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Posted April 13, 2016

MONTEREY, Calif. (BRAIN) — Vittoria Industries North America is launching its latest additions to its graphene-enhanced wheel range at this week's Sea Otter Classic. The Qurano 30C, 46C and 60C are tubeless-compatible carbon clincher wheels.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 13, 2016
Robbie Kellman Baxter wants you to eliminate your customers and replace them with members. And she's written a book to tell you why you should do it, and how.
Posted in Retail News
Posted April 13, 2016

MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic
Posted April 13, 2016
White Industries’ MR30 crankset.

MONTEREY, Calif. (BRAIN) — If you enjoy farmers markets because you can talk with the farmer who grew the vegetables you plan to eat, then check out the following companies that make products in their U.S. factories in a state near you.

Posted in North America Tagged Sea Otter Classic
Posted April 13, 2016
MONTEREY, Calif. (BRAIN) — Whether you’re a first-timer or a veteran, we’re glad you’re into grabbing life by the moments because we’ve planned some fun things for you to do this year at the Subaru Sea Otter Classic powered by SRAM.
Posted in North America
Posted April 12, 2016
The OG1 in Matte Lavender.

PORTLAND, Ore. (BRAIN) — The Vanilla Workshop is introducing a new line of stock road bikes to complement its custom-made models. The Speedvagen Ready-Made bikes are still built, painted and assembled in the company's Portland factory.

Posted in Product/Tech
Posted April 12, 2016

OLNEY, Ill. (BRAIN) — Magura USA has started distributing Lake Cycling shoes in North America, from its warehouse here.

Posted in North America
Posted April 12, 2016
The KneePro One Lite.

HUNTINGTON BEACH, Calif. (BRAIN) — Slytech Protection is introducing new lines of knee and elbow protectors at a range of price points. 

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 12, 2016

IRVINE, Calif. (BRAIN) — Felt Bicycles continues to expand its offroad model line with a new aggressive 27.5 model to be officially unveiled this week at the Sea Otter Classic.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 11, 2016

GOLDEN, Colo. (BRAIN) — Colorado-based Feedback Sports has acquired Scorpion Bike Stands LLC, which was based in Dana Point, California. The purchase includes patents and trademarks associated with the Scorpion bicycle stand developed by Scorpion founder Mike Diorio.

Posted in North America Tagged Mergers & Acquisitions
Posted April 11, 2016

PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.

Posted in North America
Posted April 11, 2016

PORTLAND, Ore. (BRAIN) — Bicycle shipping service BikeFlights.com has launched a "Buck Up for Bikes" advocacy program to support the National Interscholastic Cycling Association.

Posted in North America
Posted April 11, 2016

DURANGO, Colo. (BRAIN) — Tailwind Nutrition has expanded its use of non-GMO ingredients to the brand's entire line of products.

Besides being GMO-free, Tailwind products are billed as all-natural, dairy-, soy- and gluten-free, and easy on the stomach.

Posted in Product/Tech
Posted April 11, 2016

OGDEN, Utah (BRAIN) — Mavic's trademark yellow race neutral support vehicles will be provided by Volkswagen this year at North American events.

Posted in North America
Posted April 8, 2016
SEATTLE (BRAIN) — With help from neighbors, the city and the bike industry — including a chastened Specialized Bicycle — G&O Family Cyclery is coming back with a new, temporary location a month after a gas-line explosion nearly destroyed its shop.
Posted in Retail News
Posted April 7, 2016

LONGMONT, Colo. (BRAIN) — Retailers Rick and Jill Emerson, who own Bike-n-Hike in Longmont, are welcoming Colorado's spring season with open arms this year. As recipients of BRAIN's second Retail Remodel Project, the Emersons are already seeing positive results all around.

Posted in Retail News Tagged BRAIN News
Posted April 7, 2016
Longtime freestyle site adds BMX racing coverage after BMX Plus! ends publication.

CARLSBAD, Calif. (BRAIN) — RIDE BMX, a longstanding freestyle BMX website, is adding a racing section to its site. The site's operators said Hi Torque Publication's decision to stop publishing BMX Plus! magazine last year spurred their move.

Posted in North America Tagged Media/Publishing
Posted April 7, 2016

TULSA, Okla. (BRAIN) — Voters here on Tuesday approved spending $15 million to build a new BMX racing facility, including the new headquarters of USA BMX and the American Bicycle Association, which plans to move from Arizona to Oklahoma this year.

Posted in North America
Posted April 7, 2016

SCOTTS VALLEY, Calif. (BRAIN) —  Giro Sport Design and co-sponsors Charge Bikes and SRAM will produce the second edition of its Grinduro festival this fall in Quincy, California. The event, which includes a enduro/gravel grinder competition, live music, food and camping, will be held Oct.

Posted in North America Tagged Consumer Expos and Rides
Posted April 7, 2016

MONTEREY, Calif. (BRAIN) — Park Tool will show its new TS-4 Professional Wheel Truing Stand at next week's Sea Otter Classic.

Posted in Product/Tech Tagged Sea Otter Classic

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