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Posted June 9, 2016

LEOMINSTER, Mass. (BRAIN) — When the only bike shop in Leominster, Gear Works Cyclery, closed in March, Nate Jones decided it was finally time to open his own store.

Posted in Retail News
Posted June 9, 2016

SAINT AUGUSTIN-DES DESMAURES, Quebec (BRAIN) — Louis Garneau Sports is launching a new program that will share revenue from online sales and custom clothing sales with committed Garneau dealers in the same sales territory. 

Posted in North America
Posted June 8, 2016
Cycle Neron

MONTRÉAL (BRAIN) — David Bryson has been a specialty retailer since the 1980s, first riding the windsurfing craze from boom to bust and then running a well-regarded ski shop that sold Specialized bikes in the summer.

Posted in Retail News Tagged BRAIN News / BRAIN Dealer Tour
Posted June 8, 2016

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association will offer 16 new NBDA Super Seminars at this year’s Interbike expo, with sessions planned Sept. 20-22 at the Mandalay Bay Convention Center’s South Pacific ballrooms A and B.

Posted in Retail News Tagged Tradeshows and conferences / Interbike
Posted June 8, 2016

WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.

Posted in North America Tagged Media/Publishing / PressCamp
Posted June 8, 2016

OLNEY, Ill. (BRAIN) — Rob Aguero has joined Magura USA as brand manager for Lightweight. Magura USA is the exclusive distributor of Lightweight wheels and frames in North America.

Posted in North America Tagged People
Posted June 8, 2016

KAILUA, Hawaii (BRAIN) — The Bike Shop has moved its store in Kailua three blocks south to a more spacious and visible location. The retailer, which also operates stores in Honolulu and Aiea, has served Oahu since 1970 and Kailua since 1987.

Posted in Retail News
Posted June 8, 2016

AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.

Posted in North America
Posted June 7, 2016

MONTRÉAL (BRAIN) — On our first day touring bike shops in this proud and historic city, the BRAIN Dealer Tour saw a mature market and riding community, with stable, long-standing retailers who serve passionate roadies, commuters and adventurers.

Posted in Retail News Tagged BRAIN News / BRAIN Dealer Tour
Posted June 7, 2016

NAPA, Calif. (BRAIN) — When Brad Dropping, owner of Napa Valley Bicycle Tours, learned that a section of Napa Valley’s first separated bike path would open this summer, he began looking for a space for another location.

Posted in Retail News
Posted June 7, 2016

MONTRÉAL (BRAIN) — Bicycle Retailer's first Dealer Tour of 2016 begins Tuesday morning in Montréal as editors set out on bikes to visit a dozen bike shops in this francophone city.

Posted in Retail News Tagged BRAIN Dealer Tour
Posted June 6, 2016

WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.

Posted in North America
Posted June 6, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Monday that it will offer a new Marketplace opportunity at this year’s OutDoor Demo (ODD) designed to encourage on-site sales of new products and closeouts to retailers and their staffs.

Posted in North America Tagged Events / Tradeshows and conferences / Interbike
Posted June 6, 2016

LEXINGTON, South Carolina (BRAIN) — Hawley has signed on as Blackburn’s exclusive distributor for bike products in the U.S., complementing the accessories brand’s existing direct business.

Posted in North America Tagged Distributor news
Posted June 6, 2016
Paul Lew (left) and Edco owner and CEO Rob van Hoek

PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.

Posted in North America Tagged People
Posted June 3, 2016
Former Vista Outdoor, BRG Sports and Nike exec starts at the power meter company in August.

BOULDER, Colo. (BRAIN) — Stages Cycling has hired Bernie Doering from Vista Outdoor. Doering will head marketing and sales for Stages Cycling's outdoor business, a new position for the company, which sells power meter cranks for bikes as well as stationary bikes for the fitness club market.

Posted in North America
Posted June 3, 2016

BREMBATE, Italy (BRAIN) — Italty's 3T Cycling Srl will acquire THM Carbones GmbH, a high-end carbon components brand based in Germany. The companies said the acquisition will be completed in August.

Posted in International Tagged Mergers & Acquisitions
Posted June 3, 2016

BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record. 

Posted in North America
Posted June 3, 2016

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country. 

Posted in North America
Posted June 2, 2016
The Slovenian tool brand now supplies four UCI WorldTour teams.

LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar,  Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.

Posted in International Tagged Racing & Sponsorship

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