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North America

WATERLOO, WI (BRAIN)—Trek’s John Burke said the company’s decision to roll Gary Fisher into the Trek line was driven by desire to simplify its line and grow sales, particularly in the hot 29er category.

"The only thing that leaks on a bike is air."

—River City Bicycles Web site front page. Click on link to check it out.

DENVER, CO (BRAIN)—Primal Wear has partnered with to design and provide jerseys for the upcoming 2010 Le Tour Challenge benefiting the American Diabetes Association (ADA) and powered by and Versus.

IRVINE, CA (BRAIN)—Shimano has launched a Dyna-Sys drivetrain site that provides in-depth training and information to bike shop employees through the company's Dealer Web Portal.

Tagged Web/Internet

VANCOUVER, British Columbia (BRAIN)—Race Face has appointed Derek Wills as its North American sales and business development manager.

Tagged People

MADISON, WI (BRAIN)—In order to better define and differentiate the Saris rack brand and the CycleOps performance training products brand, parent company Saris Cycling Group has introduced individual Web sites for Saris and CycleOps as well as a company site.

Tagged Web/Internet

BOULDER, CO (BRAIN)—More than 30 influential transportation professionals representing federal and local government, the private sector and national organizations gathered recently in Boulder, Colorado to focus on emerging new designs in bicycle facilities.

Tagged Advocacy/Non-profits

MORGAN HILL, CA (BRAIN)—Specialized's Bike to Work day Industry Commuter Cup Challenge results are in.

Industry Partners:

Tiny But Tough (50 or less employees companywide) — 3A Distribuidora with six full-time employees 100 percent participation.

Tagged Awards


LIVING ON THE OUTSKIRTS of Boulder, Colorado, Kelley Cluzel and her husband Bill were in the market to buy a house closer to town. Cluzel hoped to shorten her 15-mile commute so that she could bike to work.


LAGUNA HILLS, CA—Lance Camisasca’s decision to launch “Dealer Camp” puts a spotlight on the expanding role of mid-summer dealer events. And it foreshadows, potentially, a significant shift in show dates for Interbike.

Colorado is one of the most bicycle friendly states in the U.S., right? Well, yes, except for one small town that goes by the name of Black Hawk, where the city manager believes banning bikes promotes safety.

MACON, GA (BRAIN)—L.H. Thomson has launched a new Web site. The site itself and the domain name have changed as (click on link) is the new home for information about cycling products at L.H. Thomson.

Tagged Web/Internet

LAGUNA NIGUEL, CA (BRAIN)—Shimano, and its cycling brands Pro Gear and Pearl Izumi, is the first major component company to commit to DealerCamp—the outdoor demo and expo event for bicycle suppliers and retailers. Presented by Lifeboat Events, DealerCamp debuts July 29–31 at Deer Valley Resort in Park City, Utah.

Tagged Events

PORTLAND, OR (BRAIN)—The 3rd annual Oregon Handmade Bicycle Show October 9 and 10, 2010 at Sandbox Studio in Portland, Oregon, is sure to be bigger and better than ever.

Tagged Events

SAN CARLOS, CA (BRAIN)—Ritchey Design has hired Sean Coffey as its U.S. director of marketing, a newly created position that will bolster Ritchey Design’s marketing team in its efforts to strengthen the Ritchey Design and Syncros Applied Technology brand positions.

Tagged People

ATLANTA, GA (BRAIN)—CNN highlighted the growth of the folding bike market in an article on

CNN reported that Dahon claims 60 percent of the U.S. folding-bike market, according to research by The Folding Cyclist.

For complete story, click on link.

Tagged Media/Publishing

PLEASANT VALLEY, MO (BRAIN)—Paceline Products, Inc. has moved into a new 10,000 square foot office and warehouse just across the street from their previous location. The new space is designed to accommodate the company’s growing distribution business.

SAN DIEGO, CA (BRAIN)—The San Diego Custom Bicycle Show has changed its name to the International Bicycle Framebuilder Exposition, and will also be moving to a different location in the city.

Tagged Events

Great commentary on Floyd Landis written by Scott Tinley, a retired professional triathlete and 2- times Ironman World Champion, who writes about fallen heroes and teaches sport humanities courses at San Diego State University.

IRVINE, CA (BRAIN)—Fox Racing MTB marketing manager Greg Lenac is leaving the company to work for VAS Entertainment as acquisitions category manager, handling MTB, BMX, moto and outdoor.

His last day at Fox Racing is June 30.

Tagged People


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