Latest News

LOS ANGELES (BRAIN) — Swrve announced Wednesday that it has a new owner and will relaunch in 2026 more than a year after the 20-year-old cycling and outdoor apparel brand said it would close.
SAN FRANCISCO (BRAIN) — Rad Power has reached a settlement with a man who said his Rad Runner Plus e-bike caused him to fall and sustain injuries and damage property. The case is the Superior Court of California in San Francisco.

PORTLAND, Ore. (BRAIN) — Firsthand Framebuilding, which sells framebuilding supplies including Reynolds steel and titanium tubing, will launch a series of framebuilding classes next year.

BOULDER, Colo. (BRAIN) — For our September magazine edition, we asked our State of Retail panel members: How much of your square footage is dedicated to apparel, and how strong of a category is it? What are your key challenges and best practices with apparel sales?

LEXINGTON, S.C. (BRAIN) — HLC will close its facility here and consolidate operations at its Nevada distribution center while also reducing its number of brands.

As the industry continues its business-as-usual post-COVID death spiral, there is still an opportunity to put a stop to it.

TAICHUNG, Taiwan (BRAIN) — Belgian Cycling Factory opened an office here that will focus on sourcing, R&D support, and other facets for its four brands.

VIENNA (BRAIN) — Woom announced it had the best six months in its 12-year history with a 41% increase in revenue.

CHICAGO (BRAIN) — SRAM will open a new facility in the Varese region of Italy next year. The facility will be home to chainring spider manufacturer Ochain, which SRAM acquired in July.

WASHINGTON (BRAIN) — After a decline in Chinese bike imports in June, the industry made a sudden 128% increase in July, likely in a bid to get ahead of a triple-digit tariff that was expected to take effect in early August, but which the Trump administration delayed at the last minute.

WASHINGTON (BRAIN) — The U.S. mass market bike industry began looking to India as a supply source this year, with U.S. bike imports from the country — while still small relative to other major nations — up 98% in value this year through July, according to figures released Thursday.

PORTLAND, Ore. (BRAIN) — Backcountry.com has acquired Velotech Inc, the parent of e-commerce retailers BikeTiresDirect, Western Bikeworks, and TriSports.