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North America

Posted April 7, 2014

LONG BEACH, Calif. (BRAIN) — David Meredith, formerly co-owner of mountain bike brand One Ghost Industries, has joined Tenneco-Marzocchi in the newly created role of North American sales/marketing coordinator. He started with the company April 1.

Posted in North America Tagged People
Posted April 4, 2014

WILTON, Conn. (BRAIN) — Cannondale is expanding its digital and print newspaper, the Cannondale Gazette, to six issues this year.

Posted in North America
Posted April 4, 2014

MONTEREY, Calif. (BRAIN) — Automated video editing provider Magisto is working with the Sea Otter Classic to help attendees create and share videos from the event.

Posted in North America Tagged Sea Otter Classic
Posted April 3, 2014

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is now producing a monthly email newsletter for consumers, called BikeLove.

Posted in North America
Posted April 3, 2014

FOXBOROUGH, Mass. (BRAIN) — Todson president Neal Todrys is apologizing to retailers and reversing course after the company's announcement of a charity giveaway drew the ire of dozens of store owners last week.

Posted in North America
Posted April 3, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycle has added 10 new outside reps to its sales force, in addition to its in-house sales and customer service team.

Posted in North America
Posted April 3, 2014

BROOKLYN, N.Y. (BRAIN) — Lifestyle bike brand Brooklyn Bicycle Co. has hired Gary Thornton as national sales manager. Thornton will oversee the brand’s growing dealer base and manage a network of independent sales reps. He’s based out of the company’s Williamsburg, Brooklyn, headquarters.

Posted in North America Tagged People
Posted April 3, 2014

MORGAN HILL, Calif. (BRAIN) — Specialized and Strava have collaborated on a new social media platform, Strava Shop Pages, for retailers to build community around their businesses, better serve customers and get more people on bikes.

Posted in North America Tagged Web/Internet / Mobile bike apps
Posted April 2, 2014

SANDY, Utah (BRAIN) — Carbon fiber and aerodynamics expert Paul Lew will oversee U.S. and overseas marketing for Reynolds Cycling as sales and marketing manager Rob Aguero shifts his focus exclusively on sales. Reynolds said the move was prompted in part by growth in key accounts and OEM business.

Posted in North America Tagged People
Posted April 2, 2014

ST. AUGUSTIN DE DESMAURES, Quebec (BRAIN) — Louis Garneau will start a demo tour this month that will visit stores across Canada and in select U.S. locations, allowing consumers to test ride Garneau bikes.

Posted in North America
Posted April 2, 2014

ALISO VIEJO, Calif (BRAIN) — Highway Two is introducing a new B2B website and is promoting it with a retail raffle tied into its launch. Retailers who place orders on h2b2b.com will qualify for the raffle drawing. 

Posted in North America
Posted April 1, 2014

BOULDER, Colo. (BRAIN) — Power meter supplier Stages Cycling has hired former USA Cycling coach Benjamin Sharp as its power education specialist. Sharp will create content and support Stages-sponsored teams as well as dealers and coaches.

Posted in North America Tagged People
Posted April 1, 2014
Mary Burke Q&A, winter weather woes, Taipei show coverage, and more in latest issue.

LAGUNA HILLS, Calif. (BRAIN) — An interview with former Trek executive Mary Burke, who is running for governor in Wisconsin, highlights the April 1 edition of Bicycle Retailer & Industry News, which is arriving in subscribers' mailboxes this week.

Posted in North America Tagged BRAIN News
Posted April 1, 2014

VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports sales were down nearly 6 percent last year, as the dynamic company wrestled with market changes across its categories.

Posted in North America Tagged Earnings/Financial Reports
Posted April 1, 2014

LAGUNA NIGUEL, Calif. (BRAIN) — After launching this year at the seaside Terranea Resort in Southern California, Lifeboat Events’ PressCamp Winter will head inland to Westlake Village for its second edition, set for Jan. 27-30, 2015.

Posted in North America Tagged PressCamp
Posted March 31, 2014

NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.

Posted in North America Tagged People
Posted March 31, 2014

CHICAGO (BRAIN) — To better serve dealers, SRAM is extending its U.S. Dealer Service Call Center hours by two hours to 9 a.m. to 8 p.m. Eastern time Monday through Thursday starting Monday. Friday hours for the Indianapolis-based call center will remain 9 a.m. to 6 p.m.

Posted in North America
Posted March 31, 2014

CHANDLER, Ariz. (BRAIN) — USA BMX has launched “Read to Ride,” an initiative for young schoolchildren aimed at helping kids make up for learning loss they experience when out of school.

Posted in North America
Posted March 28, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer have signed on a number of key brand participants and media for their upcoming event The Women’s Story, which will connect outdoor manufacturers with New York-area consumer journalists to test the latest women’s-specific products.

Posted in North America Tagged Media/Publishing / Events
Posted March 28, 2014

LOS ANGELES (BRAIN) — Lifestyle brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight years he helped build the BMX brand’s U.S. dealer base from scratch up to 1,100 retailers.

Posted in North America Tagged People

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