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North America

WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.

Tagged Media/Publishing / PressCamp

OLNEY, Ill. (BRAIN) — Rob Aguero has joined Magura USA as brand manager for Lightweight. Magura USA is the exclusive distributor of Lightweight wheels and frames in North America.

Tagged People

AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.

WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Monday that it will offer a new Marketplace opportunity at this year’s OutDoor Demo (ODD) designed to encourage on-site sales of new products and closeouts to retailers and their staffs.

Tagged Events / Tradeshows and conferences / Interbike

LEXINGTON, South Carolina (BRAIN) — Hawley has signed on as Blackburn’s exclusive distributor for bike products in the U.S., complementing the accessories brand’s existing direct business.

Tagged Distributor news
Paul Lew (left) and Edco owner and CEO Rob van Hoek

PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.

Tagged People
Former Vista Outdoor, BRG Sports and Nike exec starts at the power meter company in August.

BOULDER, Colo. (BRAIN) — Stages Cycling has hired Bernie Doering from Vista Outdoor. Doering will head marketing and sales for Stages Cycling's outdoor business, a new position for the company, which sells power meter cranks for bikes as well as stationary bikes for the fitness club market.

BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record. 

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country. 

New hires join with experience from BRG Sports, Gap, Coach, and Nike.

SAN FRANCISCO  (BRAIN) — Timbuk2 has made four key executive appointments, saying the new hires signal "a new era in leadership" at the company. The new hires include Azul Couzens who was most recently the director of marketing at BRG Sports. Couzens is joining Timbuk2 as head of marketing.

Tagged People
Ken Meidell

Meidell has more than 15 years experience in executive roles at Outdoor Research and Cascade Designs, and previous positions in technology and consulting.

Jordahl has been with Framed a year and a half. His duties have included managing Framed’s retail shop in St. Paul and working in sourcing and as a rep coordinator for the brand.

Tagged People

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products, Inc. has brought on two new sales representation teams to its U.S. sales force.

Tagged Sales Reps

BERKELY, Calif. (BRAIN) — The National Interscholastic Cycling Association has two new board members, Dan Brooks from Georgia and Susan Helm-Murtagh from North Carolina.

WILTON, Conn. (BRAIN) — Cycling Sports Group has named Kelly Dredge senior experiential and retail marketing manager for North America.

Tagged People

NORTH VANCOUVER, British Columbia (BRAIN) — Knolly Bikes has hired Paul Nash, who started as the brand's general manager on May 2. The company said Nash's hire was part of its next step in streamlining operations and increasing the brand's market penetration globally.

Tagged People

LEXINGTON, S.C. and LEVIS, Quebec (BRAIN) — Hawley-Lambert has hired Pat McGinnis as its vice president of commercial. McGinnis comes to Hawley-Lambert from FreeMotion Fitness, and Raleigh America previously.

Tagged People

ST. CHARLES, Ill. (BRAIN) — Sigma Sport USA recently moved. The company's lease was up and it found a building in a better location, closer to employees' homes, downtown St. Charles, bike and run trails and UPS, FedEx and USPS drop-off locations.

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corporation and Outdoor Gear Canada have reached a multi-year distribution agreement making OGC Marzocchi's exclusive distributor for Canada.

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