CORTEZ, CO (BRAIN)—Osprey Packs has hired two marketing agencies to spread the word about its packs and the stories behind the 35-plus-year old company—JAM Media Collective and Under Solen Media.
NORTH VANCOUVER, British Columbia (BRAIN)—Looking to bring new life, a heavy dose of experience and enthusiasm to the Ryders Eyewear PR program, Ryders Eyewear has selected OutsidePR as the company’s new agency of record.
LOS ANGELES, CA (BRAIN)—Specific route details for the 2010 Amgen Tour of California professional cycling race have been revealed through a progression of daily video posts highlighting each of the race’s eight stages.
On February 4 The New England Colavita Racing Team and Wheelworks hosted "Bike Aid For Haiti," an event to raise funds for Haiti following the devastating earthquake that occurred on January 12. One Hundred percent of the proceeds have been sent to Partners In Health and
"Large groups of cyclists may well be more visible than individual cyclists and may take up less space than large groups of vehicles, but countervailing factors such as their lack of predictability and their tendency to try to stay together in a moving column, even if this means going through a red light, neverthele
OAKLAND, CA (BRAIN)—Hydrapak has launched its newly redesigned Web site, Hydrapak.com (click on link), illustrating a revamped brand image reflecting the accomplishments of its 2010 product range.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Tarbell Patten as retail sales representatives for the brand in Kentucky, Mississippi and Northern Alabama.
WASHINGTON, D.C. (BRAIN)—Imports dropped by more than 3.61 million units in 2009 as bike sales fell during the recession. Overall, importers brought in 14.84 million units last year, a drop of 20 percent from 2008 and the lowest number of bikes imported in a decade.
WATSONVILLE, CA (BRAIN)—Fox Racing Shox has made an exclusive arrangement with the Miyaki Company of Japan to use its Kashima Coat for mountain bike suspension components. Kashima Coat will make its consumer debut in Fox Racing Shox’s 2011 model year aftermarket fork line.
MANCHESTER, NH (BRAIN)—The Bike Cooperative has entered into a partnership agreement with helmet and body armor manufacturer Kali Protectives, giving the cooperative a total of 19 supporting vendors to date.
LOS ANGELES, CA (BRAIN)—A French judge has issued a national arrest warrant for U.S. cyclist Floyd Landis. It's in connection with a case of data hacking at a doping laboratory.
LOS ANGELES, CA (BRAIN)—Overall crime might be dropping in Los Angeles, but bicycle thefts aren't—rising 29 percent last year.
That has some cyclists taking justice into their own hands.
Click on link for full LA Times story.
LOS ANGELES, CA (BRAIN)—U.S. electric-bike sales are expected to double to 300,000 per year from 2009 to 2010. Still, only 500,000 electric bikes have sold in the U.S. to date, a fraction of the 120 million sold in China, according to Electric Bikes Worldwide Reports.
TAIPEI, Taiwan (BRAIN)—Taiwan manufacturers enjoyed a solid start to 2010 with most seeing double digit increases in January revenue.
Giant, the island’s largest bike manufacturer, was up 11.55 percent in January—from $42.7 million in 2009 to $47.6 million for the same month in 2010.
OSAKA, Japan (BRAIN)—Shimano’s sales fell to $2.07 billion (186.7 billion Yen) in 2009, down 21 percent from sales of $2.61 billion (235.14 billion Yen) in 2008 and down from its 2007 sales of $2.35 billion (211.77 billion Yen).
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike and the Health and Fitness Business Expo (HFB) will converge in Las Vegas in September. Nielsen Business Media, parent company of both trade shows, has decided to co-locate the shows this year.
LEXINGTON, SC (BRAIN)—The Hawley Company unveiled its new Web site this week. The site has been in development for over a year and contains many new features designed to make life easier for dealers.
IRVINE, CA (BRAIN)—Felt Bicycles has partnered with Garmin on an exclusive new promotion being offered to Felt retailers.
BETHEL, CT (BRAIN)—Dorel Recreational/Leisure (R/L), a division of Dorel Industries, has appointed Andrew Coccari its new global chief marketing officer.
Coccari joins the organization from Honeywell where he was global head of marketing.
"Summers come and gone
And the winter needs a song
And I guess I keep movin' along with the ride that I have in my head
Ride that I have in my head"