SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.
WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles.
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.
STOCKHOLM (BRAIN) — POC has extended its sponsorship of Scottish mountain biker Danny MacAskill by another three years, through 2019.
POC has been working with MacAskill since 2009.
PLAINFIELD, Ind. (BRAIN) — Endura has hired Alan Rowland to represent the brand in Northern California.
Rowland has more than 25 years of sales experience in representation and senior management across the cycling, run, and ski industries. He is now based in the Bay Area.
SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.
IRVINE, Calif. (BRAIN) — In a letter sent to retailers Monday, Shimano American announced that it is raising its wholesale prices between 9 and 14 percent on parts produced primarily at its Japanese factories.
SAN FRANCISCO (BRAIN) — Donny Perry, the retail educator at Specialized Bicycles, author and speaker, is working with Myagi to offer 11 "Leading Out Retail" training videos and quizzes.
PORTLAND, Ore. (BRAIN) — Efficient Velo Tools has updated its pricing so that some of its tools now have the same price for wholesale or consumer customers. The company also has announced updates to its bearing press tool.
VALLEJO, Calif. (BRAIN) — Wren Sports, LLC has appointed Cranknuts as its European fork distributor and service center.
MEMPHIS, Tenn. (BRAIN) — True Temper has decided to phase out its bicycle frame tubing program over the next year. The Memphis-based company will accept orders for its steel tubing through the end of this year; all production and shipments will end March 31, 2017.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says momentum is increasing for its new fall trade event in North Carolina, the Fall CycloFest. The event organizer announced Friday that Trek Bicycle is among the major brands committed to display at CycloFest.
ALBUQUERQUE, N.M. (BRAIN) — Lindarets, LLC, has licensed its catalog of bicycle parts and accessories to Minnesota's Wolf Tooth Components, which will manufacture and market the products under its name.
GREENVILLE, S.C. (BRAIN) — Michelin North America's bicycle tire division has started enforcing a new "Unilateral Minimum Advertised Price" (UMAP) policy that includes the prohibition of third party sales of its products.
WASHINGTON (BRAIN) — Rocky Mountain is recalling 17,300 bikes in the U.S and 61,000 in Canada because the front quick release can come in contact with the disc brake rotor.
VENTURA, Calif. (BRAIN) — Zeitbikes has hired 3 Red Bikes, owned by Ray Donovan, as its sales reps for New England.
NORTHVALE, N.J. (BRAIN) — Jamis and Nirve Bicycles have hired Doug Hall, Michael King and Kory Pitcher as new U.S. territory sales reps, effective immediately.