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Posted July 15, 2015
The new shoes, available this fall, span six bike-shoe categories.
The new XM9 Cross Mountain shoe.

IRVINE, Calif. (BRAIN) — Shimano this week announced details on 18 new bike shoes, across six different shoe categories.

Posted in Product/Tech
Posted July 15, 2015

MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.

Posted in North America
Posted July 15, 2015

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News' lastest print issue, the July 15 edition, features coverage of the retail scene in Vancouver, where recent improvements to cycling infrastructure are leading to growth in bike sales.

Posted in Retail News Tagged BRAIN News / From the Magazine
Posted July 15, 2015

COSTA MESA, Calif. (BRAIN) — — Do you consider yourself to be an "inspirational leader," a "strategic thinker" and, yes, a "visionary"?

If so, the National Bicycle Dealers Association wants you to be its next executive director.

Posted in Retail News
Posted July 14, 2015
Details to come in October; in the meantime, Felt takes the wraps off new 27.5-plus hardtails dubbed Surplus.
Prototype of the 2016 Felt Surplus 27.5-plus hardtail
IRVINE, Calif. (BRAIN) — Brian Wilson, Felt’s product developer, wants to break the news on a new mountain bike category Felt will launch in October in Europe. “I can’t tell you more or the boss will … ,” and his voice trailed off as he explained what would happen if he said too much. But what he did say was this: The category will be called “Decree.”
Posted in Industry News
Posted July 14, 2015

LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.

Posted in North America
Posted July 14, 2015

WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S.

Posted in North America
Posted July 14, 2015
IRVINE, Calif. (BRAIN) — Felt Bicycles announced Tuesday that it will end traditional new model year introductions after its 2016 line and revert to what it calls “The Living Line.” Michael Forte, Felt’s general manager, said that traditional model years will cease at Felt and that decision could lead to its exit from Eurobike and Interbike this year.
Posted in Industry News Tagged Tradeshows and conferences / Interbike
Posted July 14, 2015

WESTPORT, Mass. (BRAIN) — Marka Spalding Wise, a familiar face to generations of New England road and cyclocross racers, died Friday in Fall River, Massachusetts, following a short period of rapidly declining health. She was 80.

Posted in North America
Posted July 14, 2015

MIAMI (BRAIN) — Cipollini USA has recently hired Ming Tan as its national sales and marketing contract manager.

Tan, the head of MC² Sports Specialists, brings over 25 years of experience in the cycling industry and has worked with brands such as Look Cycle, Ritchey Design, and Capo Cycling Apparel.

Posted in North America
Posted July 14, 2015

DURANGO, Colo. (BRAIN) — Several more mountain bike race legends from the 1990s are expected to participate in Todd and Ned's Durango Dirt Fondo, an event being held this September to celebrate the 25th anniversary of the first UCI mountain bike world championships, held in Durango in 1990.

Posted in North America Tagged Consumer Expos and Rides
Posted July 14, 2015

PROVIDENCE, R.I. (BRAIN) — This year's New England Builders' Ball, which features displays from many handmade bike makers, will be held at the Roger Williams Park Casino this year. The Ball is held during the KMC Cyclo-Cross Festival Presented by Maxxis.

Posted in North America Tagged Consumer Expos and Rides
Posted July 14, 2015

SAUSALITO, Calif. (BRAIN) — Consumer-direct brand Bulls Bikes USA will launch a U.S. ambassador program for the 2015/2016 calendar year.

Posted in North America
Posted July 14, 2015

KENT, Wash. — A flat market, a proliferation of niche lifestyle brands and the growing dominance of Trek, Specialized and Giant at specialty retail has led Accell North America to reposition its Raleigh brand in the marketplace.

Posted in North America
Posted July 13, 2015

SALT LAKE CITY (BRAIN) — POC has named Adam Bookwalter the brand's North American bike sales manager. Bookwalter will join POC starting July 15.

Posted in North America Tagged People
Posted July 13, 2015

ST. LAURENT, Quebec (BRAIN) — Bombtrack Bicycle Company of Cologne, Germany, has signed a multi-year distribution agreement for Canada with Outdoor Gear Canada.

Bombtrack is owned by We Make Things, a BMX supplier; OGC also distributes We Make Things' BMX products in Canada.

Posted in North America
Posted July 13, 2015

LOUISVILLE, Ky. (BRAIN) — Early-bird rates for the 2016 National Handmade Bicycle Show, offering a $100 savings on any booth space, end this Wednesday, July 15.
Available booth spaces include 10x10, 10x20, 20x20 or New Builder Tables.

Posted in North America Tagged North American Handmade Bicycle Show
Posted July 13, 2015

ROSSANO VENETO, Italy (BRAIN) — Giuseppina Ferronato, who owned the Selle San Marco saddle company with her family, died Saturday. 

"Giuseppina will be remembered for her commitment and passion that always distinguished her job in Selle San Marco," the company said in a statement this weekend.

Posted in International
Posted July 10, 2015
LONGMONT, Colo. (BRAIN) — Liv will return as sponsor of the women’s category of the Wheelers & Dealers industry race at this year’s Clif Bar CrossVegas, race organizer Watts Marketing announced Friday.
Posted in North America Tagged Competition / Events / Interbike
Posted July 10, 2015
BELLINGHAM, Wash. (BRAIN) — Following an extensive remodel, longtime Pacific Northwest retailer Jack’s Bicycle Center has reopened as a Giant Partner Store.
Posted in Retail News

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