FORT COLLINS, Colo. (BRAIN) — ZC Rubber produced 100 million bike tires last year, many of which showed up on the North American market under other brands. Now the tire maker is launching its own house brand of high-end tires under the Arisun brand in the U.S.
ANAHEIM, Calif. (BRAIN) — Box Components is introducing a new logo and branding as it transitions from being a BMX parts supplier to being a full-line components brand.
WILTON, Conn. (BRAIN) — Dorel Sports, the segment of Dorel Industries that includes the company's bike brands, has added two new members to its global finance team.
NAMPA, Idaho (BRAIN) — Deity Components has hired industry veteran Mike Reisenleiter as its distribution and OEM manager.
MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.
Fisher is responsible for media strategy and outreach with a number of True clients.
ROCHESTER, N.Y. (BRAIN) — Blackout BMX Distribution is now distributing Merritt BMX products.
BOULDER, Colo. (BRAIN) — The Walton Family Foundation has awarded a $100,000 grant to PeopleForBikes in support of its Business Network.
MADISON, Wis. (BRAIN) — Saris is now accepting votes for the best bike-related poster in its Saris 5th Grade Poster Contest. The winner of the contest will get a free trip to the National Bike Summit in Washington next year.
PORTLAND, Ore. (BRAIN) — Helmet brand Nutcase is accepting submissions this month for its third annual Nutcase Unframed promotion. Anybody can submit helmet designs for a chance to win a cash prize and to put their art on helmets offered across the globe in 2017.
PASO ROBLES, Calif. (BRAIN) — The second annual Eroica California, the U.S. edition of Italy's L'Eroica, will be held April 8-10.
OGDEN, Utah (BRAIN) — Selle Royal North America is the latest bike industry company to set up shop in this community north of Salt Lake City.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Velo saddles to U.S. dealers.
BOSTON (BRAIN) — Vittoria Industries North America, the U.S. affiliate of the Italian bicycle wheel and tire manufacturer, has expanded its North American sales team with the appointment of the Tsunami Sales Group.
MANCHESTER, N.H. (BRAIN) — Members of the The Bike Coooperative can now earn rebates on purchases of products from the women's clothing brand Moxie Cycling Co.
GREENVILLE, S.C. (BRAIN) — Michelin has launched a bicycle industry purchase program tailored for employees of bike stores in the United States. The program provides a discount on Michelin bicycle tires and is being handled by Quality Bicycle Products, one of Michelin's tire distributors.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has agreed to guarantee earn-out payments to the investors who sold it RFE Holding (the holding company for Race Face and Easton Cycling) a year ago. The guarantee allows Fox to further integrate the brands.
MONTREAL (BRAIN) — Consumer-direct mountain bike brand YT Industries has expanded its presence in North America by opening a new service center in Montréal that will serve the Canadian market.
NEW YORK (BRAIN) — Taiwan-based Wellgo Pedal Corp. is suing Tern Bicycles, Mikashima Industrial, and a New York City retailer over alleged patent infringment involving a quick release pedal.
OGDEN, Utah (BRAIN) — Enve has introduced a new rim and wheels that are specifically made for cyclocross racing.
The new Enve CX rim is available in tubular only and disc brake only. It is designed to be more forgiving over rough and variable terrain.