Serfas Saddles: How We Test
North America
Posted October 10, 2012
SANTA FE, NM (BRAIN) — IMBA expects close to 400 people will attend today’s opening of its 2012 World Summit here at the city's convention center. The summit, including a variety of seminars and group rides, runs through Saturday.
Posted October 10, 2012
MARIN, CA (BRAIN) — Rob Reedy of Echos Communications has purchased Dirty Dog MTB, maker of aftermarket laser-etched mountain bike brake rotors, stems and cable guides, and rebranded the company Moment Industries.
Posted October 9, 2012
NEWBURY PARK, CA (BRAIN) — Giant has named James Hibbard as its new global road product marketing specialist.
Posted October 8, 2012
ORANGE, CA (BRAIN)—Thousands of dirt devotees young and old gathered across the nation Saturday in observance of Take a Kid Mountain Biking Day, the International Mountain Bicycling Association’s annual event to get youth out on the trails.
Posted October 8, 2012
FORT COLLINS, CO (BRAIN) — Kelly Cook was getting her Trunk Lock ready for the market, but could not swing the expense of attending Interbike. The situation was the same for Orlando Baker, who was launching a bike line but found the trip to Las Vegas prohibitively expensive.
Posted October 5, 2012
ASHLAND, OR (BRAIN) — Prestacycle, llc. has added United Bicycle Supply as a distributor, the companies announced Friday.
UBS specializes in tools, as does Prestacycle, which offers various inflator tools and a small ratchet wrench system.
Posted October 5, 2012
DENVER, CO (BRAIN) — Primal Cycling Apparel will be the official apparel provider to Bike MS, its 50 state chapters and its more than 100 annual charity rides.
Posted October 4, 2012
SAN FRANCISCO, CA (BRAIN) — Over the past year, Road ID has quietly grown its U.S. retail sales program to more than 900 dealers, a third of which are IBDs.
Posted October 3, 2012
LOS GATOS, CA (BRAIN) — Robert Tetzlaff, a two-time Olympic cyclist, multi-time national champion and a beloved elementary school teacher for more than 40 years, died at home last Thursday at 76
Posted October 2, 2012
"It only looks like attendance is down ... "
LAS VEGAS, NV (BRAIN) — Thirty years (or 31?) after he co-founded the Interbike Expo, the industry honored Steve Ready last month during the expo here, bestowing a BRAINy Lifetime Achievement Award.
Posted October 2, 2012
AUSTIN, TX (BRAIN) — Tern, which provided share bikes at the South by Southwest Interactive conference in Austin last spring, will do the same at a related event this month, the SXSW Eco conference.
Posted October 2, 2012
From the October 1 issue of Bicycle Retailer & Industry News
CARSLBAD, CA—Outside the entrance of Spy Optic, the wetsuits and towels slung over the railing along the handicap-accessible ramp are the first sign that this is a company where the employees live what they’re selling. The commuter bikes racked up inside the lobby are the second.
Posted October 1, 2012
COLORADO SPRINGS, CO (BRAIN) — Two Rocky Mountain-area sales rep groups are merging their territories and lines, the principals announced this week.
Posted October 1, 2012
Lighting company recognized for its domestic manufacturing
BORDENTOWN, N.J. (BRAIN) — U.S. Secretary of Labor Hilda Solis visited Princeton Tec's headquarters here last week to commend the lighting company for its commitment to domestic manufacturing and sourcing.
Posted October 1, 2012
CORTEZ, CO (BRAIN) — Osprey Packs, Inc. has hired the Moxie Northwest rep group to represent is line to the bike marketing in the Northwest region.
Posted October 1, 2012
CHICO, CA (BRAIN) — Paul Component Engineering has begun construction on a 2,000-square-foot addition to its factory, increasing its square footage by 50 percent.
The company said the addition was necessitated by 21 percent average annual growth over the last five years.
Posted October 1, 2012
From the October 1 issue of Bicycle Retailer & Industry News
ST. PAUL, MN (BRAIN) — After 15 years in its current location, Park Tool is moving to larger digs. The Minnesota bike tool maker recently broke ground on a new factory and warehouse that it will build up over the fall and have up and running by January.
Posted September 27, 2012
Scott also buys Garmont's LifeLink division
OGDEN, UT (BRAIN) — Scott USA and Garmont USA will merge U.S. distribution operations, the companies announced this week.
Posted September 27, 2012
APPLETON, WI (BRAIN) — Road Warrior Sports, maker of a lightweight, aerodynamic sport trailer, announced this week that Marc Cutilletta has joined the company as the Rocky Mountain Region sales rep.
Posted September 27, 2012
BOULDER, CO (BRAIN) — Bikes Belong awarded $1,000 grants at Interbike to two retailers and one retailer program who participated in the group's "Build More Than Bicycles" challenge.
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