Latest News

Swrve co-founders Muriel Bartol and Matt Rolletta.

LOS ANGELES (BRAIN) — Swrve announced Wednesday that it has a new owner and will relaunch in 2026 more than a year after the 20-year-old cycling and outdoor apparel brand said it would close.

SAN FRANCISCO (BRAIN) — Rad Power has reached a settlement with a man who said his Rad Runner Plus e-bike caused him to fall and sustain injuries and damage property. The case is the Superior Court of California in San Francisco.

PORTLAND, Ore. (BRAIN) — Firsthand Framebuilding, which sells framebuilding supplies including Reynolds steel and titanium tubing, will launch a series of framebuilding classes next year.

Brett Thurber & Karen Wiener.

BOULDER, Colo. (BRAIN) — For our September magazine edition, we asked our State of Retail panel members: How much of your square footage is dedicated to apparel, and how strong of a category is it? What are your key challenges and best practices with apparel sales?

LEXINGTON, S.C. (BRAIN) — HLC will close its facility here and consolidate operations at its Nevada distribution center while also reducing its number of brands.

Another fine mess. Getty image.

As the industry continues its business-as-usual post-COVID death spiral, there is still an opportunity to put a stop to it.

Christina Hsu and Jochim Aerts.

TAICHUNG, Taiwan (BRAIN) — Belgian Cycling Factory opened an office here that will focus on sourcing, R&D support, and other facets for its four brands.

VIENNA (BRAIN) — Woom announced it had the best six months in its 12-year history with a 41% increase in revenue.

CHICAGO (BRAIN) — SRAM will open a new facility in the Varese region of Italy next year. The facility will be home to chainring spider manufacturer Ochain, which SRAM acquired in July.

WASHINGTON (BRAIN) — After a decline in Chinese bike imports in June, the industry made a sudden 128% increase in July, likely in a bid to get ahead of a triple-digit tariff that was expected to take effect in early August, but which the Trump administration delayed at the last minute.

Getty image of bicycle in India.

WASHINGTON (BRAIN) — The U.S. mass market bike industry began looking to India as a supply source this year, with U.S. bike imports from the country — while still small relative to other major nations — up 98% in value this year through July, according to figures released Thursday.

PORTLAND, Ore. (BRAIN) — Backcountry.com has acquired Velotech Inc, the parent of e-commerce retailers BikeTiresDirect, Western Bikeworks, and TriSports. 

A lugged DH prototype photograhed during a Pinkbike visit in June 2024.

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration.

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New Product

(BRAIN) — Shimano's S-PHYRE RX910 shoes were designed with the help of its pro gravel riders and feature what the brand calls a "revolutionary" Pontoon Cleat System.