COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.
KENT, Wash. (BRAIN) — Chris Speyer, currently serving as COO of Accell North America (ANA), has been promoted to CEO, effective immediately.
LOS ANGELES (BRAIN) — Industry veteran Jackson Lynch has joined Pure Fix Cycles in the newly created position of director of marketing and brand strategy.
SAN MATEO, Calif. (BRAIN) — Action camera giant GoPro Inc. filed an S-1 form with the Securities and Exchange Commission on Monday, providing a financial picture of its operations as it prepares to go public. In its filing, GoPro said it hopes to raise $100 million with its public offering.
NEWBURY PARK, Calif. (BRAIN) — Giant is rebranding its dedicated women’s line, formerly known as Liv/Giant. Starting with model year 2015, Giant’s women’s-specific line of bikes, apparel and gear will be simply Liv. The company sent a letter to U.S. dealers Friday announcing the change.
SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.
BOULDER, Colo. (BRAIN) — The third and final winner of the Bell Built grant program for 2014 is the Richmond Regional Ride Center in Richmond, Virginia. The project accumulated 13,896 votes over the last two weeks on Bell’s Facebook page.
BOULDER, Colo. (BRAIN) — Tim Johnson's Ride on Chicago (formerly Tim Johnson's Ride on Washington) is preparing for the annual five-day bike tour benefiting PeopleForBikes.
Johnson, a pro cyclocross racer, and 24 other riders will get underway May 29 in Kansas City, finishing in Chicago June 2.
DETROIT, Mich. (BRAIN) — In order to offer a better fit for smaller riders, American bike manufacturer Detroit Bikes has announced it will begin production on a new frame style, the B-Type, early next week.
HELENA, Mont. (BRAIN) — The Montana Bicycle Guild of Helena has announced the inaugural run of the Montana Enduro Series. The series is an outgrowth of Montana’s original enduro race, the popular Helenduro series, held every year since 2009.
PROVO, Utah (BRAIN) — Action camera brand Contour, which returned to the market with a new owner earlier this year, has signed pro freerider Cam Zink to use and endorse its cameras.
KETCHUM, Idaho (BRAIN) — Club Ride Apparel is now sponsoring the Optum Pro Cycling p/b Kelly Benefit Strategies road cycling team, which is competing in the Tour of California this week.
CHARLOTTE, N.C. (BRAIN) — Gita Sporting Goods has announced that it has hired The Weller Group to represent its products in New England. Gita sells products from Giordana, Pinarello, Pegoretti, DMT, Campagnolo, MOst and Gommitalia.
SEATTLE (BRAIN) — Commuters pedaling to work in Seattle, San Diego and Austin, Texas, on Bike to Work Day, Friday, May 16, can enjoy free electrolyte drinks provided by Nuun.
LOUISVILLE, Colo. (BRAIN) — Following its recent acquisition of Alchemy Wheel Works' spoke and rim business, component and tool supplier Wheels Mfg. is now offering a wide range of Sapim and Wheelsmith spokes, including custom lengths.
PHILADELPHIA (BRAIN) — The first-ever U.S. Brompton Urban Challenge will be hosted by the City of Brotherly Love in late May. Brompton owners’ orienteering skills will be put to the test as they make their way to secret destinations and Philadelphia landmarks. The event will be held Saturday, May 31.
SACRAMENTO, CA (BRAIN) — In recognition of National Bike Month, the Silicon Valley Bicycle Coalition is sponsoring “Bike to Shop Day” on Saturday, May 17, with 90 area retailers to encourage cycling for short trips and errands and to promote shopping locally.
DETROIT (BRAIN) — Bike, watch and leather goods brand Shinola has opened a leather factory in Detroit and is now making watch straps.
The factory will expand to make small leather goods and eventually handbags, the company said.
SCOTTS VALLEY, Calif. (BRAIN) — Most retailers are unfamiliar with the Southern California company C-Preme, but its patent-pending technology that integrates a video camera inside a helmet could add some zest to future helmet sales. That’s the strategic thinking behind BRG Sports’ acquisition Tuesday of the 4-year-old helmet company, Terry Lee, chairman and CEO of BRG Sports, told BRAIN in an interview late Tuesday.