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North America

VILLA PARK, CA (BRAIN)—Nick West, a Southern California publisher, is preparing to launch Bicycle Dealer Magazine, a new trade publication aimed at independent retailers.

Tagged Media/Publishing

SCOTTS VALLEY, CA (BRAIN)—Industry veteran Pat Hus has been hired by Easton Bell Sports and will serve as the company’s director of sales for specialty retail channel.

Hus most recently served as CEO of Titus Cycles in Tempe, Arizona. Hus left the company in January to explore new opportunities.

Tagged People

STEAMBOAT SPRINGS, CO (BRAIN)—Lance Armstrong has joined the ownership team of Honey Stinger, the manufacturer of honey-based nutritional foods. As part of the relationship, Armstrong will contribute to future product development and endorse Honey Stinger energy gels, bars and organic chews.

"We (Trek) are participating in an upcoming online auction to raise money for the Robert F. Kennedy Center which does an amazing job promotion human rights around the world. We wanted to do something special so Trek is donating a trip of a lifetime.

MANCHESTER, NH (BRAIN)—Wilderness Trail Bikes has signed on as a supplier partner to The Bike Cooperative. Members of the cooperative will earn rebates on direct purchases of WTB tires, tubes, saddles and components.

REICHSHOF, Germany (BRAIN)— Ralf Bohle, founder of Ralf Bohle GmbH and the tire brand Schwalbe, passed away last Sunday in Bergneustadt, Germany, after battling a long illness. He was 75 years old.

Tagged People

OSAKA, Japan (BRAIN)—Shimano sales over the first quarter were 11 percent higher than the same period last year, and better than the company forecasted.

Tagged Earnings/Financial Reports

BURNABY, B.C. (BRAIN)—Sugoi has moved into a new 70,000 square foot office outside Vancouver, British Columbia, that’s designed to accommodate the company’s planned growth in its custom apparel business.

MADISON, WI (BRAIN)—Chris Fortune spent four extra days experiencing bicycling infrastructure and culture in Germany and the Netherlands after a weeklong European study trip was extended by volcanic ash over Europe.

MORGAN HILL, CA (BRAIN)—For the 12th straight year, Specialized is inviting industry friends to take part in the annual Bike to Work Day Industry Commuter Cup Challenge on Thursday, May 13.

Tagged Events

LAGUNA HILLS, CA (BRAIN)—No more having to copy and paste URLs of BRAIN Web site stories that you want to share.

Tagged BRAIN News

FAIRFIELD, CA (BRAIN)—Tom Milton, the man behind the Selle An-Atomica road saddle, died on Sunday while riding the Devil Mountain Double century in the Bay Area. Milton was 56 years old.

Tagged People

"The numbers alone make it perfectly rational."

PORTLAND, OR (BRAIN)—Derrick Lewis has joined Rapha as its N.A. strategic account manager.

Most recently the euro brands sales manager at QBP, Lewis will bring a solid experience of working with some of the best retailers in the industry to help Rapha continue to expand in North America.

Tagged People

VISTA, CA (BRAIN)—Masi Bicycles USA has retained counsel in the UK to assert its rights to the Masi name and plans to continue to pursue its distribution partnership with Monterey Industries in the UK.

This is in response to actions being taken by the Spanish Massi brand to keep Masi out of the UK.

Tagged Distributor news

HOUSTON, TX (BRAIN)—Bike Medicine’s new 3,500 square foot facility in Houston gives the company triple the amount of production and warehouse space it had before. The new facility is only two miles from the old one.

DAVIS, CA (BRAIN)—The U.S. Bicycling Hall of Fame has officially moved to Davis, California.

Tagged Events

BOULDER, CO (BRAIN)—Product Architects, Inc., manufacturer of Polar Bottles, has been named a Colorado Company to Watch by the Colorado Office of Economic Development and International Trade.

Tagged Awards

WHISTLER, British Columbia (BRAIN)—Whistler Blackcomb has been named one of Canada’s Greenest Employers for a second year in a row.

Tagged Awards

CARLSBAD, CA (BRAIN)— SockGuy has joined outdoor manufacturers and retailers in a Haitian relief effort spearheaded at January's Outdoor Retailer show in Salt Lake City.

Tagged Advocacy/Non-profits


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