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North America

WILMINGTON, MA (BRAIN)—Pedro's has hired Matthew Simpson as its global operations director.

Simpson possesses 14 years of experience working for top brands within their respective industries, like Stonyfield Farms, Grace Darex and New England Confectionery Co.

Tagged People

LAGUNA HILLS, CA (BRAIN)—BRAIN has revamped its home page, adding more interactive components to the leading Web site for industry news.

Tagged BRAIN News

CHICAGO, IL (BRAIN)—Learn about the latest power measurement technologies at Interbike during the Power Meter Technology Summit presented by SRAM.

Tagged Events

BOULDER, CO (BRAIN)—Growth Cycle is revamping the Selling Cycling 2010 staff training program to better fit the current training needs of both suppliers and retailers.

BOISE, ID (BRAIN)—OIWC has announced the 2009 winners of the bike industry’s Pioneering Woman and First Ascent Awards.

Tagged Awards

MONTREAL, Quebec (BRAIN)—While the Bicycle Trade Association of Canada (BTAC), producer of ExpoCycle, saw an increase in exhibitor participation there was a drop in attendance for the 2009 show compared to 2008.

Tagged Tradeshows and conferences

One New Zealand city's tribute to a classic bike(s). Click on link to read more.

BOISE, ID (BRAIN)—MSC Bikes USA has launched a new Web site at

Tagged Web/Internet

MILL VALLEY, CA (BRAIN)—Wilderness Trail Bikes is now collaborating with IMBA (International Mountain Biking Association), helping build and sustain trails throughout the United States.

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will have a more robust Interbike video services program that will be available to exhibitors, retailers and cycling enthusiasts worldwide during the upcoming 2009 Interbike Expo and OutDoor Demo.

Tagged Tradeshows and conferences / Interbike

MONTREAL, Quebec (BRAIN)—It's a good time to be in the bike industry and the Bicycle Trade Association of Canada's Data Capture program, which tracks bikes sales in Canada, has the numbers to back that up. Canadian suppliers sold nearly 200,000 units to retailers in the first six months of 2009.

Tagged Tradeshows and conferences

"Oh, to live on Sugar Mountain
With the barkers and the colored balloons,
You can't be twenty on Sugar Mountain
Though you're thinking that
you're leaving there too soon,
You're leaving there too soon."

—Neil Young

LOS ANGELES, CA (BRAIN)—Hundreds of cyclists showed up at Griffith Park in Los Angeles to join Lance Armstrong on a road ride yesterday morning.

"Great ride in Griffith Park. Thanks, LA! And thanks to the LAPD for the help. Off to Montreal. . ." Armstrong tweeted on Thursday.

Tagged Events

PORTLAND, OR (BRAIN)—Portland's unique, multi-faceted celebration of cycling culture, craftsmanship and competition called Oregon Manifest returns, larger and fresher, for 2009.

Tagged Events

FRIEDRICHSHAFEN, GERMANY (BRAIN)—Eurobike is again revamping its trade show dates for 2010. Eurobike’s Demo Day is Tuesday, Aug. 31, with the show running from Sept. 1 through Sept. 4.

Tagged Tradeshows and conferences

TAIPEI, Taiwan (BRAIN)—Sales revenue for the month of August at Taiwan’s three largest bicycle manufacturers dropped by double digits, yet year-to-date revenue remains relatively stable.

Tagged Earnings/Financial Reports

Click on link to see pictures of the Philly Naked Bike Ride. For those adverse to skin, don't worry as there's no actual nudity (at least in these photos). For those adverse to weirdness, well, we can't help you there.

SUN VALLEY, ID (BRAIN)—Scott USA has launched its new 2010 product Web site.

Updated features include:

-Selected product pages now enable the user to mouse over the product image to use a localized zoom function.

Tagged Web/Internet

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike's online registration for the 2009 Interbike and Providence Cyclo-Cross Festival is now open at (click on link).

Tagged Tradeshows and conferences / Interbike

IDSTEIN, Germany (BRAIN)—Markus Storck is planning a tour of Southern California the week after Interbike in order to get one-on-one time with dealers and their employees.


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