News

Posted December 20, 2016

MORGAN HILL, Calif. (BRAIN) — In a letter emailed to U.S. and U.K. dealers on Monday, Specialized announced that it's moving its model year 2018 retailer event to September 2017.

Posted in North America Tagged Tradeshows and conferences
Posted December 20, 2016
The Year of the Rooster Velo saddle.

LONGMONT, Colo. (BRAIN) — It's not often that foam is in the news, but when the world's largest bike saddle maker, Velo Saddle, says it has begun using its first new padding material in 35 years, it's worth paying attention.

Posted in Product/Tech
Posted December 20, 2016
Tiffanie McKenzie

BOULDER, Colo. (BRAIN) — RockyMounts has announced its first outside sales reps, Tiffanie McKenzie and Tom Roth, who will work with retailers in the South- and Northeastern U.S., respectively. They report to Rod Judd, RockyMount's sales director.

Posted in North America Tagged People
Posted December 20, 2016

SANTA CLARITA, Calif. (BRAIN) — Recently retired pro road racer Jon Hornbeck is the new editor of Hi-Torque Publication's Road Bike Action magazine. 

Posted in North America Tagged People / Media/Publishing
Posted December 20, 2016

VALLÀ, Treviso, Italy (BRAIN) — The Italian clothing brand Global Sports Gear (GSG) has agreed to sponsor and supply the AG2R La Mondiale pro cycling team for the 2017 and 2018 seasons.

Posted in International Tagged Racing & Sponsorship
Posted December 20, 2016

LYON, France (BRAIN) — Shimano Europe has announced plans to open a new distribution center here to serve its French and Italian customers. It will be the third distribution center for Shimano in Europe, joining locations in the Netherlands and Poland.

Posted in International
Posted December 20, 2016
Will Ross winning the 2016 Fat Bike Birkie race.

VALLEJO, Calif. (BRAIN) — For the 2017 season, Wren Sports will sponsor the 9:ZERO:7 Factory Team, which includes Alaska's Will Ross, one of the most successful fat bike racers in the U.S.

Posted in North America
Posted December 20, 2016

AUSTIN, Texas (BRAIN) — Organizers of the 2017 Triathlon Business International Conference have announced more speakers and agenda items for the event, which will be held Jan. 22-24 in Dallas.

Posted in North America Tagged Tradeshows and conferences
Posted December 20, 2016

MINNEAPOLIS (BRAIN) — Two partners — including one bike industry veteran — have bought Velofix franchise rights to the entire state of Minnesota in what the mobile bike repair franchiser said was its largest U.S. deal to date.

Posted in Retail News
Posted December 20, 2016

LAKEWOOD, Calif. (BRAIN) — Tern has chosen an unusual way to deliver the Vektron bike to crowd-funding backers: through its dealers.

Posted in North America Tagged Electric bike
Posted December 19, 2016

MAJORCA, Spain (BRAIN) — A racer from Little Rock, Arkansas, will join the Canyon/SRAM Women's World Tour team for 2017 after being chosen from about 1,200 women who showed their talent on the Zwift indoor cycling application this year.

Posted in International Tagged Racing & Sponsorship
Posted December 19, 2016

CHARLOTTE, N.C. (BRAIN) — Bike2020.com, an online marketplace for new, closeout and overstock bikes for pickup at local bike shops, has announced an upgrade of the site that includes an expanded platform for advertising by bike industry brands.

Posted in Industry News
Posted December 19, 2016

ALLENTOWN, Pa. (BRAIN) — The National Bicycle Dealers Association has renewed its contract with the Gluskin Townley Group to produce the NBDA's annual U.S. Bicycle Market Overview.

Posted in Studies/Reports
Posted December 19, 2016

ATLANTA (BRAIN) — Wahoo Fitness is working with dealers around the world to install KICKR Experience Stations at 150 locations. The Experience Stations include a KICKR trainer and display integrated with the Zwift online cycling app so consumers can test out the system. 

Posted in Retail News
Posted December 19, 2016

VANCOUVER, British Columbia (BRAIN) — Mobile bicycle repair franchiser Velofix said it is ending 2016 with 300 percent revenue growth over last year. The company added 44 new shops in the year, bringing its total to 89 franchise territories covered.

Posted in Retail News
Posted December 19, 2016
Next Handmade Show is in Salt Lake City in March.

SALT LAKE CITY, Utah (BRAIN) — Tickets are now on sale for the general public to attend the next edition of the North American Handmade Bicycle Show, which is being held here March 10-12, 2017.

Posted in North America Tagged North American Handmade Bicycle Show
Posted December 19, 2016

MUKILTEO, Wash. (BRAIN) — FSA now offers a website to help retailers and consumers choose the correct headset for their bikes. 

Posted in Product/Tech
Posted December 19, 2016
Young Liu and Bonnie Tu.

TAICHUNG, Taiwan (BRAIN) — Giant Manufacturing announced some historic management changes following a board of directors meeting Friday. Company founder King Liu is retiring as the company's chairman and Tony Lo is retiring as CEO. 

Posted in International Tagged Omnichannel / People
Posted December 19, 2016

MADRID, Spain (BRAIN) — Bkool is again sponsoring an indoor cycling competition that includes participants from more than 30 countries. The competition makes use of the Bkool Simulator to allow participants to ride simulated stages from the Tour de France, La Vuelta, Rio Olympic games and other routes. 

Posted in International
Posted December 19, 2016

ST. GEORGES, Quebec (BRAIN) — Procycle Group has appointed Daniel Marrett to the position of marketing director for its Rocky Mountain bicycles brand.

Posted in North America

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