its headquarters as part of a wide new strategy of bolstering its relationship with its dealers.

Posted in North America

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