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North America

White Industries’ MR30 crankset.

MONTEREY, Calif. (BRAIN) — If you enjoy farmers markets because you can talk with the farmer who grew the vegetables you plan to eat, then check out the following companies that make products in their U.S. factories in a state near you.

Tagged Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Whether you’re a first-timer or a veteran, we’re glad you’re into grabbing life by the moments because we’ve planned some fun things for you to do this year at the Subaru Sea Otter Classic powered by SRAM.

OLNEY, Ill. (BRAIN) — Magura USA has started distributing Lake Cycling shoes in North America, from its warehouse here.

GOLDEN, Colo. (BRAIN) — Colorado-based Feedback Sports has acquired Scorpion Bike Stands LLC, which was based in Dana Point, California. The purchase includes patents and trademarks associated with the Scorpion bicycle stand developed by Scorpion founder Mike Diorio.

Tagged Mergers & Acquisitions

PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.

PORTLAND, Ore. (BRAIN) — Bicycle shipping service has launched a "Buck Up for Bikes" advocacy program to support the National Interscholastic Cycling Association.

OGDEN, Utah (BRAIN) — Mavic's trademark yellow race neutral support vehicles will be provided by Volkswagen this year at North American events.

Longtime freestyle site adds BMX racing coverage after BMX Plus! ends publication.

CARLSBAD, Calif. (BRAIN) — RIDE BMX, a longstanding freestyle BMX website, is adding a racing section to its site. The site's operators said Hi Torque Publication's decision to stop publishing BMX Plus! magazine last year spurred their move.

Tagged Media/Publishing

TULSA, Okla. (BRAIN) — Voters here on Tuesday approved spending $15 million to build a new BMX racing facility, including the new headquarters of USA BMX and the American Bicycle Association, which plans to move from Arizona to Oklahoma this year.

SCOTTS VALLEY, Calif. (BRAIN) —  Giro Sport Design and co-sponsors Charge Bikes and SRAM will produce the second edition of its Grinduro festival this fall in Quincy, California. The event, which includes a enduro/gravel grinder competition, live music, food and camping, will be held Oct.

Tagged Consumer Expos and Rides

OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Edler as the brand's new East Coast tech and sales rep. 

Aaron was formerly service coordinator for a Virginia bicycle retail chain and prior to that, East Coast brand activator for Raleigh Bicycles/Lapierre Bicycles.

The Viral Skeptic.

DENVER (BRAIN) — Domahidy Designs has renamed itself Viral Bikes, after founder Steve Domahidy said he realized the original name for his young company was ... Just. Not. Gonna. Work.

LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.

Tagged Sales Reps

NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.

With the increased coverage, Garneau now has a total of 26 reps in the U.S.

Tagged Sales Reps

PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Tagged Racing & Sponsorship

CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.

Tagged Mergers & Acquisitions

MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing's owners have made a $20,000 donation to a regional community college foundation to help develop a pipeline of skilled manufacturing workers in Colorado.


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