TORONTO, Canada (BRAIN) — Cervélo announced a new bike model on Tuesday, a time trial and triathlon bike that is more affordable than its top-of-the-line P5. The new P3 will retail for $5,400 built up with Shimano Dura-Ace 9000 parts.
OAKDALE, MN (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike opened registration Monday for retailers and media planning to attend this year's show. Show organizers also opened registration for its consumer day, called Interbike by Invitation.
BOULDER, CO (BRAIN) — Bike geeks and computer geeks (and one and the same) will come together next month at a "Hackfest" here, where developers will be challenged to come up with bike-themed mobile or web applications in three hours or less.
CHICAGO, IL (BRAIN) — SRAM on Monday went public with its long-rumored 11-speed road groups and hydraulic disc and rim brake options for the road.
BOULDER, CO (BRAIN) — Retail sales are trending down through the first quarter this year compared to last year but that’s no reason for suppliers to panic, JJ Rudman, retail analyst for Leisure Trends Group, told attendees on a webinar yesterday.
TEMPE, AZ (BRAIN) — Pivot Cycles has promoted Lisa Cramton to marketing manager.
BETHEL, CT (BRAIN) — Dorel is launching Cannondale Sports, its first company owned store, to sell and display bikes from Cannondale, GT, Schwinn and Mongoose as well as Cannondale and Sugoi apparel, and parts and accessories. It will also offer Guru fit.
AIGLE, Switzerland (BRAIN) — The UCI said it won't enforce a rule this season that penalized its licensed athletes who competed in non-sanctioned events. But cycling's international governing body said it plans to enforce the rule next season.
COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association has hired Rich Kelly as project director to head up new initiatives that will enhance the benefits available to the retail group’s members.
AUSTIN, TX (BRAIN) — Several noted critics of Lance Armstrong are venturing into the retired racer's hometown this month to speak at a symposium about doping in cycling.
WASHINGTON, DC (BRAIN) — The U.S. Senate has approved REI's chief executive Sally Jewell as Secretary of the Interior.
SEATTLE, WA (BRAIN) — The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past.
NEWBURY PARK, CA (BRAIN) — Barbara Greenlee of Bothell, Washington, is the latest winner of the Liv/giant bike design contest, which the Giant USA-owned women's bike brand runs with the Young Survival Coalition.
BOULDER, CO (BRAIN) — Leisure Trends Group will present a webinar Thursday that will include 2012 retail sales data and a look at emerging product categories, including new technologies.
SAN JUAN CAPISTRANO, CA (BRAIN) — Participants in this year's RTC Viva Bike Vegas Gran Fondo, held in Las Vegas the day after Interbike closes, will be allowed in to the show for part of its final day.
FRIEDRICHSHAFEN, Germany (BRAIN) — German Chancellor Angela Merkel will attend opening day of the Eurobike trade show this year, Wednesday, August 28.
Merkel will take about two hours to officially open Eurobike and then tour the show.