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Posted May 6, 2015

OGDEN, Utah (BRAIN) — Mike Wilson has been named the North American marketing manager for Mavic and Suunto, two brands owned by Amer Sports.

Posted in North America
Posted May 6, 2015
Brandt in 1977. Photo by Peter Johnson.

PALO ALTO, Calif. (BRAIN) — Jobst Brandt died Tuesday at age 80 after a long illness.

Posted in North America
Posted May 6, 2015
An image from one of the patents involved.

PETALUMA, Calif. (BRAIN) — E-Thirteen and MRP have entered into a co-licensing agreement that covers their respective intellectual property relating to direct-mount bashguards.

Both companies have used direct-mount guards since 2007.

Posted in North America
Posted May 6, 2015

BOSTON (BRAIN) — Vittoria Industries North America has hired Derek Griggs as regional sales representative for New England.

Posted in North America Tagged Sales Reps
Posted May 6, 2015

LEAMINGTON SPA, U.K. (BRAIN) — The British bicycle security brand Hiplok has hired Aspekt Brand Communications to handle the launch of the Hiplok Gold wearable bike lock.

Posted in North America
Posted May 6, 2015

LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now distributing Cycle Group Inc.'s Promax and BOX Components brands.

CGI is a Southern California-based supplier of aftermarket bicycle components under the BOX and Promax brand names. CGI is led by U.S. Bicycling Hall of Famer Toby Henderson.

Posted in North America
Posted May 5, 2015
Wren (left) with Akey at the Sea Otter last month.

VALLEJO, Calif. (BRAIN) — Wren Sports, which recently expanded its suspension fork lineup from two to 40 models, has announced that retailer Cambria Bicycle Outfitter will operate its first U.S. service center.

Posted in North America
Posted May 5, 2015

BEE CAVE, Texas (BRAIN) — Cycle Commerce, being launched by a Texas bike retailer, will offer bike shops three services related to profitability and efficiency. All three services essentially let a shop farm out aspects of their businesses that aren’t directly related to customer service and sales.

Posted in North America
Posted May 5, 2015

WORCESTER, Mass. (BRAIN) — Landry's Bicycles is expanding to seven stores with a new store opening in Worcester later this month.

Posted in Retail News
Posted May 5, 2015

VANCOUVER, British Columbia (BRAIN) — Momentum magazine has launched an online store to sell city cycling essentials such as bags, baskets, lights, helmets and casual clothing to everyday riders.

Posted in North America
Posted May 4, 2015
The Momentum iNeed Street Mid-Step model.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is adding a new bike brand, Momentum, aimed at new bike recreational riders. The company said the new brand is inline with recent research on bicycle use in America.

Posted in Product/Tech
Posted May 4, 2015

BOULDER, Colo. (BRAIN) — Denmark-based CeramicSpeed has purchased UltraFast Optimization, a Colorado company that puts chains through a special treatment to reduce friction.

UltraFast Optimization was a subsidiary of Friction Facts, an independent testing company founded by Jason Smith.

Posted in North America
Posted May 4, 2015

LEXINGTON, S.C. (BRAIN) — Hawley is now a U.S. distributor for BeetElite supplements.

Posted in North America
Posted May 4, 2015
Reorganization of Oakley expected to double brand's revenue in three years.

MILAN (BRAIN) — Italian eyewear maker Luxottica Group, parent of brands including Oakley, Arnette and Ray-Ban, reported Monday that first-quarter net profit surged almost 34 percent to 210.4 million euros ($234.7 million) as sales in North America rose 29.4 percent and foreign exchange rates provided "a material tai

Posted in North America Tagged Earnings/Financial Reports
Posted May 4, 2015

HELSINKI (BRAIN) — Amer Sports has agreed to Sports Tracker, a company that offers mobile apps that track sporting activities. Like Amer, Sports Tracker is based in Finland.

Posted in Product/Tech Tagged Mergers/Acquisitions
Posted May 4, 2015

BOULDER, Colo. (BRAIN) — Stages Cycling has released a firmware update for its power meter and an update to its mobile app. 

Posted in Product/Tech
Posted May 4, 2015

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has released the Cyclone Bike Shopper mobile app. The app allows Cyclone dealers to make orders, search Cyclone's catalog, create shopping lists, save favorite carts, scan items into carts, and manage payments.

Posted in North America
Posted May 4, 2015

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has announced key changes to its U.S. sales department.

Posted in North America Tagged People / Sales Reps
Posted May 4, 2015

SEATTLE (BRAIN) — REI announced Friday that it will open a third distribution center — located in the Phoenix-area suburb of Goodyear, Ariz. — to speed delivery of product to the outdoor co-op's stores and customers in the Southwest.

Posted in Retail News
Posted May 4, 2015

NEW YORK (BRAIN) — British folding bike maker Brompton and iconic U.K. music label and retailer Rough Trade have joined forces to open the Brompton Bike Café at Rough Trade NYC, a gathering place for cyclists in the trendy Williamsburg section of Brooklyn.

Posted in Retail News

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